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The EchoJunction Podcast with Adam Fraser-logo

The EchoJunction Podcast with Adam Fraser

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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
More Information

Location:

Sydney, Australia

Description:

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

Language:

English


Episodes

Will McInnes talks Brandwatch

12/10/2017
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CMO of Brandwatch, Will McInnes, returns to the podcast this week to talk social listening and Brandwatch. We discuss: Will s career to date. How Brandwatch became the leading global social intelligence company it is today. The various technologies deployed by Brandwatch. The trend for businesses using social listening for fraud and security. The Now You […] The post Will McInnes talks Brandwatch appeared first on EchoJunction .

Duration: 00:47:21


Jac Phillips talks marketing and fintech

12/3/2017
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Head of Marketing for Visa Australia, NZ and South Pacific, Jac Phillips, joins the podcast this week to talk marketing. We discuss: Jac s career to date. Visa s history, growth and driving force in mobile and AI technology. The importance of trust for the Visa brand and the tech behind it. Visa s consumer expectations and the […] The post Jac Phillips talks marketing and fintech appeared first on EchoJunction .

Duration: 00:50:14


Neill Kerrigan talks social technology

11/26/2017
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Head of APAC sales for Spredfast Neill Kerrigan joins the podcast this week to talk social media. We discuss: Neil s career to date. Spredfast s key focuses; social marketing, social care and enterprise. Dell.com and integrating social data business-wide. Pepsi and the importance of workflow approval chains for quick content turnaround. Why being the best of breed is key in […] The post Neill Kerrigan talks social technology appeared first on EchoJunction .

Duration: 00:51:23


Lee Odden Talks influencer marketing

11/19/2017
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CEO of Top Rank Marketing Lee Odden joins the podcast this week to talk influencer marketing. We discuss: Lee s career to date. The intersection of search, social, customer service and content marketing. Answering all your customers’ questions anytime. The Marcus Sheridan Swimming Pool examples re answering customer questions. Lee s view on the terms Influencer Marketing vs Influencer Relations . […] The post Lee Odden Talks influencer marketing appeared first on EchoJunction .

Duration: 00:50:59


Michael Laxton talks media marketing

11/12/2017
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CMO of Fairfax Media, Michael Laxton, joins the podcast this week to discuss marketing for major Australian media brands. We discuss: Michael s career to date and how he ended up as CMO at Fairfax Media. How Michael s career has encompassed a number of industries facing severe disruption. The broad technology choices available to marketers today. The importance of […] The post Michael Laxton talks media marketing appeared first on EchoJunction .

Duration: 00:56:54


Suzie Shaw talks social media agencies

11/5/2017
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Managing Director of We Are Social in Australia, Suzie Shaw, joins the podcast this week to talk social agencies. We discuss: Suzie s career to date and the history of We Are Social. Typical activities within We Are Social across clients like Netflix and Samsung. The differences between traditional marketing agencies and a social media focused agency. The rapid […] The post Suzie Shaw talks social media agencies appeared first on EchoJunction .

Duration: 00:50:01


Joseph Jaffe talks media landscape

10/29/2017
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Four-time author and marketing thought leader Joseph Jaffe returns to the podcast this week to talk media landscape. We discuss: Joseph s career to date and the 4 books he has written. The media landscape today and the massive disruption that is driven by the internet. The phenomenal growth of Netflix and the key drivers behind this. […] The post Joseph Jaffe talks media landscape appeared first on EchoJunction .

Duration: 00:52:23


Mitch Joel talks marketing

10/22/2017
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Global digital marketing thought leader and President of Mirum Agency Mitch Joel joins the podcast this week to talk marketing strategy. We discuss: Mitch s career to date. The history of Mitch s writing and podcasting. His content creation workflows and schedules. The evolution of social media and where we have landed. Brands and organic v paid media on social platforms. Social media […] The post Mitch Joel talks marketing appeared first on EchoJunction .

Duration: 00:54:34


Danielle Uskovic talks APAC digital marketing

10/15/2017
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Head of social media and digital marketing at Lenovo APAC joins the podcast this week to talk marketing strategy. We discuss: Danielle s career to date. Her current role at Lenovo in Asia Pacific. The B2C and B2B aspects of Danielle s role. The role social media plays within Danielle s role. The buyer journey for a laptop and how that differs between different […] The post Danielle Uskovic talks APAC digital marketing appeared first on EchoJunction .

Duration: 00:48:32


Katie Byrne talks PR and social media

10/8/2017
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Head of social at Xero and experienced PR and social media practitioner Katie Byrne joins the podcast this week to talk social media. We discuss: Katie s career to date Her experience in journalism and PR How the move from PR to social media felt like a logical step What Katie learned from the early days of social […] The post Katie Byrne talks PR and social media appeared first on EchoJunction .

Duration: 00:49:13


Louise Eyres talks CMO role

10/1/2017
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Former CMO of ANZ Bank in Australia Louise Eyres joins the podcast this week to discuss the CMO role in 2017. We discuss: Louise s career to date. Her experience in sales and marketing at BHP. Her branding work at BHP. Key lessons for B2B marketers out of Louise s experience at BHP. Transitioning to financial services, and […] The post Louise Eyres talks CMO role appeared first on EchoJunction .

Duration: 00:51:21


Dr Jillian Ney talks digital behavioural science

9/24/2017
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The UK s first ever Dr of social media, Dr Jillian Ney joins the podcast this week to talk social insights and digital behavioural science. We discuss: Jillian s career to date. How she became of Dr of Social Media. The academic sectors response to Jillian s area of speciality back in 2007. How Jillian was once asked if […] The post Dr Jillian Ney talks digital behavioural science appeared first on EchoJunction .

Duration: 00:38:11


Dan Gingiss talks social at McDonald’s

9/17/2017
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Returning guest and social customer service expert Dan Gingiss joins the podcast to discuss his great new role as global head of social at McDonald’s. We discuss: Dan s career to date. Dan s recent book Winning at Social Customer Care and the challenge of marketing your own book. Dan s new role as global head of social at […] The post Dan Gingiss talks social at McDonald’s appeared first on EchoJunction .

Duration: 00:48:00


Brian Fanzo talks Snapchat and Instagram

9/10/2017
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Keynote speaker and podcast host Brian Fanzo joins the podcast to talk about live video. We discuss: Brian s career to date. Fear of Missing Out and Brian s latest podcast on this. The current state of the live streaming market and what happened to Meerkat and Blab. How brands can use live streaming to give behind the scenes access to consumers. Facebook and […] The post Brian Fanzo talks Snapchat and Instagram appeared first on EchoJunction .

Duration: 00:53:01


Joe Pulizzi talks Killing Marketing

9/3/2017
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Founder of the Content Marketing Institute and best-selling author Joe Pulizzi joins the podcast to talk about his new book Killing Marketing. We discuss: Joe s career to date. Why he co-wrote this book with Robert Rose. The previous content marketing books Joe has written and how his thinking has evolved. How his last book Content Inc […] The post Joe Pulizzi talks Killing Marketing appeared first on EchoJunction .

Duration: 00:48:54


Jeremy Epstein talks blockchain and marketing

8/27/2017
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Marketing blockchain specialist Jeremy Epstein comes back to the EchoJunction podcast this week to talk his new book on marketing and blockchain. We discuss: Jeremy s career to date and his passion to understand disruptive technologies like social media and Blockchain What is Blockchain? What Bitcoin has taught us about Blockchain to date Jeremy s excellent new […] The post Jeremy Epstein talks blockchain and marketing appeared first on EchoJunction .

Duration: 00:50:34


Saul Colt talks brand strategy

8/20/2017
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Word-of-mouth marketer extraordinaire, Saul Colt, joins the EchoJunction podcast to discuss brand strategy. We discuss: Saul s career to date Why siloing digital marketing was a mistake Marketers focusing on tactics absent a strategy Saul s opening question to potential clients who are your customers and how many brands still don t understand their customers enough The […] The post Saul Colt talks brand strategy appeared first on EchoJunction .

Duration: 00:48:00


Simon Kemp talks Social and digital trends

8/13/2017
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Global consultant with We Are Social, Simon Kemp joins the EchoJunction podcast to discuss his well known digital trends report. We discuss: Simon s career to date The catalyst for originally creating in 2011 what has now become the annual We Are Social report into the internet and social/digital trends How the report has changed over the years How the We Are Social […] The post Simon Kemp talks Social and digital trends appeared first on EchoJunction .

Duration: 00:42:45


Bob Knorpp talks digital marketing

8/6/2017
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Host of the Beancast podcast and adjunct professor, Bob Knorpp, joins the podcast to discuss digital marketing. We discuss: Bob s career to date and the Beancast podcast The catalyst for Bob writing his recent blog post The fallacy of digital marketing The three things marketers have always done branding, direct marketing or public relations the rest is […] The post Bob Knorpp talks digital marketing appeared first on EchoJunction .

Duration: 00:42:19


Craig Badings talks brands and reputation

7/30/2017
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Partner at Senate SHJ, Craig Badings joins the podcast to talk about their 2017 Reputation Reality report. We discuss: Craig s career to date Senate SHJ s reputation management framework The 2017 survey with executives in Australia and NZ on attitudes towards reputation and risk The connection between reputation and brand Why reputation is such an important intangible asset for businesses today […] The post Craig Badings talks brands and reputation appeared first on EchoJunction .

Duration: 00:46:20

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