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The EchoJunction Podcast with Adam Fraser-logo

The EchoJunction Podcast with Adam Fraser

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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
More Information

Location:

Sydney, Australia

Description:

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

Language:

English


Episodes

Simon Kemp talks 2018 social and digital trends

2/18/2018
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Kepios founder and global consultant with We Are Social, Simon Kemp, returns to the EchoJunction podcast to discuss his well-known digital trends report. We discuss: Simon s career to date History of the annual social digital trends report Why digital isn t the new kid on the block and hasn t been for some time Why digital tech is […] The post Simon Kemp talks 2018 social and digital trends appeared first on EchoJunction .

Duration:00:53:13

James Whatley talks 2018 digital trends

2/11/2018
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UK based Ogilvy & Mather partner and thought leader, James Whatley, joins the podcast this week to talk digital trends in 2018. We discuss: James career to date The digital trends report history and its progress to date How last year s trend predictions on chatbots, video first, AI, Twitter retrenchment and Facebook metrics faired James 2018 […] The post James Whatley talks 2018 digital trends appeared first on EchoJunction .

Duration:00:51:15

Peter Shankman talks customer experience

2/4/2018
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Author, speaker and entrepreneur, Peter Shankman, joins the podcast this week to talk customer experience. We discuss: Peter s career to date Peter s book Customer Service: New Rules for a Social Media World Amazon, Google and not being great but delivering on promises The importance of being slightly better than the customer expectation Customer service as profit […] The post Peter Shankman talks customer experience appeared first on EchoJunction .

Duration:00:42:14

Pip Stocks talks branding and customer experience

1/28/2018
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Founder and CEO of Brandhook, Pip Stocks, joins the podcast this week to talk branding and customer experience. We discuss: Pips career to date Brandhook s story and the work they do Building brands and lessons from how the digital native brands have been built in the last decade What ethnography is and how Brandhook are […] The post Pip Stocks talks branding and customer experience appeared first on EchoJunction .

Duration:00:49:46

Rishi Dave talks marketing technology

1/21/2018
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Welcome back to the EchoJunction podcast for 2018! CMO of Dun & Bradstreet, Rishi Dave, joins the podcast this week to talk marketing technology. We discuss: Rishi s career to date Rishi s marketing strategy at D&B and key focus points The 3 focuses for growing the company; modernising the brand and culture, reorienting the go-to-market strategy, […] The post Rishi Dave talks marketing technology appeared first on EchoJunction .

Duration:00:44:49

Gavin Heaton and Suzie Shaw talk 2017 in social

12/17/2017
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In the last episode of 2017, Disruptor’s Handbook founder, Gavin Heaton, and Managing Director of We Are Social, Suzie Shaw, join the podcast for a review of 2017 and give their predictions for 2018. We discuss: Facebook: was 2017 the 800-pound gorilla s peak or will 2018 see it grow stronger? Russiagate: the fallout from the Russian influence […] The post Gavin Heaton and Suzie Shaw talk 2017 in social appeared first on EchoJunction .

Duration:00:54:16

Will McInnes talks Brandwatch

12/10/2017
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CMO of Brandwatch, Will McInnes, returns to the podcast this week to talk social listening and Brandwatch. We discuss: Will s career to date. How Brandwatch became the leading global social intelligence company it is today. The various technologies deployed by Brandwatch. The trend for businesses using social listening for fraud and security. The Now You […] The post Will McInnes talks Brandwatch appeared first on EchoJunction .

Duration:00:47:21

Jac Phillips talks marketing and fintech

12/3/2017
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Head of Marketing for Visa Australia, NZ and South Pacific, Jac Phillips, joins the podcast this week to talk marketing. We discuss: Jac s career to date. Visa s history, growth and driving force in mobile and AI technology. The importance of trust for the Visa brand and the tech behind it. Visa s consumer expectations and the […] The post Jac Phillips talks marketing and fintech appeared first on EchoJunction .

Duration:00:50:14

Neill Kerrigan talks social technology

11/26/2017
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Head of APAC sales for Spredfast Neill Kerrigan joins the podcast this week to talk social media. We discuss: Neil s career to date. Spredfast s key focuses; social marketing, social care and enterprise. Dell.com and integrating social data business-wide. Pepsi and the importance of workflow approval chains for quick content turnaround. Why being the best of breed is key in […] The post Neill Kerrigan talks social technology appeared first on EchoJunction .

Duration:00:51:23

Lee Odden Talks influencer marketing

11/19/2017
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CEO of Top Rank Marketing Lee Odden joins the podcast this week to talk influencer marketing. We discuss: Lee s career to date. The intersection of search, social, customer service and content marketing. Answering all your customers’ questions anytime. The Marcus Sheridan Swimming Pool examples re answering customer questions. Lee s view on the terms Influencer Marketing vs Influencer Relations . […] The post Lee Odden Talks influencer marketing appeared first on EchoJunction .

Duration:00:50:59

Michael Laxton talks media marketing

11/12/2017
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CMO of Fairfax Media, Michael Laxton, joins the podcast this week to discuss marketing for major Australian media brands. We discuss: Michael s career to date and how he ended up as CMO at Fairfax Media. How Michael s career has encompassed a number of industries facing severe disruption. The broad technology choices available to marketers today. The importance of […] The post Michael Laxton talks media marketing appeared first on EchoJunction .

Duration:00:56:54

Suzie Shaw talks social media agencies

11/5/2017
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Managing Director of We Are Social in Australia, Suzie Shaw, joins the podcast this week to talk social agencies. We discuss: Suzie s career to date and the history of We Are Social. Typical activities within We Are Social across clients like Netflix and Samsung. The differences between traditional marketing agencies and a social media focused agency. The rapid […] The post Suzie Shaw talks social media agencies appeared first on EchoJunction .

Duration:00:50:01

Joseph Jaffe talks media landscape

10/29/2017
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Four-time author and marketing thought leader Joseph Jaffe returns to the podcast this week to talk media landscape. We discuss: Joseph s career to date and the 4 books he has written. The media landscape today and the massive disruption that is driven by the internet. The phenomenal growth of Netflix and the key drivers behind this. […] The post Joseph Jaffe talks media landscape appeared first on EchoJunction .

Duration:00:52:23

Katie Byrne talks PR and social media

10/8/2017
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Head of social at Xero and experienced PR and social media practitioner Katie Byrne joins the podcast this week to talk social media. We discuss: Katie s career to date Her experience in journalism and PR How the move from PR to social media felt like a logical step What Katie learned from the early days of social […] The post Katie Byrne talks PR and social media appeared first on EchoJunction .

Duration:00:49:13

Louise Eyres talks CMO role

10/1/2017
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Former CMO of ANZ Bank in Australia Louise Eyres joins the podcast this week to discuss the CMO role in 2017. We discuss: Louise s career to date. Her experience in sales and marketing at BHP. Her branding work at BHP. Key lessons for B2B marketers out of Louise s experience at BHP. Transitioning to financial services, and […] The post Louise Eyres talks CMO role appeared first on EchoJunction .

Duration:00:51:21

Dr Jillian Ney talks digital behavioural science

9/24/2017
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The UK s first ever Dr of social media, Dr Jillian Ney joins the podcast this week to talk social insights and digital behavioural science. We discuss: Jillian s career to date. How she became of Dr of Social Media. The academic sectors response to Jillian s area of speciality back in 2007. How Jillian was once asked if […] The post Dr Jillian Ney talks digital behavioural science appeared first on EchoJunction .

Duration:00:38:11

Dan Gingiss talks social at McDonald’s

9/17/2017
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Returning guest and social customer service expert Dan Gingiss joins the podcast to discuss his great new role as global head of social at McDonald’s. We discuss: Dan s career to date. Dan s recent book Winning at Social Customer Care and the challenge of marketing your own book. Dan s new role as global head of social at […] The post Dan Gingiss talks social at McDonald’s appeared first on EchoJunction .

Duration:00:48:00

Brian Fanzo talks Snapchat and Instagram

9/10/2017
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Keynote speaker and podcast host Brian Fanzo joins the podcast to talk about live video. We discuss: Brian s career to date. Fear of Missing Out and Brian s latest podcast on this. The current state of the live streaming market and what happened to Meerkat and Blab. How brands can use live streaming to give behind the scenes access to consumers. Facebook and […] The post Brian Fanzo talks Snapchat and Instagram appeared first on EchoJunction .

Duration:00:53:01

Joe Pulizzi talks Killing Marketing

9/3/2017
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Founder of the Content Marketing Institute and best-selling author Joe Pulizzi joins the podcast to talk about his new book Killing Marketing. We discuss: Joe s career to date. Why he co-wrote this book with Robert Rose. The previous content marketing books Joe has written and how his thinking has evolved. How his last book Content Inc […] The post Joe Pulizzi talks Killing Marketing appeared first on EchoJunction .

Duration:00:48:54

Jeremy Epstein talks blockchain and marketing

8/27/2017
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Marketing blockchain specialist Jeremy Epstein comes back to the EchoJunction podcast this week to talk his new book on marketing and blockchain. We discuss: Jeremy s career to date and his passion to understand disruptive technologies like social media and Blockchain What is Blockchain? What Bitcoin has taught us about Blockchain to date Jeremy s excellent new […] The post Jeremy Epstein talks blockchain and marketing appeared first on EchoJunction .

Duration:00:50:34

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