Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads
The Elephant Test: B2B Marketing-logo

The Elephant Test: B2B Marketing

Markets and Investing >

More Information

Location:

United States

Language:

English

Contact:

405-206-8580


Episodes

9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2

1/3/2018
More
Part 2 of our conversation with Jamie Crosbie on hiring a marketing team.

Duration: 01:01:30


8: Hiring the Right Marketing Team w/ Jamie Crosbie

12/6/2017
More
Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.

Duration: 01:02:33


Episode #7 Terry Hedden

11/20/2017
More
How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven...

Duration: 00:50:50


4: David Reske from Nowspeed Marketing

9/26/2017
More
In this episode we talk to David Reske, Founder and President of Nowspeed Marketing.

Duration: 00:46:21


3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran

9/25/2017
More
“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them. Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a...

Duration: 00:51:53


2: Charlie Liang from Engagio

9/25/2017
More
In this episode we talk to Charlie Liang, Director of Marketing at Engagio.

Duration: 00:47:49


1: Laura Patterson from VisionEdge Marketing

9/25/2017
More
In the first episode of The Elephant Test, we talk to Laura Patterson, President of VisionEdge Marketing.

Duration: 00:53:14