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The Google Marketing Podcast

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Location:

United States

Description:

Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let’s make sure that you are successful growing YOUR business using Google Adwords!

Language:

English


Episodes

TGMP 21 - Hiatus and Podcast Marketing Tips and Tricks

6/27/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the past and the future of TGMP. In this podcast, Mike discusseswhat is happening with The Google Marketing Podcast, Tips and Tricks when creating your OWN Audio podcast, the 'why' to create a podcast, who we host on, and how to create very professional drops without breaking your budget. Digital Marketing is the future, and Google Adwords has been driving the success of millions...

TGMP 20 - Creating Commercials Tips & Tricks

6/13/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the'Where' in 'Where the @!#$! did you find the content to and effects to make that commercial?'. In this podcast, Mike discussessome of the websites and methodthat Simple Steps IT uses to create commercials for pulling in awareness, interest and clients using YouTube without costing a fortune. Digital Marketing is the future, and Google Adwords has been driving the success of...

TGMP 19 - How to 'DO' YouTube!

6/6/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the 'How' in 'How to Create Video and Setup Advertising on YouTube'. In this podcast, Mike discusses some of the issues surrounding the new digital marketing and sales funnel, how YouTube fits into that funnel, some of the value derived from the TrueView Ad's and what to use if you are NOT a Video Expert to get Good Video for Your YouTube Advertising. Digital Marketing is the...

TGMP 18 - Use YouTube And Get Time Cruch Results

5/30/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses some results of using YouTube Advertising for a"Slam Dash" advertising effort. Sometimes, it seems everything is in place when you are ready to have a big sale, except the advertising! Or, your advertising isn't bringing in the results you were hoping for and you are almost out of time! In this podcast we discuss one such scenario and the result numbers. Digital Marketing is the...

TGMP 17 - Let's Focus On The Competition

5/23/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss how to use features in your Google Adwords account to "Spy On The Competition". When you think about it, you need to be able to understand how your competitor is doing better than you, in order to beat them at the game of Marketing Your Business. So, We discuss how you can do just than. Digital Marketing is the future, and Google Adwords has been...

TGMP 15 - $350 Per Click?!?!

5/9/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discuss the Jordan's Thoughts on the 4/22 Updates and How To Maximize An Ongoing Campaign That Spends $350 a Click! Digital Marketing is the future, and Google Adwords has been driving the success of millions ofcompaniesfrom small mom-and-pop businesses to the largest Fortune 100enterprises. Let's make sure that you are successful growing YOUR business using...

TGMP 14 - Just Tips Man, Just the Tips! - The Google Display Network

5/2/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses tips to research your competition (overcome their advantages!), How to find keywords that are in trouble, how to build quick rules to make life easier and how to discuss YouTube Ads when their cost structures are apple and oranges (views vs. clicks). We encourage you to listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google...

TGMP 13 - Don't Support Crappy YouTube Ads And News

4/25/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses Google marketing news andwhy we don't want to create ugly YouTube Ads and the difference a couple of words make with YouTube Ad Results. If you want to know some of the news in areas inside and outside of Google Adwords, plus ins and outsof creating a YouTube Video Headline listen in! Digital Marketing is the future, and Google Adwords has been driving the success of millions...

TGMP 12 - What Is That Bulk Shared Ruckus, Anyway? - The Google Display Net

4/18/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discussNews, Scripts and the Bulk and Shared Library Options If you want to learn what to use for budgeting across campaigns, how to shut down Google Ads based on the Weather, What NOT to do when using rules and other automation phenomena, listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google Adwords has been...

TGMP 11 - That Weird Cousin You Should Know - The Google Display Network

4/11/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discuss the Google Display Network. If you want to knowwhat the GDN is, when to use, and when NOT to use the GDN and other tips to help make your marketing effective and less expensive, listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google Adwords has been driving the success of millions ofcompaniesfrom small...

TGMP 09 - Amazing! YouTube CPC Lower Than Adwords!

3/28/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google YouTube Ads- How To Fish In Someone Else's tank. Also, Mike shares some ways you can save money by not making the mistakes he did on his early YouTube Campaign(s). If you want to know some of the ins and outs of using YouTube Ads for your company, listen to this weeks edition! Digital Marketing is the future, and Google Adwords has been...

TGMP 08 - Guru's Love Remarketing And So Will You! - The Google Marketing P

3/21/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google Remarketing- The SalesPerson Who Keeps CallingOn Your Potential Customers. Also, after the end of the normal podcast we discuss an issue with YouTube Statistics Reporting. If you want to know how to tap into the remarketing capabilities of your Adwords, YouTube or GDN campaigns or even what Remarketing is and how you need to implement...

TGMP 06.1 - Awww Soovle This! - This is a TGMP Snippet

3/11/2014
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In this SNIPPETFrom The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert Gives You Tips, Tricks or Jumps on the SoapBox to discuss his points of view In this Snippet, Mike is discussing Soovle, a tool to help you find additional ideas for Keywords and Negative Keywords. Digital Marketing is the future, and Google Adwords has been driving the success of millions ofcompaniesfrom small mom-and-pop businesses to the largest Fortune 100enterprises. Let's make sure...

TGMP 06 - Winners Know Reporting - The Google Marketing Podcast

3/7/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google Reporting - The CFO of Your Marketing Effort. Also, we have a special Guest Interview with Paul Deraval of Ninja Cat, a great Third Party Google (and Bing ... and Call Solution Providers... And..) Reporting Tool that saves bothtime and aggrevation when pulling data together fromyour Google Campaigns. If you want to know how to lower your...

TGMP 05 - Bad Landing Page = Bad Sales - The Google Marketing Podcast

2/28/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Landing Pages,The SalesPerson who Closes the Deal. In order to get the phone ringing (or emails hopping, forms a filling... you get the idea) your landing page needs to have a great call to action and your conversion efforts implemented effectively. Make sure you do both of these and listen to this weeks edition of The Google Marketing Podcast!...

TGMP 04 - Pull Them In With Ads - The Google Marketing Podcast

2/21/2014
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In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Ads, The Critical Component and Your 'SalesPerson On The Net' representing Your company. In order to get the leads, you have to give them a reason to contact you. Lousy Ads = Lousy Leads! Join us on this podcast to discuss Tips, Tricks and Tactics to help you build better ads for your Adwords Campaigns. Digital Marketing is the future, and Google...

TGMP 03 - It's All About Keywords - The Google Marketing Podcast

2/14/2014
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Digital Marketing is the future, and Google Adwords has been driving the success of millions ofcompaniesfrom small mom-and-pop businesses to the largest Fortune 100enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discusskeywords and how to set them up, review the results, bid and figure out what keywords...

TGMP 01 - Starting Smart with Google Adwords - The Google Marketing Podcast

2/14/2014
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Digital Marketing is the future, and Google Adwords has been driving the success of millions of companiesfrom small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss how to start your Google Adwords account right. If you have any questions, please...