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Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.






#Metoo is on the march, Christmas adverts fracture opinion and Stormzy is stuck in the bog

With special guests Amelia Ayres and Dave Horner from Diagonal View After much anticipation, the John Lewis Christmas advert has finally been unveiled, starring Moz the Monster. But the creative offering, from award-winning film director Michel Gondry, has had a mixed response. Is it a touching tale of one little boy’s vivid imagination and the impact the right Christmas gift can have, or is it a confusing and decidedly un-festive offering? Tesco’s Christmas advert features the message...

Duration: 00:29:33

There’s trouble in the Paradise Papers, Boris blunders again and we unwrap the Christmas adverts

The Paradise Papers, a huge cache of leaked documents, have dominated the headlines with revelations about the world of offshore finance. A host of celebrities, politicians and multinationals have been caught up in the story, exposed as sheltering their wealth in tax havens. But is this latest expose reputationally damaging? Or is the public suffering “leak fatigue”? A bumper crop of Christmas adverts has been unveiled all aiming to get us feeling festive and in the mood to spend. Which...

Duration: 00:27:22

Prue Leith slips up, allegations in Westminster heat up and witchcraft is generally on the up

Prue Leith put her foot in the cake mix this week when she tweeted her congratulations to the Great British Bake Off winner, nine hours before the final episode aired. Did Prue’s Twitter blunder ruin the finale and leave viewers with a bitter taste? Or for dedicated fans, was salivating over the ingredients more important than knowing the result? Post Weinstein and the #Metoo campaign, Westminster is the latest workplace to be rocked by claims of inappropriate sexual conduct. The...

Duration: 00:22:00

Halloween heebie-jeebies, Facebook’s feed fiddling and Xi Jinping’s extraordinary elevation

All Hallow’s eve, or Halloween, is the day when spirits roam the earth. It is traditionally when children gorge on sweets and people of all ages dress to impress. According to an analysis of Google data, this year’s hottest costume is Wonder Woman. As festivities go, it is second only to Christmas in terms of consumer spending. There can be only one question: trick or treat? China’s communist party has elevated President Xi Jinping to the same status as Mao Zedong and Deng Xiaoping,...

Duration: 00:25:49

Hurricane Ophelia hits, Crimewatch gets the axe, and a round-up of the best Christmas food has us salivating

Three people died and thousands were without power and water after Hurricane Ophelia struck the British Isles. Tropical air and dust from the Sahara, drawn by the storm, also caused the sky and sun to appear red. It was extreme weather, but did our focus on the storm detract media attention from the terror attack in Somali? Or is it inevitable that dangerous weather conditions at home will dominate the front pages? Who killed Crimewatch? If you have any information, please call...

Duration: 00:32:06

Show’s over for Weinstein, Zuckerberg’s VR stunt causes real-world offence and Dove is in hot water

Movie mogul Harvey Weinstein has been fired from his own company after the New York Times published a story alleging he has been sexually harassing women for decades. Since the story broke, dozens more women have come forward. Did everyone in Hollywood really know what was going on? Will Weinstein face charges? Facebook founder Mark Zuckerberg has been labelled a ‘heartless billionaire’ and accused of exploiting disaster after appearing as a virtual reality cartoon in hurricane-hit Puerto...

Duration: 00:35:16

Uber’s in a pickle, the chicken is served pink and the Labour conference is Jammin’

Uber suffered a blow last week when it lost its licence to operate in London, with Transport for London saying it was not "fit and proper" to hold a private hire operator licence. Uber is appealing the decision and more than 800,000 Uber-loving Londoners have signed a petition in support. Is Uber’s apology enough? Or has the company that’s notorious for playing fast and loose with the rules run one too many red lights? Meanwhile, in Brighton, the Labour party conference was in full swing....

Duration: 00:33:52

Boris has caused a hoo ha, Ryanair has done a boo boo and Facebook introduces snooze

After a mistake with holiday rota for pilots, Ryanair was forced to cancel up to 50 flights. Understandably irate customers took to social media to vent their frustrations. Can Europe’s biggest airline weather this latest turbulence? Or will this crisis see Michael O’Leary heading for the emergency exit? Foreign Secretary Boris Johnson set out his vision for Brexit in a lengthy article in the Telegraph. Was it back seat driving, or just Boris being Boris? Will this political infighting...

Duration: 00:27:01

The Headliner: Apple unveils the iPhone X, Brexit talks intensify and Aileen takes the nation by storm

This week we saw the first glimpse of the iPhone X, Apple’s tenth iPhone. It may have facial recognition, wireless charging and advanced camera features, but at £999, will the hefty price tag put people off buying it? Parliament has only been back in session for two weeks, yet controversy is already emanating from the Commons. Has the governments so-called “power grab” gone too far? Recently the news has been dominated by stories of extreme weather affecting people around the world....

Duration: 00:25:39

North Korea tests an H-bomb, Kate and Wills are expecting and John Lewis goes gender neutral

North Korea tested a hydrogen bomb, increasing fears of a nuclear strike. American diplomat Nikki Haley says they are “begging for war”. The media coverage spoke of catastrophe and World War Three. Just how far can North Korea’s missiles reach? Can this global crisis be adverted? In other lighter – less apocalyptic – news, it was announced that Kate and Wills are expecting another baby. While most sent congratulations, others were less taken with the news and couldn’t understand what the...

Duration: 00:32:45

Hurricane Harvey, “good guy” Khosrowshahi and a right boxing barney

Tragic news from Houston this week, as the devastation of Hurricane Harvey continues to be felt. Coverage of the disaster has been inspirational in places, but perhaps too focused on President Trump’s personality in others. When our attention is drawn away from other similar catastrophes around the world by Trump, should we consider whether our obsession with the President has gone too far? The technology press love a good Uber story, and this week has been no different with the...

Duration: 00:27:57

Hawking and Hunt face off, the USA is plunged into darkness and Instagramming is the new career dream

A crowd gathered and tears were shed as Big Ben bonged for the final time before being silenced for a four-year, £29 million renovation. Were the MP’s tears real? Will the renovation stick to schedule and budget? Why has this story generated so much coverage? Across the pond, the USA experienced its first total solar eclipse in 99 years. Millions of Americans gazed at the sky in what was an awe-inspiring moment as the sun and moon aligned. And in what has to be a contender for PR moment...

Duration: 00:27:34

Snapchat snaps, the world turns on the White House and it’s bye-bye to Big Ben’s bongs

White nationalists gathered on Saturday for a “Unite the Right” march in Charlottesville, where they were met by counter protesters. Taunting led to shoving, which escalated into brawling. One person died and at least 34 people were wounded in the clashes. Governor Terry McAuliffe declared a state of emergency in Virginia. President Trump prompted a firestorm by initially refusing to condemn white supremacists, choosing instead to denounce violence “on all sides”. The President did not...

Duration: 00:29:12

Bake Off gets creepy, pink gets a millennial makeover and Google proves that misogyny is alive and well in Palo Alto

When the Great British Bake Off packed up its tent and marched over to Channel 4, fans were ambivalent at best; outraged at worst. Now, with barely a month to go until its premiere, the revamped show – minus three quarters of its treasured team (Mel, Sue and Mary Berry) – is already causing the sort of angst we used to watch it to forget. GBBO’s latest trailer, which shows 335 different baked goods coming to life and dancing around to Paul McCartney, has been branded ‘terrifying’ by fans...

Duration: 00:25:24

The Mooch is fired, breastfeeding on the curriculum and the Diana tapes to be aired

‘A great day in the White House’ proclaimed Trump on Twitter. Not such a great day for Anthony Scaramucci, AKA the Mooch, who was fired after just 10 days in his role as communications director. The front stabbing, Long Island financier had a turbulent tenure: swearing and ranting at journalists while making accusations about the FBI. Did he get what he deserved? What’s next in the drama that is the White House? 20 years after her death Channel 4 will air the infamous “Diana tapes” –a...

Duration: 00:33:26

Love Island gets bigger, chocolate bars get smaller and dirty diesel’s days are numbered

Britain smashed it at the 2017 World Para Athletics Championships, coming third in the medals table behind the USA and China. Around 280,000 tickets were sold, the biggest outside a Paralympic Games and more than every previous world championships combined. But did the spectacle get the media coverage a sporting event of its magnitude deserves? The final episode of Love Island helped ITV2 reach its biggest ever audience, as 2.43 million viewers watched Kem and Amber announced as the...

Duration: 00:28:08

Bras in the Tardis set the spin cycle to max, where we’re going there are no gender stereotypes

Writing in the FT, Lucy Kellaway has finally waved the white flag in her battle against corporate claptrap. After 25 years of trying she concedes the tide of BS will not be turned. Does it matter? Should we continue to campaign for clear, direct communication? And what the hell does ‘coffee forward’ mean anyway? Lock up the pantry, defend the fridge and barricade the butter dish; there’s a dairy shortage. Butter prices have soared more than 20% as farmers struggle to cope with demand in...

Duration: 00:25:04

Consumers aren’t spending, the Beeb is investing and coffee is the elixir for a long life

Consumer spending in the UK has fallen to its lowest levels for four years according to a report by Visa. Experts have been quick to theorise on this worrying trend. But, with inflation outstripping wage growth and Brexit uncertainty abound, can it be any wonder consumers aren’t flashing their cash? The BBC has announced a whopping investment of £34 million into children’s programming. The money is targeted at its online offering with new forms of content and interactivity. Do we need...

Duration: 00:26:21

Towel tugging, robot loving and always fashion-forward: The Headliner

Pass the strawberries and cream, it’s Wimbledon season. The world’s tennis elite have gathered in South London to compete and brands are eager to get in on the action, with tennis themed specials and guerilla marketing. But are bikini clad ladies a savvy stunt or a way of getting attention that is well past its best before date? Also, what villain tugged the towel away from the child tennis fan? It's a tough time to be a reporter this week. Brexiteers accused the BBC of a pro remain bias...

Duration: 00:26:50

Lots of crappy coffee, one big ship and the first Darren to walk the corridors of power

After weeks of talks, Theresa May’s Conservatives and the Democratic Republic Party have reached a deal. But it comes with a hefty price tag ̶ £1bn pounds. Is it a bung? A bribe? Or a bonanza? More importantly, is this the final bill, or will the DUP’s support be something that keeps on costing? Snapchat has a new map feature, which according to its marketing spiel is a ‘whole new way to explore the world!’. But child safety groups are worried about the risk of stalking and bullying if...

Duration: 00:26:06

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