Tony discusses the challenge that "social" interviews pose to prospective candidates. He covers some of the things they need to do to avoid being eliminated as a candidate because of what they do socially.
Interview with Rich Lavinski: Rich discusses how branding yourself as a consultant is like running a political campaign..NOT! He talks about many ways a consultant can brand themselves in the marketplace. It's not as political as everyone would think.
Interview with Terry Sullivan: Terry discusses how to create a well-branded, well-optimized LinkedIn profile and where professionals should start to create a brand that gets the attention of recruiters.