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The Lede


The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.
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The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.






How to Make Smarter Decisions about Your Website

Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice. The internet is an endless parade of exciting shiny things we could be doing... Listen to episode

Duration: 00:17:30

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

Duration: 00:19:52

Fix These 3 Points of Failure to Get Better Results for Your Content

A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Duration: 00:16:04

A Series of Unfortunate Content Events

5 painful mistakes I’ve seen writers, marketers, and business owners make … and how you can avoid them We all make mistakes — but it sucks a lot less to learn from someone else’s. In this 18-minute episode, I talk about five painful mistakes that I’ve made (some of them more than once), and how... Listen to episode

Duration: 00:18:45

Real Talk about Generating High-Quality Content

Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode

Duration: 00:29:15

The Evolution of a Successful Copywriter

How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would like to do some writing as a “side hustle,” whether or not you ever want to go full-time. In this 31-minute episode, I chat with freelance writer and content... Listen to episode

Duration: 00:30:48

5 Ways to Manage a Stress-Induced Creative Slump

Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode

Duration: 00:18:30

5 Stinky Sardine Secrets to Make Your Content More Fascinating

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

Duration: 00:23:32

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

Think marketing is evil? Only if you’re doing it right … Every once in awhile, I run across someone who hates me, my job, my website, and my company, because after all, marketing is intrinsically interesting. In this 9-minute episode, I share my favorite techniques for enslaving the wills of others to sell your products... Listen to episode

Duration: 00:10:59

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Duration: 00:34:12

Smart Questions from our Brilliant Audience

A collection of great questions from our smart audience! I love audience questions! Thanks to four thoughtful folks this week for asking questions (or leaving their thoughts) to spark this week’s responses. In this 26-minute episode, I talk about: Whether the flood of crummy ebooks is damaging the market The four points that I believe... Listen to episode

Duration: 00:25:27

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

A conversation with Brian Gardner about the evolution of WordPress and new things happening at StudioPress Self-hosted WordPress is a wonderful thing … except for all the hard parts. Like figuring out hosting, security, design, installation … In this 19-minute episode, I talk with our Chief Product Officer (we sometimes call him our Chief WordPress... Listen to episode

Duration: 00:19:16

Choose the Right Frame to Boost the Power of Your Content

Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode

Duration: 00:19:24

Thriving Freelancers and Clients from Hell

What’s a freelancer’s biggest nightmare? Clients from hell! Guest Bryce Bladon shares his experience on how to cope — and how to avoid problems from the outset. If you haven’t checked out Clients from Hell yet, you’re in for a treat. This entertaining blog pulls together anonymous stories about those clients who give us aches... Listen to episode

Duration: 00:28:09

Politics, Content Marketing, and the 2017 Super Bowl Ads

Is it wise to get political with our content marketing? We’ve all seen this year’s Super Bowl ads hashed, rehashed, and re-rehashed. The big theme of the year was: Crossing the line into politics. But what happens when the line crosses you? In other words, how should a company respond when a previously non-controversial position... Listen to episode

Duration: 00:22:53

Copyblogger Book Club: Winning the Story Wars

We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– Jonah Sachs, Winning the Story Wars When Sachs wrote his book in 2012, the phrase “Story Wars” seemed like it might be putting things... Listen to episode

Duration: 00:22:40

13 Ways of Looking at a Headline

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode

Duration: 00:19:39

3 Content Marketing Strategy Fails (and How to Fix Them)

No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn’t necessarily, “you need to create more content.” Often, you aren’t creating the right kind of content — the kind... Listen to episode

Duration: 00:21:08

The 2017 Content Excellence Challenge: Your January Assignments

New Year, New You? Or Nah? Woot! This is our first “official” pair of prompts for the 2017 Content Excellence Challenge. (In December we were just getting warmed up …) The January Prompts Creative: Brainstorm 20-30 headlines for possible content. Incorporate as many ideas as you can from the ebook and articles below. Every day... Listen to episode

Duration: 00:22:53

Bad Writing Advice: The ‘Post Truth’ Episode

So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and post this week are all... Listen to episode

Duration: 00:20:46

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