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The Marketing Menu

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Guide to podcasting – 20 - The Marketing Menu Podcast

Today we’re going to give you a quick guide on how to set up a podcast channel. So Liz why are we talking about this today? Well, I was at a networking event last week and interestingly I was talking to someone about our podcast and she mentioned that she’d been interested in doing one but had decided not to do so as it was so expensive. So I went on to explain how podcasting isn’t costly, which is one reason why we got into it in the first place. But I did have to explain how time heavy...

Duration: 00:27:02

Creating a Savvy Social Media Policy – 019 - The Marketing Menu Podcast

Hi everyone, and welcome to the Marketing Menu with me, Liz, and Nicky. And a slight change of plan listeners, we had planned to talk about radio and TV advertising this week but in light of Twitter's announcement, we've decided to talk about why your business should have a Social Media Policy and how to create one. Yes, we're not convinced, are we Liz, about the Twitter 280 characters? No, but we'll reserve judgment until we see how some of the bigger players operate. My fear is that the...

Duration: 00:20:08

Marketing on a Budget Tasters – 018 - The Marketing Menu Podcast

Welcome everybody to the Marketing Menu with me Nicky, and Liz. And thank you, listeners, for your fantastic feedback about our recent podcasts. We really appreciate your comments so keep them coming in. Yes, hi everyone, as Nicky says we love your feedback and do let us know if there are any issues that you would like us to cover. Particularly if you’re struggling with any marketing issue – send us an email to and we’ll do what we can! So what’s on the menu...

Duration: 00:17:51

Be Cyber Security Savvy with Jake Moore – 017 - The Marketing Menu Podcast

Welcome everybody to the Marketing Menu with me Liz, and Nicky, and we're very excited to have a guest speaker here with us today. Hello everybody, Nicky here. So, welcome again, and welcome to Jake Moore who's Cyber Protection Officer from Dorset Police. Thank you! Hi everyone! So, Jake, we know that you're doing a lot of talks around the area now. What is your role and why was it set up? ©The Marketing Menu 2017. All rights reserved. Yes I'm the Cyber Crime Prevention Officer for Dorset...

Duration: 00:17:51

Positioning Your Business In The Marketplace – 016 - The Marketing Menu Podcast

Hi everybody! Welcome to the latest podcast from The Marketing Menu with me, Nicky, and Liz. And we’re finally going to reveal to listeners what we’ve been doing over the summer, aren’t we Liz? We are indeed! And we couldn’t be more excited listeners. We think we’ve kept you waiting long enough. Go for it, Nicky! Well, we're delighted to announce the launch of The Marketing Menu Consultancy! Our new business has been set up to offer marketing training online as we both feel that this a...

Duration: 00:13:42

How to marketing your scrummy book – 015 - The Marketing Menu Podcast

Well, as I’ve been busy writing an e-book, and I also took a call from a new author the other day, I thought it may be useful to talk about how to market a book. I imagine a lot of listeners have thought about writing a book and as we both have experience in this area, it would be good to share what we know. Great idea! So, writing the book is just the start. There is so much more after that. But firstly, we need to look at why write a book in the first place. I have heard it said, and I...

Duration: 00:16:33

Tasty Brand Stories – 014 - The Marketing Menu Podcast

We thought following on from Podcast 007 which was all about Building a Brand, we’d have a look at some good, and bad, examples of this and what we can learn and take away for our own businesses. Let’s get started then and perhaps it might be useful to just recap on what a Brand is? Branding is your statement to the customer about what you do. You want people to know what they can expect not only from you and you need to think how you want your product or service to be conveyed. It's...

Duration: 00:15:56

Writing A Creative Brief – 013 - The Marketing Menu Podcast

What are we talking about in this week's podcast? Now, I thought it'd be a really good idea to talk to listeners about how to brief a creative, by which I mean how to ensure you effectively get what you want when you are designing a new website, setting up some videos, or even doing some design and print. I don't know about you but a clearly defined brief can have a host of benefits to a) the person commissioning the work and b) the creative working with that client. Copyright The...

Duration: 00:12:50

Gaining Fabulous Feedback – 011 - The Marketing Menu Podcast

In our previous podcast on customer service, we talked about the importance of maintaining your customer service levels. So, I thought perhaps we could keep on the theme by thinking a little more about how to check in to see how well you are doing from time to time, and then how to use this information in your marketing activity. Copyright The Marketing Menu 2017 | All rights reserved | If you wish to copy of distribute this content please get in touch with Oh...

Duration: 00:17:58

Cracking Customer Service – 010 - The Marketing Menu Podcast

This week, we're focusing on what makes Cracking Customer Service - one of our favourite subjects! Yes, it’s true, we’re a bit ‘passionate’ about it, aren’t we, to quote that overused phrase. But we are in all seriousness, as listeners will gather as the podcast goes on. Excellent customer service should be at the core of every business, and there is no excuse in this day and age for falling at this hurdle. Yet so many businesses do, don’t they? Yes, they do, and it drives me nuts. I’ve...

Duration: 00:13:04

Peachy Public Relations – 009 - The Marketing Menu Podcast

In this week's podcast, we're talking about Public Relations. Let's start with clarifying exactly what Public Relations is and where it sits with marketing. Interesting you should say that actually because when I was studying for my PR qualification, the tutor said that PR people say marketing is part of PR and marketing people say it's part of marketing. So which is it then? OK, this is a bit lengthy but this is how the Chartered Institute of Public Relations explain it: "Public Relations...

Duration: 00:15:38

Scrumptious Social Media – 008 - The Marketing Menu Podcast

We're talking social media which weirdly eight podcasts in you may have thought we have concentrated on a bit by now. But I guess we know our listeners are familiar with social media as it is now central to business. So first I'd like to talk about the differences between using these tools for business and in a personal context. Then I'd like to explore damage control and finally look at small business social trends and highlight some tools listeners may like to consider. Wow, that seems...

Duration: 00:17:46

Building A Brand – 007 - The Marketing Menu Podcast

This week's podcast which is all about Building a Brand. The word ‘brand' is talked about so much now but I think there is still confusion over what it actually means, particularly for people who are just starting up in business. So, perhaps we can help clarify what brand is exactly and what branding actually means. Great stuff. I know several of my clients have thought that having a logo was the brand. That's right, a lot of people do. But there is so much more to it than that. A logo is...

Duration: 00:14:06

Listeners Q & A – 006 - The Marketing Menu Podcast

Today’s Marketing Menu Podcast is so exciting – we’ve had questions from the listeners themselves! Brilliant! That’s what we’ve been encouraging everyone to do. Let’s get straight into it then. What’s the first issue? Right, so we have a question from Leanne. How much should you spend on a marketing budget? Copyright The Marketing Menu 2017 | All rights reserved | If you wish to copy of distribute this content please get in touch with Good question! And one that...

Duration: 00:15:55

How to network and build trust and rapport – 005 - The Marketing Menu Podcast

Today’s Marketing Menu Podcast is all about the sometimes thorny area of business networking, and how to get it right so that you build trust and rapport with potential clients and contacts. Why’s it thorny? Well, I think it terrifies an awful lot of people so I guess I’m really keen to either help listeners who have yet to try it out or to help those who still feel uncomfortable. I know it took me a good few months to actually say I enjoyed it. Certainly, the networking world has exploded...

Duration: 00:16:04

What makes your customer tick? – 004 - The Marketing Menu Podcast

As with our last podcast, we’re focusing on the customer and, shall we say, the more the more human side of marketing. Yes, I agree. That leads us nicely into the theme of today’s podcast which is What Makes Your Customer Tick. It does underpin everything any business does. If we don’t know who are customers are, how do we know how to appeal to them? And I suppose thinking about it, that’s the focus of The Marketing Menu it’s all about you, the listener. Indeed, successful businesses know...

Duration: 00:17:17

Crushing it with storytelling – 003 - The Marketing Menu Podcast

I would like to look at the more human side of marketing. So what are we going to talk about today, are you going to tell us a story? Ha ha! Not exactly. So, you’ve probably all heard the latest marketing buzzword – content marketing. But how many of us are still unsure what it actually means? It’s been thrown around for a couple of years now and I can’t help but think that it needs a little demystifying. I really like this explanation from the Content Marketing Institute– it kind says...

Duration: 00:17:21

The do’s and dont’s of pricing strategies – 002 - The Marketing Menu Podcast Channel

Today’s marketing menu podcast is all about pricing and how to get it right so that you can be comfortable that you have the right pricing structure for your products or service. As with our first podcast, this issue underpins your business success; it is important to get it right. In our previous podcast we looked at planning, and how you’re going to put plans together over various stages of your business and how you need to consider them throughout the lifecycle of your business, I guess...

Duration: 00:15:58

The power of a marketing action plan – 001 - The Marketing Menu Podcast Channel

Today's podcast is all about the plans you need in place to grow your business. Business, marketing, and action plans. And as a tough subject, we’re going to talk about what you really need as headings in the plans because let’s be honest if you’re about to produce a huge marketing plan, it’s just going to sit on the shelf and never be looked at again. I think a lot of people in business fear planning; they think it's a bit of a time suck, or that it's only needed when you need to go to...

Duration: 00:12:24