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The Membership Guys Podcast

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United Kingdom






127 - Overcoming 5 Common Objections to Joining Your Membership

Your membership won't be right for everyone, and there are countless random reasons why someone may decide not to join. However in our experience of working with hundreds of memberships, we often see the same 5 objections coming up time after time. In this episode of The Membership Guys Podcast, I reveal the 5 most common objections people have to joining memberships - and more importantly what you can do to overcome them. In this episode:

Duration: 00:24:35

126 - 7 Ways to Get New Members Once Your Membership Launch is Done

In many ways your membership launch is some of the easiest marketing you’ll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? In this episode of The...

Duration: 00:22:55

125 - 3 Membership Tactics We're Currently Experimenting With

Much of what we do as membership site owners involves experimentation. Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you. We recently pulled back the curtain inside Member Site Academy to share our own experiments and tests with our members as part of the new 'Membership Lab' - and feedback has been incredible. In this episode, I give an overview of 3 of...

Duration: 00:21:02

124 - Are You Making These 7 Fatal Membership Mistakes?

I'm going to let you in on a little secret... Everyone - even us - makes mistakes with their membership website. In fact it's often from those mistakes that we learn the most important lessons about what works and what doesn't for our own particular product. Most "membership mistakes" are harmless and go by unnoticed; but there are some whoppers that can do real damage to the potential success of your membership website - so let us save you from the biggest boo-boo's a membership site...

Duration: 00:12:31

123 - The State of Social Media Marketing with Mike Stelzner

Social media marketing has changed dramatically over the past few years. From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up. Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry - Social Media Marketing World - he's...

Duration: 00:49:18

122 - 5 Types Of Content That Will Help Build Member Engagement

When charging a monthly payment for access to your membership site, member engagement is key. It’s not enough to have static content that never changes, as once that’s been consumed by your members they’ll have very little reason to stick around. Many membership site owners set out with the intention of continuously adding new courses and premium content to their site; however this typically proves easier said than done, and often the logistics of doing so can be too great an...

Duration: 00:17:47

121 - Do You REALLY Need to Add a Community to Your Membership?

We often talk about how crucial community is to long term membership success. In many memberships, even though members join for the content it's actually the community that they stick around for. However that's not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it's cracked up to be. In this episode you'll learn:

Duration: 00:29:10

120 - 5 Things You Need to Know Before Shopping For a WordPress Membership Plugin

Trying to pick the right WordPress membership plugin can be a painstaking process. It's harder still if your expectations and understanding of what a membership plugin will and won't do are unrealistic. Too many people expect their membership plugin to check off every single requirement they have, without understanding that they're simply one piece of the puzzle when it comes to building a membership site. In this episode I go through the 5 things you need to understand before you even...

Duration: 00:16:23

119 - How to Attract New Members Without Feeling Like a Sleazy Marketer

Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members. However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…

Duration: 00:11:14

118 - Simple Ways to Create Member Content From Things You're Already Doing

Producing membership content can be taxing. Especially if your members expect something fresh on an ongoing basis. And if you’re also creating free content as part of your marketing strategy you can quickly find yourself buried in writing articles and recording videos day in, day out. They key is working smarter with your content strategy. In this podcast, I dive into 9 simple tactics for leveraging the things you’re already doing in your business as a way to more effectively create...

Duration: 00:28:56

117 - Bucking the trend: 5 Ways to Break from the Membership Norm

There's a single, absolute truth of memberships, and indeed business in general: there is no 'one size fits all' approach. What works like gangbusters for one membership, can end up completely flopping for another. However it’s hard to deny that there are certain norms when it comes to memberships; conventional wisdom that extols the importance of community, retention being more important than acquisition, memberships being a value exchange and so on. If you've been following us for a...

Duration: 00:20:51

116 - Should I Host My Membership on a Separate Domain Name?

Choosing which domain name to host your membership site on should be a simple decision. But it’s easier said than done – as evidenced by the fact that this question comes up perhaps more than any other in both our free Facebook group and our own paid membership. Essentially it comes down to hosting your members: And when you dig into it, it’s understandable why people struggle with this choice – as where your membership lives has greater implications than you might realise. In this...

Duration: 00:29:16

115 - 4 Ways to Ensure That Your Members Will Stick Around

Keeping your members engaged and happy is key to maximizing your member lifecycle and, as a result, ensuring the long-term success of your membership site. When members aren't engaged, that's when they'll start to question whether it's worth sticking with your site and whether they're getting what they're paying for. Ultimately that path leads to only one place - cancellation. Fortunately there are a variety of things that you can do in order to encourage your members to stick around....

Duration: 00:08:50

114 - Creating an MVP to Test your Membership Idea

One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right. While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or - even worse - to ignore warning signs that you’re heading down the wrong path. If you want to be successful, you need to truly test and validate that your...

Duration: 00:29:27

113 - Reflections on Year 2 of Member Site Academy

Just like that, another year is over. As we reach the 2nd anniversary of Member Site Academy, we have some insights and lessons to share from the past 12 months. In what is sure to become a tradition, I’m joined on this very special episode of the podcast by the real brains behind The Membership Guys, the one and only Callie Willows, to discuss year two of running the Academy. In this episode, Callie and I discuss:

Duration: 01:21:36

112 - 6 Biggest Challenges Every New Membership Owner Faces

So you've toiled for weeks and months - planning the perfect membership, wrestling with tech to turn those plans into reality; and now that you've finally opened the doors you can take a big sigh of relief that the hard work and headaches are over. Right? Wrong! Once your membership is up and running, that's when the real work begins! And during those initial few months as a new membership owner, you'll have a whole mess of new challenges to deal with. Fortunately, those challenges are...

Duration: 00:27:55

111 - Should I Charge Monthly or Annually for My Membership Site?

How regularly you charge your members has an effect on generating sales, engagement inside your membership as well as member retention. Not to mention the implications on your business itself in terms of stability, cashflow and more. In this episode of The Membership Guys Podcast, I dig deep into the pros and cons of each type of subscription frequency; as well as present some additional and alternative options for membership billing. In this episode you'll learn:

Duration: 00:18:37

110 - How Much Should I Charge for My Membership Site?

Deciding on your membership pricing is often easier said than done. You'll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience. In this episode of The Membership Guys Podcast, you'll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the "sweet...

Duration: 00:16:36

109 - How to Maintain Harmony Inside your Membership Community

An active online community can play a huge role in getting your members to stick around long term. However even just a small negative element can quickly turn your community into a toxic place that nobody will want to be involved in, unless you keep on top of things and implement steps to ensure a positive environment. In this episode of The Membership Guys Podcast, I delve more into managing your community dynamic and how you can ensure your online group or forum is one that members...

Duration: 00:18:35

108 - How to Inject New Life Into a Stagnant Membership

Momentum plays a huge part in your membership growth. In fact you’ll often find that there’s a snowball effect which kicks in once you achieve a certain level of growth, where everything seems to pick up speed. But what if your membership has slowed down recently and started to stagnate? What can do you to reignite that momentum and get back on track? In this episode of The Membership Guys Podcast, we look at how to reignite your membership growth and regain momentum. In this episode...

Duration: 00:14:44

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