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The Narrative: Building Business Stories

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Episodes

5: Make it Stick: Tips on Telling a Story They’ll Remember w/ Carmen Simon

11/21/2017
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Your product provides solutions, it increases value, so you share stories of success. But are those stories remembered? In a world of intensely competing imagery, how do you tell engaging stories potential clients will remember when decisions are made and your product hangs in the balance? Carmen Simon, a dual PhD in Cognitive Psychology and Instructional Technology, joins us today to connect science with practicality. She shows how to ensure your business stories “stick” with potential...

Duration: 00:30:55


4: Storytelling and Sales: How Marketing Can Help Sales Tell Better Stories w/ Craig Hanson

11/14/2017
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In a mature industry such as Sharp’s, storytelling is everything. Products in their industry have become almost commoditized. You can’t really rely on differentiating the product itself to drive interest and the sale. It’s all about the value you can bring to a company by packaging your product with an attractive set of additional ancillary products and services that a customer would be sourcing anyway. In Sharp’s case, storytelling becomes the means of differentiation. Listen in to...

Duration: 00:12:40


3: Why Data Visualization Is a Powerful Storyteller w/ Mikko Jarvenpaa

11/7/2017
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One of the greatest tools a storyteller has in their possession is the ability to show, not tell. A good storyteller can find a story anywhere, even in data and numbers. A great storyteller can show that story visually, without ever having to speak a word. And being great is easier than you think. Our latest guest on The Narrative podcast is Mikko Järvenpää, CEO of Infogram. Infogram provides its customers with the tools to present data in a way that tells a visually compelling story,...

Duration: 00:25:12


2: How To Talk Your Way Into Closing Any Deal w/ Ralph Barsi

10/31/2017
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Sales presentations can be the actual worst. One minute into an hour full of bullet points, mismatched colors, and awkward transitions, most people have made their judgement about the presentation. Spoiler: it’s not good. Our guest on The Narrative podcast this week was Ralph Barsi from ServiceNow. Ralph has more than 25 years experience in sales and learned that the one key to engaging any audience is through conversational storytelling. And an engaged audience is more likely to turn...

Duration: 00:24:28


1: The One Secret to Giving a Better Presentation, Every Time w/ Kelly Stoetzel

10/24/2017
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Storytelling is a tradition as old as humanity itself. We tell stories to connect, to remember, to entertain, and, ultimately, to communicate. Stories unify us, draw us out of our worlds and into that of someone else--we are wired to engage. The better the story, the deeper the connection. Our first guest on The Narrative podcast was Kelly Stoetzel from TED. Kelly is the Director of Content at TED, working with speakers to cultivate and refine the stories, ideas, and content of their...

Duration: 00:20:29


Why You Should Listen to The Narrative

8/1/2017
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Attention has become a valuable commodity in this world. Everybody wants a piece of it. So what does it take for brands to capture that attention? In this podcast, we're going to be covering the tools, tips, and science of telling your business story. Spoiler alert: it doesn't have to be as daunting as it seems.

Duration: 00:06:47