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How To Get Your Podcast On Spotify - The Podcast Report

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episode. I never miss one, and I don't know if I ever will. This is a great event. If you go, I will see you there. This event is filled with many approachable people who can be guests on your show. It's a large event, so you need to be strategic...


The Podcast Guest Problem - The Podcast Report

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out to be good some don’t. There are all sorts of options for getting guests from high end services that run into thousands of dollars to databases, but none of these are perfect. Someone who is doing 52 podcast episodes a year needs a way to...


3 Massive Benefits Of Business Podcasting - The Podcast Report

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at. This was an event where everybody that attends puts together their business blueprint for the year ahead....


Erica Mandy, The Newsworthy, What Comes Next In Podcasting? - The Podcast Report

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different. I’m excited about today’s interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I’ve spent a decade plus in podcasting, and I’ve heard...


A Podcasters Review Of Podcon - The Podcast Report

In 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of 2017. I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn’t make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his...


Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation)

There is a lot to say about the VidSummit event. I can’t say it all here. When I went in 2016, I didn’t expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today’s episode. The audio isn’t as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending them as clients...


Podcast Predictions: Looking Ahead to 2018 - The Podcast Report

It’s always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting. Tip of the Week: Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that...


Renee Wang - The Podcast Report

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space. I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world need another podcast directory or app. Renee is based in San Francisco. Tip of the Week: It’s...


Jennifer Briney - The Podcast Report

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say. I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season. This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it...


Collecting Email Addresses From Your Podcast - The Podcast Report

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel. We are also launching the Podcast Episode Funnel Tool. You may have seen this last week when I gave you the Podcast App Worksheet. Tip of the Week: Never name your podcast something that is hard to spell. Not just hard for you to spell, but hard for your listeners to spell. They hear about your great podcast and...


What Do The Changes To The iOS 11 Podcasts App Mean To Podcasters? - The Podcast Report

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on. In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode. Tip of the...


Closing Down For A Summer Hiatus (See You At Podcast Movement) - The Podcast Report Episode #129

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report. Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye sponsors and Patreon, a massive client launch, Podcast Movement, PodCon, the next version of the book, Adam Curry's Podcaster Pro, the course, Podcast Pickle 2.0 and...


Marketing To Podcasters Versus Marketing To Your Audience - The Podcast Report Episode #128

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience. The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next. I'm going to follow my own advice in Season 5. More on Season 5 - and what's happening next, next week ... Links: Sponsor -


In This On Demand Age - Is Live "Worth It" - An Interview With Rob Greenlee - The Podcast Report Episode #127

Live is big - but is it worth it in an on-demand age? Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ... Links: Sponsor - Podcast Hall Of FamerRob Greenlee -...


Podcast Outliers - More Damage Than Good? The Podcast Report Episode #126

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Links: Sponsor -


If You Aren't Serious About Your Podcast Project Files, You Aren't Serious About Your Podcast - The Podcast Report Episode #125

I want to save you some heartache that my client is going through right now. Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES. The reasons some give for not keeping these files are simply wrong. If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic. Links Sponsor -


Three Tasty Flavors Of Podcast Monetization - The Podcast Report Episode #124

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows. As a bonus - he helps advertisers sell ads through Libsyn. He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related. I'm going...


How Do You Get Strategic With Your Podcast Show Notes - The Podcast Report Episode #123

A potential client emailed me for a reference re "the best show notes." That lead to this rant. It's time to get strategic with your podcast show notes. Links Sponsor - http://AmyPorterfield.com


Thoughts On The infinite Dial 2017 Report - The Podcast Report Episode #122

The Infinite Dial 2017 report is out - and the results are fantastic. Here's what Podcasters should think (and do) about it. Sponsor - The Infinite Dial 2017 - How To Podcast Book - How To Podcast App - The Podcast Report App -


What Are You Going To Do When Google Wants A Different Feed Than Apple? - An Interview With Rob Walch - The Podcast Report Episode #121

What makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more. Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of...


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