Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads
The Real-World Branding Podcast-logo

The Real-World Branding Podcast

Business >

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
More Information

Location:

Philadelphia, PA

Description:

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.

Twitter:

@finchbrands

Language:

English


Episodes

Small Business Branding – Pia Silva, Partner at Worstofall Design

1/18/2018
More
Pia Silva: Never be different just for the sake of being different. I think that people get confused with that, "Oh, I have to stand out, so let me do this thing," and that's why there's so much inauthenticity milling about. Bill Gullan: Greetings one and all. This is Real-World Branding. I'm Bill Gullan, president of Finch Brands, a premier boutique branding agency. And it's not going to stop me, folks, having a cold here, which you may be able to hear a little bit of the vestiges of. I...

Duration: 00:32:40


One Big Idea – Brand Damage and the Effects of Scandal

1/11/2018
More
Almost every day or every week there's a negative headline about a brand. In this week's episode, we look back on brands that have been tarnished by some event or series of events and how and why some scandals will hurt brands more than others. If you like our podcast, please subscribe and leave us a rating! Transcript: Bill Gullan: Greetings one and all. This is Real-World Branding. I'm Bill Gullan, president of Finch Brands a premier boutique branding agency and this is One Big Idea....

Duration: 00:14:01


B2B Branding – Jason Rabbino, CEO of Saberhawk Growth Partners

1/3/2018
More
With significant differences from marketing to consumers, B2B branding is a unique and interesting challenge for organizations across the globe. Having served as a senior executive at three best-in-class multinational companies: Aramark, Tyco International and CHEP (Brambles Ltd), Jason Rabbino shares his insights on how to build strong brands in the B2B world. If you like our podcast, please subscribe and leave us a rating! Transcription: Jason Rabbino: But on the B2B side, once you go...

Duration: 00:31:06


Sweetening the Brand – Kim Holdsworth, VP Marketing at Heartland Food Products Group

12/13/2017
More
As the Vice President of Marketing at Heartland Food Products Group, Kim Holdsworth manages global marketing for SPLENDA®, among other things. With her CPG background and insight into managing brands globally, Kim provides a unique perspective on what makes big brands successful. If you like our podcast, please subscribe and leave us a rating! Transcription: Kim Holdsworth: You have to understand who you're speaking with, how they're using the product and we continue to do that every...

Duration: 00:24:04


Interacting with Brands – James Giglio, CEO of MVP Interactive

11/30/2017
More
From virtual and augmented reality to interactive kiosks and beyond, technology has impacted every facet of our lives. The emergence of these platforms present an opportunity for brands to create immersive experiences for consumers. James Giglio and the team at MVP Interactive are leading the way in tech-driven brand experiences. In this episode, James provides his insight into the way technology is changing these brand interactions and how it enables deeper connection with consumers. If...

Duration: 00:32:08


One Big Idea: How Good is Your Logo?

11/15/2017
More
In this week's episode, we talk all about logos with Finch Brands' Creative Director, Jess Koffman. We review what makes a logo successful and detail the finer points of great logo design. If you like our podcast, please subscribe and leave us a rating! Transcription: Bill Gullan: Greetings one and all, this is Real-World Branding, I'm Bill Gullan, President of Finch Brands, a premier boutique branding agency. This is One Big Idea, and today we have ‘logopalooza’ or something similar....

Duration: 00:33:48


Culture Counts – Rob Levin, COO of Printfly

11/9/2017
More
Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture after joining a business that experienced explosive organic growth. His insight speaks to the importance of these elements in sustaining and supercharging the next stage of the business. If you like our podcast, please subscribe and leave us a rating! TRANSCRIPTION Rob Levin: Every company has a culture, like it or not it develops. You either get to write that story or it's going to write itself. Bill...

Duration: 00:42:40


One Big Idea – Amazon HQ2

11/1/2017
More
Cities and municipalities across the nation have submitted bids to host Amazon's second headquarters. With the promise of economic development and job opportunities, its a no-brainer why. In this episode, we look at the role that this opportunity has on both the Amazon brand and the brand of it's future home. Transcription Bill Gullan: Greetings one and all. This is Real-World Branding. I'm Bill Gullan, President of Finch Brands, the premier boutique branding agency and this is One Big...

Duration: 00:15:12


One Big Idea: Kneel or Stand – What’s Happening to the NFL’s Brand?

10/18/2017
More
The post One Big Idea: Kneel or Stand – What’s Happening to the NFL’s Brand? appeared first on Finch Brands.

Duration: 00:12:48


One Big Idea: The Keys to Successful Insights Communities

9/25/2017
More
The post One Big Idea: The Keys to Successful Insights Communities appeared first on Finch Brands.

Duration: 00:24:54


One Big Idea: Research Communities and the Customer-Centricity Imperative

9/13/2017
More
Research communities are the future of market research and serve as a vehicle for injecting the voice of the customer into decision making processes that inform sales, marketing, operations, product development, and beyond. In this episode, we host Tom Finkle, Chief Innovation Officer of Finch Brands. He provides his perspective on market research today, the power of research communities, and the need to put the customer at the center of your business. If you like our podcast, please...

Duration: 00:18:27


A New Take on Sweet – Pete Angevine, Co-Founder of Little Baby’s Ice Cream

7/13/2017
More
Pete Angevine, Co-Founder and CEO of Little Baby's Ice Cream, shares his journey and values-driven approach to building an entire business structure, building a brand, and connecting with the consumer. If you like our podcast, please subscribe and leave us a rating! The post A New Take on Sweet – Pete Angevine, Co-Founder of Little Baby’s Ice Cream appeared first on Finch Brands.

Duration: 00:47:42


A Natural Connection – Jess Edelstein, Co-Founder of PiperWai

5/3/2017
More
On this episode, Jess Edelstein shares the story of PiperWai, from a need to build a better natural deodorant to the Shark Tank stage and beyond. She provides her perspective on building brands around the 'natural' movement and how to look at category disruption. If you like our podcast, please subscribe and leave us a rating! The post A Natural Connection – Jess Edelstein, Co-Founder of PiperWai appeared first on Finch Brands.

Duration: 00:31:30


A Brand that Moves – Tom Wingert, Marketing Manager of City Fitness

4/14/2017
More
Tom Wingert is Marketing Manager of City Fitness. This week, he shares with us how his unique path led him to marketing in the fitness world and how he and his team seek to take a unique approach to standing out in a growing and somewhat crowded market. If you like our podcast, please subscribe and leave us a rating! The post A Brand that Moves – Tom Wingert, Marketing Manager of City Fitness appeared first on Finch Brands.

Duration: 00:39:55


One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger

2/16/2017
More
The most fundamental brand architecture decision following and M&A event has to do with identity – the name, logo, and core message of the post-transaction company. In an M&A situation, there are 10 prevailing approaches – each with strengths and weaknesses. In this episode, we review what these options are and how to decide which approach is best for your specific situation. If you like our podcast, please subscribe and leave us a rating! The post One Big Idea: Identity Crisis – Choosing...

Duration: 00:29:07


Building Brands Through Acquisition – Amy Kothari, My Alarm Center

2/9/2017
More
In this episode, we interview Amy Kothari, CEO of My Alarm Center. My Alarm Center has grown and expanded into new markets by making strategic acquisitions throughout the years. Hear from this practitioner as she details how she and her team thought through the difficult decisions around brand architecture and identity. If you like our podcast, please subscribe and leave us a rating! The post Building Brands Through Acquisition – Amy Kothari, My Alarm Center appeared first on Finch Brands.

Duration: 00:33:42


One Big Idea: Boom or Bust – Branding After M&A

2/2/2017
More
With the increase of M&A activity every year, its shocking to hear that more than half of these decisions fail to create value for organizations. One often overlooked factor in a merger or acquisition's success is the brand decision. In this episode, we look at the need for practitioners to understand the role the brand plays in a M&A situation. If you like our podcast, please subscribe and leave us a rating! The post One Big Idea: Boom or Bust – Branding After M&A appeared first on Finch...

Duration: 00:17:11


One Big Idea: Rebranding GNC, A Recipe for Gains?

1/25/2017
More
Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding initiative, will it be enough to pull the brand out of its slump? If you like our podcast, please subscribe and leave us a rating! Podcast: Play in new window | DownloadSubscribe: iTunes | RSS Transcription: Bill Gullan: Greetings one and all. This is Real-World Branding. I'm Bill Gullan, your host an President of Finch Brands, a premier boutique branding agency. We were very happy to...

Duration: 00:10:07


One Big Idea: Hits from All Sides – The State of the NFL Brand

1/21/2017
More
Much has been made of the NFL’s early season ratings drop and subsequent recovery, with explanations ranging from the situational to the fundamental. We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league. If you like our podcast, please subscribe and leave us a rating! Podcast: Play in new window | DownloadSubscribe: iTunes | RSS Transcription: The post One Big Idea: Hits from All Sides – The State of the NFL Brand appeared first on...

Duration: 00:09:36


One Big Idea: Slogans for President

10/28/2016
More
With less than two weeks until election day in the US, we take a look at the role and effectiveness of campaign slogans across the years. With unique insight provided by the glimpse into the Clinton campaign and the road to the final slogan, we take a nonpartisan look at branding presidential candidates. If you like our podcast, please subscribe and leave us a rating! Podcast: Play in new window | DownloadSubscribe: iTunes | RSS Transcription Bill Gullan: Greetings one and all, this is...

Duration: 00:16:03

See More