The Real-World Branding Podcast
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
One Big Idea: Research Communities and the Customer-Centricity Imperative
A New Take on Sweet – Pete Angevine, Co-Founder of Little Baby’s Ice Cream
A Natural Connection – Jess Edelstein, Co-Founder of PiperWai
A Brand that Moves – Tom Wingert, Marketing Manager of City Fitness
One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger
Building Brands Through Acquisition – Amy Kothari, My Alarm Center
One Big Idea: Boom or Bust – Branding After M&A
One Big Idea: Rebranding GNC, A Recipe for Gains?
One Big Idea: Hits from All Sides – The State of the NFL Brand
One Big Idea: Slogans for President
One Big Idea: A (Met) Life Without Snoopy