The Realty Classroom with Danny Griffin
11: Unique Selling Proposition Defined
Unique Selling Proposition in this business is absolutely important. However, we should clearly define USP from its historical definition in order to gain proper context. As stated, it is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The essence of having a Unique Selling Proposition is to answer the...
10: The Value of Having a Mentor
In this business, we have to become a person for others. As I've said in the previous episodes, it's about helping clients with the single largest financial and emotional transaction they'll ever make in their lifetime. You must recognize that it's actually a big endeavor and you've got to find a mentor; someone who has the right information in the right order. However, also want you to remember that there's a caveat: they are no better than you are. Since we're talking about mentors, I...
09: Confident Patience
In embracing a consumer's perception as part of your strategic process, we want to avoid going into an aggressive defensive mode. Instead, what we need to do is to empower them even though we have disagreements with their perception of how our process works. So to empower consumers, we must know what are their individual concerns, say that its part of your whole strategic process and you will deal with their concerns. By asking them what is their biggest concern and deeply listening to...
08: The Perception Effect
On this episode, I wanted to talk about what I call "the perception effect". Like it or not, consumers use perception to make their buying decision or on how a business works. One example is you may be a great listings agent and you have the knowledge and expertise but the consumer uses perception based on brand alone and doesn't have the actual idea on how the business actually works - just wild or educated guesses! The solution is to have a clear formula and convince a consumer by...
07: Intellectual Insecurity
On this episode, I wanted to share how my intellectual insecurities effected my business hoping you’ll recognize your own so you can move past them: Intellectual insecurities are the root cause for perpetuating our blind spots! Many newer agents believe that they are far too underprepared to deal with all these savvy consumers and compete with veteran agents. Most veteran agents like me dig in so deeply that we tend to over emphasize what we want and stop hearing what the consumer...
06: Don't Ignore The Sellers
On this episode, I want to emphasize a key point relevant to your journey if you want to start a real estate agency business: DON'T IGNORE THE SELLERS Seller listings are the backbone of our business. I found early on my career that it's easier to default to do a buyer business. However, I recognize that with a listing, I have the opportunity to then subsequently find more buyers. There's no arguing that listing has the max leverage on the buy side vs. the sell side. Now, listen to the...
05: How Does The Real Estate Agent Business Really Work
In this episode, I want to cover how the real estate agent business really works. A lot of us have a perception of how this business will work and the common answer is sales. Is it right? Yes. However, it's not a plan, and not about how the entire business works. Michael Gerber is right. You need to look at the business entirely. You might know something about the technical sales but you need to understand how the business works and how you fit into the real estate agency business in...
04: Kicking The Perfection Can
In this fourth episode of The Realty Classroom, I want to talk about your desire to be perfectly prepared like you know all the answer to your clients' questions. Well, all I can say is this..... GET OVER IT You know, you'll never gonna be prepared especially in an industry where it's a constantly changing digital landscape. Here's my proposal: Stop beating yourself up. You'll never be perfectly prepared but you can always be working on it. For full show notes, go to:...
03: How To Develop Your Unique Selling Proposition
In this third episode of The Realty Classroom, I want to help you develop what's called Unique Selling Proposition. Remember, in any business including a real estate agency, there are A LOT of competitors and your potential customers has a big pool of choices on who should they choose. So, you should be able to answer the question: "Why should I choose you?" I know it can cause panic to some but this is where unique selling proposition comes in. It's the factor that differentiates your...
02: Why Antonio Was Right About Mastering The Obvious
In this second episode of The Realty Classroom, I want to take you down into my memory lane when I was in elementary school where I had a classmate named Antonio who drives everyone crazy...quite literally. I had intellectual classmates back then who wants to move along so quickly. Then, there's one guy at the back of the room who always say "but sir, can you go back over that and slow down?" Guess who? It's Antonio. Over time, I realized that Antonio was right.
01: Why Real Estate Agency?
In this breakthrough episode of The Realty Classroom, we're going to take a deep dive into the question "Why Real Estate Agency?" It seems like a very easy question to answer like saying "I want to help people". NO. It's not just about it and "it looks like fun" and money. I want you to take a little break, listen to this episode, and after listening, answer the question again.
00: Why I started The Realty Classroom Podcast
Hey everyone, I’m Danny Griffin, and I want to thank you for joining me for the very first episode of The Realty Classroom Podcast - the show that focuses on helping real estate agents build a bulletproof business plan so that they can sell more properties in less time and live a more fulfilled life! In this introductory episode, I'll take you on a little journey on my beginnings and why I started this podcast. If you want to learn more about how to be the successful in this industry --...