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From Freemium to Enterprise: Growing to over 10 million users with Dave Grow, Lucidchart

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did it all. Currently he serves as the company's COO and President.


People Power: Hiring and Developing Your Success

On this week’s episode, we take you back to one of the panels we hosted on the SaaStock17 stage. Benedicte de Raphelis Soissan, founder of Clustree, Phil Chambers, CEO and co-founder of Peakon, Jonathan Anguelov, co-founder and COO of Aircall sit on a panel discussing people power, how to hire, keep and develop people for success.


How to get SaaS pricing right with Kyle Poyar, OpenView

Kyle Poyar is a self-professed pricing and growth nerd. The latest guest on the SaaS Revolution Show, Kyle is Senior Director of Market Strategy at Openview, one of many speakers we will welcome in Dublin for SaaStock18. His passion lays in seeing how packaging and pricing have the power to build large and enduring business.


How to be a customer-centric company and stay on the long journey with Matthew Bellows, Yesware

Few people grow up deciding sales will be their career. Matthew Bellows, CEO of Yesware, is no exception. The latest guest on the Saas Revolution Show, he is something of an accidental salesman. It never was the plan but as soon as Matthew began working he figured that was where he could be of best use to a business.


How to spend money as a bootstrapped SaaS company with Bridget Harris,

Bridget Harris, CEO and co-founder of, had initially assumed she would be raising money for the online scheduling tool she was building with her co-founder. Bridget and Keith Harris spoke to many investors, looked at many term sheets and soon began grasping a peculiar fact - running a company with VC funding doesn’t make things easier, if anything, it may make them more difficult.


How to maintain customer relationships as a company scales with Christian Owens, Paddle

Paddle's traction and growth is the stuff of dreams. A company helping software creators sell since 2012, it has been recognised by Deloitte as the fastest growing software company in the UK. With hundreds of customers and a recent $12.5 million Series B round, the company has remained under the radar most of this time. How does that happen?


How Fred Shilmover grew InsightSquared by not going global

Fred Shilmover, CEO of InsightSquared, shares how he has grown the company the past 7 years by staying laser-focused and not expanding globally. With a geographical focus on the North American market, InsightSquared now has close to 1000 customers, has banked $27 million in funding and employs 130 people.


How to set up an organisation for 10x growth with Hanno Renner, Personio

Hanno Renner, CEO and co-founder of German HR solution Personio, and the latest guest on the SaaS Revolution Show, reveals what the steps he has taken along the way to make sure that Personio will be a healthy organisation well able to scale are. A five-step hiring plan that assures that candidates are not simply the right fit for the job but also for working with the rest of the team, bespoke onboarding at each department, and a culture that is guided by the core values that the company...


The most important question to ask while scaling up with Peter Holten Mühlmann, Trustpilot

Peter Holten Mühlmann, CEO of Trustpilot, an online review community, talks with Alex Theuma on the latest episode of the SaaS Revolution Show and offers practical wisdom such as when is the right time to go international, how to fundraise and what is the question every CEO needs to be answering as a company scales.


The Journey of a SaaS CEO with Chris Hall, CEO at Bynder

Chris Hall, CEO at Dutch marketing tech company Bynder, shares how he has learned to be the CEO that takes care of employee growth and culture, all the while putting out the fires that come with running a scaling SaaS company.


How to convince an entire market it needs your product with Eric Santos

Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America joins Alex for a conversation about the steps to convincing a market of the value of a product that it doesn’t understand, how to build an audience and develop customer discovery before a single line of code is written, how to create a “Disneyland-like" user conferences.


Highs and Lows in Product and Marketing with Des Traynor

On this week’s episode of the SaaS Revolution Show, Alex takes you to the SaaStock17 Scale stage where Christoph Janz, Managing Partner of Point Nine Capital sat down with Des Traynor, Co-Founder, Chief Strategy Officer and VP of Marketing of Intercom. They talk building and managing product and the importance of saying "No", as well as marketing and the channels that have been most beneficial to Intercom. You can read a short write up of the episode -...


Inside a $7k MRR SaaS Business: Getting Traction in a new category with Patrick Barnes

Patrick Barnes, CEO and co-founder of Advocately, an advocate marketing platform for B2B companies, shares with Alex the GTM strategy that got him to $7K MRR. He answers key questions such as how he figured out who his perfect customers are, what MarTech tools he uses throughout the buying journey and why he isn't too hung up on pricing at this stage. You can read a short post from the episode -...


The No BS Guide to achieving $45K LTV and sub-5% churn with Ronan Perceval

Ronan Perceval, CEO and founder of Phorest, a SaaS company providing solutions to salons, shares with Alex Theuma how he sells to the SMB market, keeps customers happy and successful, and maintains low churn rates. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17 Ronan Perceval is one of 120 speakers...


Hiring - the pain and the gain of growing from 30 to a 100 in less than 24 months

In the latest episode of the SaaS Revolution Show, Alex plays back a panel discussion held at SaaStock 16 on the fuzzy subject of hiring during growth. Probably among the toughest things for any founder and CEO to figure out, finding the right people at the right time and keeping them happy and engaged is the make or break for many companies. The panel includes Michelle Williamson, CEO and co-founder of Kommol, Michelle Coventry, talent advisor at Spring Partners, Ryan Burke, SVP Sales at...


How to position your SaaS with Tope Awotona, CEO of Calendly

Tope Awotona, CEO of Calendly talks with Alex Theuma about positioning your SaaS and figuring out the messaging, ideal customers, and company structure that come with it. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17


Selling to the enterprise at the early stages with Hannah Chaplin, CEO of Receptive

Hannah Chaplin, CEO, and co-founder of Receptive, a product demand intelligence SaaS solution, talks with Alex Theuma in the latest episode of the SaaS Revolution Show about selling to the Enterprise at the early stages of a startup. Read the accompanying article to find the articles and people Hannah mentions -


SaaS is Dead with Jacco van der Kooij, Winning by Design

Jacco van der Kooij, founder of Winning by Design, a consultancy helping SaaS companies design, build and scale their sales efforts, talks with Alex Theuma about why SaaS as we know it is dead and what to do to stay alive. Check out the accompanying blog post to find the links + Jacco's research article "Principles of rapid growth sales as used by Silicon Valley startups"


Building a $100 million ARR SaaS business without VC with Peter Coppinger

Peter Coppinger, the CEO and founder of talks with Alex Theuma about the things the Cork-based project management suite of tools for professionals did right and the mistakes it made on the bootstrapped way to $100 million ARR, taking over the world. Check out the accompanying blog post to read Peter's story and some of the lessons learned -


5 Things Every SaaS Growth Marketer Needs to be Doing Today with Guillaume Cabane

Guillaume Cabane, VP Growth @ talks with Alex Theuma about the top 5 things that have helped Segment achieve incredible growth through using the two best tools for collecting data, focusing on the 5% of visitors that matter and initiating onboarding programs and dynamic content that are individually tailored. *Check out the blog post accompanying the podcast for links of the books and tools Guillaume mentions -...


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