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The Science of Social Media

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The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
More Information

Location:

United States

Description:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Twitter:

@buffer

Language:

English


Episodes

77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

1/15/2018
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Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly! Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands). Quite understandably, the future of Facebook for businesses is somewhat uncertain. In episode #77, Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to...

Duration: 00:13:07


76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!

1/8/2018
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Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks. Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more! Feel free to reach out to us anytime using the...

Duration: 00:12:26


75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You

1/2/2018
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2018 is here and it's gearing up to be a big year in social media! On behalf of the entire Buffer Team, we'd love to wish you a very Happy New Year. This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. But first, a quick look at the 5 trends that almost made the cut: #10: The rise of augmented reality #9: An increased focus on mobile-first content for social #8: Organic reach...

Duration: 00:13:47


74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!

12/18/2017
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Covering another big week in social media marketing! Instagram has a couple of great new features for individuals and brands. Netflix takes their user data to a whole new level on social media. Facebook releases a brand new Messenger App for kids. And lots more! Join us for episode #74 as Hailley & Brian break down a big week in social media and what marketers need to know moving forward. Resources: Instagram Gets More #Interesting Facebook's Launching a New Library of Free Audio...

Duration: 00:10:25


73: Social Media's Top 10 Posts of 2017 & Why They Worked

12/11/2017
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What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018? Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success. There's no reason why you can't be on this list next year! About the Show: The Science of Social Media is your...

Duration: 00:14:25


72: What Does Facebook Know About You? The Truth Behind All That Data

12/4/2017
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Have you ever wondered how much Facebook really knows about you? Or how they collect all of that detailed information? Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy. Mentions: -Reply All: Is Facebook Spying on You? -Mashable About the Show: The...

Duration: 00:13:42


71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!

11/27/2017
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There's a ton of great stuff happening in the world of social media! In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017. If you'd like to read more: - The $177,843 Facebook Ad Test - The Current State of Messaging - Tweetstorms - The New Facebook Creator App Get ready for a jam-packed show! We'd love to hear from you. Feel free to reach out anytime on social...

Duration: 00:11:58


70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands

11/20/2017
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More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed! But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! In episode #70 of The Science of Social Media, Brian and Hailley share tons of ideas and tools around how...

Duration: 00:16:37


69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018

11/13/2017
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What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It's evolving into a thriving...

Duration: 00:11:18


68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!

11/6/2017
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Important updates in the world of social media and marketing! This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. We'd love to hear what you think about this new style of episode on The Science of Social Media. Like it? Love it? Want to hear more of it? Feel free to shoot us...

Duration: 00:11:18


67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

10/30/2017
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Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018. In episode #67 of The Science of Social Media, we're...

Duration: 00:14:17


66: Creative Facebook Messenger Marketing Strategies You Can Try Today

10/23/2017
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There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! Have you considered the possibility of using Messenger for your marketing? We certainly have! And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Since we are in the midst of figuring things out, we thought it...

Duration: 00:16:42


65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs

10/16/2017
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Much has been talked about on The Science of Social Media regarding social media strategy. In the last few episodes alone, we've covered everything from Facebook advertising and social media psychology to getting more views for your videos and creating remarkable marketing content. But one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends...

Duration: 00:19:07


64: The 15-Minute Experts Guide to Facebook Advertising

10/9/2017
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Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. But where do marketers start? And how you...

Duration: 00:15:26


63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

10/2/2017
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Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Then, we hit content shock. There is now more content on...

Duration: 00:15:18


62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great

9/25/2017
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"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject. It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world. As social media managers and marketers, it's crucial that we read as much as we possibly can. Who...

Duration: 00:17:07


61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media

9/18/2017
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Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? Absolutely! The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing and social media? Join us for episode #61 as we explore the incredible world of color and how you can evoke...

Duration: 00:13:14


60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

9/11/2017
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The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people. Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram. But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge...

Duration: 00:13:34


59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

9/5/2017
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8 billion videos (or 100 million hours of videos) are watched on Facebook every single day. Incredible! Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend. In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook...

Duration: 00:12:41


58: Creating Truly Remarkable Marketing & Social Media Content That Lasts

8/28/2017
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Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers? What Ryan has found is that creators of great works don't distinguish between the making and the marketing. The purpose, goals, frameworks,...

Duration: 00:23:39

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