The Science of Social Media-logo

The Science of Social Media

184 Favorites

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
More Information

Location:

United States

Description:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Twitter:

@buffer

Language:

English


Episodes

70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands

11/20/2017
More
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed! But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! In episode #70 of The Science of Social Media, Brian and Hailley share tons of ideas and tools around how to...

Duration: 00:16:37


69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018

11/13/2017
More
What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It's evolving into a thriving...

Duration: 00:11:18


68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!

11/6/2017
More
Important updates in the world of social media and marketing! This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. We'd love to hear what you think about this new style of episode on The Science of Social Media. Like it? Love it? Want to hear more of it? Feel free to shoot us...

Duration: 00:11:18


67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

10/30/2017
More
Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018. In episode #67 of The Science of Social Media, we're...

Duration: 00:14:17


66: Creative Facebook Messenger Marketing Strategies You Can Try Today

10/23/2017
More
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! Have you considered the possibility of using Messenger for your marketing? We certainly have! And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Since we are in the midst of figuring things out, we thought it...

Duration: 00:16:42


65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs

10/16/2017
More
Much has been talked about on The Science of Social Media regarding social media strategy. In the last few episodes alone, we've covered everything from Facebook advertising and social media psychology to getting more views for your videos and creating remarkable marketing content. But one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends...

Duration: 00:19:07


64: The 15-Minute Experts Guide to Facebook Advertising

10/9/2017
More
Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. But where do marketers start? And how you...

Duration: 00:15:26


63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

10/2/2017
More
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Then, we hit content shock. There is now more content on...

Duration: 00:15:18


62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great

9/25/2017
More
"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject. It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world. As social media managers and marketers, it's crucial that we read as much as we possibly can. Who...

Duration: 00:17:07


61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media

9/18/2017
More
Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? Absolutely! The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing and social media? Join us for episode #61 as we explore the incredible world of color and how you can evoke...

Duration: 00:13:14


60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

9/11/2017
More
The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people. Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram. But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge...

Duration: 00:13:34


59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

9/5/2017
More
8 billion videos (or 100 million hours of videos) are watched on Facebook every single day. Incredible! Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend. In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook...

Duration: 00:12:41


58: Creating Truly Remarkable Marketing & Social Media Content That Lasts

8/28/2017
More
Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers? What Ryan has found is that creators of great works don't distinguish between the making and the marketing. The purpose, goals, frameworks,...

Duration: 00:23:39


57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media

8/21/2017
More
Likes, comments, and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys. What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships? In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology...

Duration: 00:12:34


56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them

8/14/2017
More
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! In episode #56 of The Science of Social Media we explore everything you need to know about creating...

Duration: 00:14:11


55: 5 Exciting Social Media and Marketing Trends to Know in 2017

8/7/2017
More
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You're in luck! Noah Kagan - employee #30 at Facebook and #4 at Mint - shares the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with...

Duration: 00:16:09


54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them

7/31/2017
More
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years (what once was a telephone button is now a social media phenomenon.) No wonder people are curious! Hashtags have the potential to be a truly valuable in your overall social media strategy. In episode #54 of The Science of Social Media we explore everything you need to know about using...

Duration: 00:13:19


Our 5 Biggest Social Media Mistakes and What We Learned

7/24/2017
More
We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers! But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. In episode #53 of The Science of Social Media we explore the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!) About the Show: The Science of Social...

Duration: 00:12:50


6 Proven Instagram Marketing Tactics To Grow Followers Engagement

7/17/2017
More
It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. And for marketers, it's an especially interesting time. With Instagram launching new, brand-friendly features by the day, it seems like marketers and social media managers might be more excited than ever to get acquainted with Instagram for their business. I know we are at Buffer! Lately,...

Duration: 00:11:45


The 20-Minute Social Media (PRISM) Sales Playbook for Marketers

7/10/2017
More
Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this system will help yours, too. Join us for episode #51 of The Science of Social Media and learn...

Duration: 00:20:20

See More