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The Scott King Show

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United States

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English

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Episodes

Optimizing Content for SEO – Aaron Agius

11/16/2017
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Aaron Agius (@IAmAaronAgius) is one of the world s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content Marketing and Growth Hacking. His clients include Salesforce, IBM, Coca-Cola, Intel and scores of other leading brands. Aaron […] The post Optimizing Content for SEO – Aaron Agius appeared first on Scott King.

Duration: 00:19:35


Growth Marketing Risk – Laurent Bouty

11/9/2017
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Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and […] The post Growth Marketing Risk – Laurent Bouty appeared first on Scott King.

Duration: 00:30:29


Hyper Personalization – Brett St. Clair

11/2/2017
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Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping small and large companies through their digital transformation journey to Exponential Growth. In this episode, Brett talks about how hyper personalization can […] The post Hyper Personalization – Brett St. Clair appeared first on Scott King.

Duration: 00:24:29


How to Sell a Website – Jock Purtle

10/26/2017
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Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs […] The post How to Sell a Website – Jock Purtle appeared first on Scott King.

Duration: 00:29:01


The Blockchain – Miko Matsumura and Jason English

10/19/2017
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Miko Matsumura ( @mikojava ) and Jason English ( @bluefug ) are expert enterprise software marketers that both recently moved into marketing and evangelizing the Blockchain. Miko founded crypto exchange Evercoin, and is a Limited Partner with the Pantera Capital ICO Fund. Jason is VP of Protocol Marketing at Sweetbridge. Sweetbridge sponsors the development of […] The post The Blockchain – Miko Matsumura and Jason English appeared first on Scott King.

Duration: 00:31:14


Content Marketing & SEO – James Norquay

10/12/2017
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James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus […] The post Content Marketing & SEO – James Norquay appeared first on Scott King.

Duration: 00:36:54


How to Create Effective Infographics – Brian Wallace

10/5/2017
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Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and found that visually telling stories about complex ideas was what they were best at. A specialization […] The post How to Create Effective Infographics – Brian Wallace appeared first on Scott King.

Duration: 00:41:03


Social Selling for the CEO – Jon Ferrara

9/28/2017
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Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO at Nimble, a SaaS CRM software platform designed for social selling. This episode is full of educational nuggets from someone […] The post Social Selling for the CEO – Jon Ferrara appeared first on Scott King.

Duration: 00:41:50


Why Your Brain Filters Out Marketing – Brynn Winegard

9/21/2017
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Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Dr. Winegard explains how […] The post Why Your Brain Filters Out Marketing – Brynn Winegard appeared first on Scott King.

Duration: 00:38:31


Intent Based Buyers – Doug Llewellyn

9/14/2017
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Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company s three core business units, strategic planning, corporate development activities, and Purch s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed […] The post Intent Based Buyers – Doug Llewellyn appeared first on Scott King.

Duration: 00:23:12


Growth Marketing is Not a Hack – Eddie Yoon

9/7/2017
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Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is […] The post Growth Marketing is Not a Hack – Eddie Yoon appeared first on Scott King.

Duration: 00:41:19


How to Optimize Lead Acquisition – Shanik Patel

8/31/2017
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Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each […] The post How to Optimize Lead Acquisition – Shanik Patel appeared first on Scott King.

Duration: 00:34:07


Simplicity is the Ultimate Sophistication – Alan Siegel

8/24/2017
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Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, […] The post Simplicity is the Ultimate Sophistication – Alan Siegel appeared first on Scott King.

Duration: 00:51:05


How to Relaunch a Global Brand – Josh London

8/17/2017
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Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It s mission is to enable a global audience make the smartest technology purchase decisions through it s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh […] The post How to Relaunch a Global Brand – Josh London appeared first on Scott King.

Duration: 00:30:29


Digital Marketing is Dead – Tim Hughes

8/10/2017
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Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim s programs engage several departments at these companies and creates goals for each in order to change behavior for more effective habits using social media. […] The post Digital Marketing is Dead – Tim Hughes appeared first on Scott King.

Duration: 00:32:25


Podcast ROI – Tom Schwab

8/3/2017
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Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I ll have on in the future. Tom was gracious enough to come on this show and talk […] The post Podcast ROI – Tom Schwab appeared first on Scott King.

Duration: 00:28:06


The Biggest Marketing Challenge – Ryan Shelley

7/27/2017
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Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and […] The post The Biggest Marketing Challenge – Ryan Shelley appeared first on Scott King.

Duration: 00:33:27


LinkedIn CMO Network Q & A with Sean Sheppard

7/20/2017
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Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, Sean is focusing on […] The post LinkedIn CMO Network Q & A – Sean Sheppard appeared first on Scott King.

Duration: 00:39:30


The Trouble With CMOs – Kim Whitler

7/13/2017
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Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released The Trouble with CMOs in Harvard Business Review. The article summarizes years of analysis on CMOs job descriptions, educations and how expectations rarely align to their actual job responsibilities. In this episode, Kim and I discuss some of the data in her article and feedback she has […] The post The Trouble With CMOs – Kim Whitler appeared first on Scott King.

Duration: 00:37:32


Complexity is the CMOs Biggest Issue – Margaret Molloy

7/6/2017
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Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media. In this episode, Margaret and I talk about how branding has evolved from words and pictures to managing experiences. […] The post Complexity is the CMOs Biggest Issue – Margaret Molloy appeared first on Scott King.

Duration: 00:39:49

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