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The Scott King Show

Business & Economics Podcasts >

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Location:

United States

Language:

English

Contact:

2142335464


Episodes

Chatbots – Peter Lisoskie

1/18/2018
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Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time to […] The post Chatbots – Peter Lisoskie appeared first on Scott King.

Duration: 00:28:31


Contemporary Branding – Justin Foster and Emily Soccorsy

1/11/2018
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Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers […] The post Contemporary Branding – Justin Foster and Emily Soccorsy appeared first on Scott King.

Duration: 00:34:38


Limit Buzzwords – Theresa Lanowitz

1/4/2018
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Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books. Questions During Podcast How […] The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.

Duration: 00:36:05


Using Machine Learning to Mine Social Media Data – Lou Jordano

12/14/2017
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Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at […] The post Using Machine Learning to Mine Social Media Data – Lou Jordano appeared first on Scott King.

Duration: 00:33:19


The Search for Marketing Strategy – Adam Pierno

12/7/2017
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Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or […] The post The Search for Marketing Strategy – Adam Pierno appeared first on Scott King.

Duration: 00:41:38


How to Create Personalized Videos at Scale – Eric Porres

11/30/2017
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The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or […] The post How to Create Personalized Videos at Scale – Eric Porres appeared first on Scott King.

Duration: 00:35:48


How I Won Webinar of the Year

11/23/2017
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Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars […] The post How I Won Webinar of the Year appeared first on Scott King.

Duration: 00:24:17


Optimizing Content for SEO – Aaron Agius

11/16/2017
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Aaron Agius (@IAmAaronAgius) is one of the world s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content Marketing and Growth Hacking. His clients include Salesforce, IBM, Coca-Cola, Intel and scores of other leading brands. Aaron […] The post Optimizing Content for SEO – Aaron Agius appeared first on Scott King.

Duration: 00:19:35


Growth Marketing Risk – Laurent Bouty

11/9/2017
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Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and […] The post Growth Marketing Risk – Laurent Bouty appeared first on Scott King.

Duration: 00:30:29


Hyper Personalization – Brett St. Clair

11/2/2017
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Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping small and large companies through their digital transformation journey to Exponential Growth. In this episode, Brett talks about how hyper personalization can […] The post Hyper Personalization – Brett St. Clair appeared first on Scott King.

Duration: 00:24:29


How to Sell a Website – Jock Purtle

10/26/2017
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Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs […] The post How to Sell a Website – Jock Purtle appeared first on Scott King.

Duration: 00:29:01


The Blockchain – Miko Matsumura and Jason English

10/19/2017
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Miko Matsumura ( @mikojava ) and Jason English ( @bluefug ) are expert enterprise software marketers that both recently moved into marketing and evangelizing the Blockchain. Miko founded crypto exchange Evercoin, and is a Limited Partner with the Pantera Capital ICO Fund. Jason is VP of Protocol Marketing at Sweetbridge. Sweetbridge sponsors the development of […] The post The Blockchain – Miko Matsumura and Jason English appeared first on Scott King.

Duration: 00:31:14


Content Marketing & SEO – James Norquay

10/12/2017
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James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus […] The post Content Marketing & SEO – James Norquay appeared first on Scott King.

Duration: 00:36:54


How to Create Effective Infographics – Brian Wallace

10/5/2017
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Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and found that visually telling stories about complex ideas was what they were best at. A specialization […] The post How to Create Effective Infographics – Brian Wallace appeared first on Scott King.

Duration: 00:41:03


Social Selling for the CEO – Jon Ferrara

9/28/2017
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Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO at Nimble, a SaaS CRM software platform designed for social selling. This episode is full of educational nuggets from someone […] The post Social Selling for the CEO – Jon Ferrara appeared first on Scott King.

Duration: 00:41:50


Why Your Brain Filters Out Marketing – Brynn Winegard

9/21/2017
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Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Dr. Winegard explains how […] The post Why Your Brain Filters Out Marketing – Brynn Winegard appeared first on Scott King.

Duration: 00:38:31


Intent Based Buyers – Doug Llewellyn

9/14/2017
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Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company s three core business units, strategic planning, corporate development activities, and Purch s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed […] The post Intent Based Buyers – Doug Llewellyn appeared first on Scott King.

Duration: 00:23:12


Growth Marketing is Not a Hack – Eddie Yoon

9/7/2017
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Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is […] The post Growth Marketing is Not a Hack – Eddie Yoon appeared first on Scott King.

Duration: 00:41:19


How to Optimize Lead Acquisition – Shanik Patel

8/31/2017
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Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each […] The post How to Optimize Lead Acquisition – Shanik Patel appeared first on Scott King.

Duration: 00:34:07


Simplicity is the Ultimate Sophistication – Alan Siegel

8/24/2017
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Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, […] The post Simplicity is the Ultimate Sophistication – Alan Siegel appeared first on Scott King.

Duration: 00:51:05

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