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The Self Publishing Podcast

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Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.
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Location:

United States

Description:

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Language:

English


Episodes

SPP285 Just in Time Learning

10/18/2017
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There’s so much to learn about being an indie author. So what do you learn first? Just what you need. Just in time learning is a concept that new authors don’t implement soon enough. Traditional western education ideas run counter to this idea, but the guys explain how being more methodical about your author education […] The post SPP285 Just in Time Learning appeared first on Sterling & Stone.

Duration: 00:56:29


SPP284 How to Promote Yourself and Your Writing If You’re a Grumpy Git

10/11/2017
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Authors are naturals when it comes to promoting their books… unless they’re grumpy gits. Whether you’re a git, shy, or find the whole idea of a sales pitch to be just plain icky, telling people about your book can be a real challenge. In this episode, Johnny and Sean share with Dave their best tips […] The post SPP284 How to Promote Yourself and Your Writing If You’re a Grumpy Git appeared first on Sterling & Stone.

Duration: 00:53:27


SPP283 with Kelly Lytle of Findaway Voices

10/4/2017
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Kelly Lytle of Findaway Voices (http://www.findawayvoices.com/) joins us as we discuss a new platform for audiobook production and the future the audiobook market for indie authors. Kelly breaks down what Findaway Voices is and how it handles audiobook narration. He explains the difference between Findaway Voices and the other audiobook options available for indie authors. […] The post SPP283 with Kelly Lytle of Findaway Voices appeared first on Sterling & Stone.

Duration: 00:51:19


SPP282 Rerun of Why Indie Authors Should Attend Live Events (SPP #126)

9/27/2017
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In this Re-Run, Johnny, Sean, and Dave discuss the value of meeting each other in person and how that energy translates into better partnerships. Johnny talks about how attending the CopyBlogger and Author Marketing Live events has translated into business growth unintentionally. Sean nails down the difference between attending a live event with an agenda […] The post SPP282 Rerun of Why Indie Authors Should Attend Live Events (SPP #126) appeared first on Sterling & Stone.

Duration: 00:51:47


SPP281 Creating an Email List When You’re Just Starting Out

9/20/2017
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Here at Sterling and Stone, we have our own in-house email ninja: Christine Niles. She understands list building in a way that is accessible to both novice and seasons authors. In this episode, Christine explains how go from Zero-to-List in less than an hour. Christine explains the extent of her work at Sterling & Stone […] The post SPP281 Creating an Email List When You’re Just Starting Out appeared first on Sterling & Stone.

Duration: 00:57:51


SPP Bootcamp Bonus Episode

9/19/2017
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Curious about Bootcamp? Writing a bestselling book doesn’t have to be overwhelming. After publishing over 100 books across several genres, the bestselling authors at Sterling & Stone Story Studio have developed and efficient process for every book they write. This process was developed in collaboration with their community, so they want to give you a […] The post SPP Bootcamp Bonus Episode appeared first on Sterling & Stone.

Duration: 00:14:21


SPP280 Autoresponders for Fiction With Andre Chaperon

9/13/2017
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You’ve heard the sage advice: “if you want to make it as an indie author, you have to start a mailing list right now!” But where do you start? How do you keep your list engaged? How do I send the taboo “buy my book” email without feeling like a total sellout? Meet Andre Chaperon. […] The post SPP280 Autoresponders for Fiction With Andre Chaperon appeared first on Sterling & Stone.

Duration: 00:59:17


SPP279 A Beginning Writer Analyzes His Journey with Matthew Beers

9/6/2017
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We’ve spent a long time talking about our success, and we’ve talked about being strong marketers who also pump out great words. But what about the ‘arteests’ among us? Today’s guest, Matthew Beers is one of those who no longer looks as indie publishing as a last resort, but as an incredible opportunity. Matthew explains […] The post SPP279 A Beginning Writer Analyzes His Journey with Matthew Beers appeared first on Sterling & Stone.

Duration: 00:52:59


SPP278 Military Wife Katie Cross

8/30/2017
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Katie is an indie author who also happens to be a military wife. She’s married to a Green Beret. Very few people realize what being a military spouse means, and how it affects every facet of your life, including being an indie publisher. Aside from giving up her career as a pediatric nurse, she’s moved […] The post SPP278 Military Wife Katie Cross appeared first on Sterling & Stone.

Duration: 00:50:34


SPP277 Being Fiercely Indie with Hawk and Cleaver

8/23/2017
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Dave is especially excited about today’s show. Not only do we have two indie horror authors, they also both have British accents. Dan and Luke, aka Hawk and Cleaver, who are ahead of the curve in smaller publishing companies popping up and serving indies specifically. Hawk and Cleaver started out as 4 indie authors – […] The post SPP277 Being Fiercely Indie with Hawk and Cleaver appeared first on Sterling & Stone.

Duration: 00:53:13


SPP276 Using Amazon Ads with Brian Meeks

8/16/2017
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Brian is amazing with Amazon ads. He recently released Mastering Amazon Ads. In writing it, he experimented with all the ways a writer can use the ads. It can be mystifying, so Brian lays out the basics in today’s episode. Brian explains how he worked with a group of 50 beta readers and how the […] The post SPP276 Using Amazon Ads with Brian Meeks appeared first on Sterling & Stone.

Duration: 01:03:53


SPP275 How to Get Through a Difficult Story

8/9/2017
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When you’re trying to write better stories faster, eventually, you’re going to hit a difficult story. Maybe every story is difficult. Today, Johnny, Sean, and Dave discuss how they get through THEIR difficult stories, and how you can use their tactics to finish your novel. Is your writing a drudgery? Johnny talks about how he’s […] The post SPP275 How to Get Through a Difficult Story appeared first on Sterling & Stone.

Duration: 01:00:10


SPP274 Reader Psychographics with Michelle Spiva

8/2/2017
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Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing […] The post SPP274 Reader Psychographics with Michelle Spiva appeared first on Sterling & Stone.

Duration: 01:03:14


SPP273 Ask Us Anything – Worldbuilder Edition

7/26/2017
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For this episode, the guys are just returning from the Worldbuilder Summit and they’ve got some amazing insights to share. What is the Worldbuilder Summit? It’s too much to write in mere show notes, so listen to this episode if you want to be inspired – and surprised – by the magic of commercial world […] The post SPP273 Ask Us Anything – Worldbuilder Edition appeared first on Sterling & Stone.

Duration: 00:57:09


SPP272 How and When to End a Series with Rick Gualtieri

7/19/2017
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Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.) […] The post SPP272 How and When to End a Series with Rick Gualtieri appeared first on Sterling & Stone.

Duration: 00:58:58


SPP271 Ask Us Anything

7/12/2017
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Today is one of our favorite things to do: gather up a whole slew of audience questions and answer them! Our questions come from our email list, our Facebook page, YouTube, and also those who joined us live. If you’ve got a question you want answered, chances are someone else had a similar question! Is […] The post SPP271 Ask Us Anything appeared first on Sterling & Stone.

Duration: 00:56:51


SPP270 Delegation and Outsourcing

7/5/2017
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The community has been asking us about what we outsource and delegate to others. We’ve grown a lot over the past years, and it’s become more important for us to focus on what we do best. Today, the guys discuss what they outsource, as well as the thought process behind those choices. Johnny starts with […] The post SPP270 Delegation and Outsourcing appeared first on Sterling & Stone.

Duration: 01:01:15


SPP269 How to Brainstorm Ideas from Nothing

6/28/2017
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Our last live brainstorming show was a hit and a source of inspiration for writers who think they don’t have good idea. Due to popular demand, we’re doing another one of these with a slightly different angle. We asked our Facebook fans to give us ideas for characters, settings, and situations! Join Johnny, Sean, and […] The post SPP269 How to Brainstorm Ideas from Nothing appeared first on Sterling & Stone.

Duration: 00:58:52


SPP268 Nine Movie Moments Any Writer Can Learn From

6/21/2017
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**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […] The post SPP268 Nine Movie Moments Any Writer Can Learn From appeared first on Sterling & Stone.

Duration: 00:59:16


SPP267 Time Hacking with Jim Heskett

6/14/2017
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Jim Heskett is a mystery noir author (why also enjoys snark), and he’s got a crazy life. And a toddler. Today, Dave and the guys talk to Jim about how he manages to hack his time and release book after book. That’s what it takes to make it as an indie author, so supercharge your […] The post SPP267 Time Hacking with Jim Heskett appeared first on Sterling & Stone.

Duration: 00:53:49

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