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The Self Publishing Podcast

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Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.
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Location:

United States

Description:

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Language:

English


Episodes

SSP003 What We Learned Publishing Over 100 Books

2/21/2018
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After writing millions of words in the trenches of the self-publishing landscape, Johnny, Sean, and Dave have emerged with many lessons learned from publishing more than one hundred titles. In this episode the guys share their biggest takeaways, including: Why there are always exceptions to the rules. Why you need to “know your why.” How […] The post SSP003 What We Learned Publishing Over 100 Books appeared first on Sterling & Stone.

Duration:00:50:51

SSP002 Where Story Is Going

2/14/2018
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In a fast-paced, ever-changing media environment, it’s important for artists to understand the role of story in our lives and businesses, and how story will shape our future. In this episode, Johnny Sean, and Dave discuss: Sean’s experience watching the new P. T. Anderson movie, and what keeps drawing him back to watch his movies. […] The post SSP002 Where Story Is Going appeared first on Sterling & Stone.

Duration:00:44:49

SSP001 Why Story Matters

2/7/2018
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Welcome to the Story Studio Podcast with Sterling & Stone! After retiring the Self Publishing Podcast, Johnny, Sean, and Dave are back for chapter two. In this inaugural episode, the guys explain: What Sterling and Stone is and the company’s history together. Why the Self Publishing Podcast needed to end. Why story is so important […] The post SSP001 Why Story Matters appeared first on Sterling & Stone.

Duration:00:38:11

SPP299 Year in Review

1/24/2018
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2017 has been a whirlwind year for the Sterling and Stone team. In addition to this year’s prep work, they’ve spent the past four years building the systems and assets needed in order to prepare for 2018’s plans. In this episode, Johnny, Sean, and Dave discuss what they’ve learned in 2017 and how they’ve become […] The post SPP299 Year in Review appeared first on Sterling & Stone.

Duration:00:56:37

SPP298 The Pivot Show

1/17/2018
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The Self Publishing Podcast is evolving. For some time now, Johnny, Sean, and Dave have felt restricted by the bounds of the promise of the podcast’s name and focus. They’re doing so many cool things with story in 2018, and if they don’t share these new and interesting ventures with you, they’d be cheating you […] The post SPP298 The Pivot Show appeared first on Sterling & Stone.

Duration:00:44:27

SPP297 with Caimh McDonnell 1st Year Writer & Comedy

1/10/2018
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As Dave has said many times before, writing comedy is hard. But what if you want to write a comedy novel or script? And how can you add humor to a story that’s lacking that element? Have no fear, Caimh is here (which isn’t pronounced phonetically). Join the guys and Caimh McDonnell as they disassemble […] The post SPP297 with Caimh McDonnell 1st Year Writer & Comedy appeared first on Sterling & Stone.

Duration:00:57:43

SPP296 Midlevel Author Strategies and Tactics

1/3/2018
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Many authors find themselves in a situation that feels like treading water: they’re not full time, but they’re not completely failing at publishing. How do you deal with this situation? Do you speed up and push harder, or do you hang back and allow your colleagues to pass you in the left lane? Johnny and […] The post SPP296 Midlevel Author Strategies and Tactics appeared first on Sterling & Stone.

Duration:00:54:29

SPP295 Best of SPP 2017

12/27/2017
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For episode 295, we wanted to revisit several key moments that were transformative for our listeners and for Sterling and Stone. The full-time author life has a unique set of challenges that many jobs don’t have. One of the biggest is learning how to structure your day-to-day work life. In episode #245, Christine Niles helped […] The post SPP295 Best of SPP 2017 appeared first on Sterling & Stone.

Duration:01:12:51

SPP294 View from a small press with Jason Pinter

12/20/2017
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Jason Pinter has worked with traditional publishing, small press and self-publishing. His sage experience has given him the tools he needs to navigate the treacherous waters of publishing. In this episode, Johnny, Sean, and Dave lear from Jason’s experience as the owner of a small publishing company. What are the costs and benefits of writing […] The post SPP294 View from a small press with Jason Pinter appeared first on Sterling & Stone.

Duration:00:57:27

SPP293 How to Meet Reader Expectations

12/13/2017
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Your book cover, your title, your product description, the first few pages, and even your back catalogue all contribute to a promise you’ve made with your reader. It’s an unspoken contract—a bond of trust. Unfortunately, it’s easy to forget that your reader has these expectations, and losing sight of them can be career kryptonite. In […] The post SPP293 How to Meet Reader Expectations appeared first on Sterling & Stone.

Duration:00:55:59

SPP292 with Mark Lefebvre Life After Kobo

12/6/2017
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After many years at Kobo Writing Life helping authors learn to be better entrepreneurs, Mark Lefebvre has stepped down from his position to start a new chapter of his career. Johnny, Sean, and Dave talk to their favorite former Kobo representative about his career, what’s next for him, and what he sees on the horizon […] The post SPP292 with Mark Lefebvre Life After Kobo appeared first on Sterling & Stone.

Duration:01:00:27

SPP291 What is Stories To Go

11/29/2017
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Are you new to fiction and want to start your career with a bang? Wouldn’t it be awesome to shortcut the process of learning how to write a viable story and build a marketing plan? Are you looking for mentors with several million words under their belts to guide you? Having all of this is […] The post SPP291 What is Stories To Go appeared first on Sterling & Stone.

Duration:00:59:45

SPP290 Sustainability and Health

11/22/2017
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When was the last time you used the words “healthy” and “writer” in the same breath? The conversation around the working writer rarely includes how not to keep from gaining thirty pounds in your first year writing. In this episode, Johnny, Sean, and Dave discuss better habits for the working writer that will help you […] The post SPP290 Sustainability and Health appeared first on Sterling & Stone.

Duration:00:54:39

SPP289 Ads for Authors with Mark Dawson

11/15/2017
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Mark Dawson continues to take the self-publishing world by storm. Between his instructional books, courses, and his own Self-Publishing Formula Podcast, he’s carrying the experimental torch into an uncertain world of marketing and advertising. Today, the guys talk to him about how authors can use Facebook and Amazon’s platforms to take your advertising and to […] The post SPP289 Ads for Authors with Mark Dawson appeared first on Sterling & Stone.

Duration:00:58:21

SPP288 Michael Anderle on Engineering Success

11/8/2017
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Michael Anderle is an indie publishing powerhouse. Not only did he build an author career in six months, but he broke rank, and shaped a story universe and help groups that allow authors to work together to move their career to the next level. The guys pick his brain for his best tips on how […] The post SPP288 Michael Anderle on Engineering Success appeared first on Sterling & Stone.

Duration:00:53:33

SPP287 Level Up From Wherever You Are

11/1/2017
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Leveling up as an authorpreneur often means finding the right people to learn from and collaborate with. The guys talk about different ways to advance your author career and how to decide what’s the best way to do it right now, no matter where you are. Dave and Sean discuss the value of attending learning […] The post SPP287 Level Up From Wherever You Are appeared first on Sterling & Stone.

Duration:01:01:09

SPP286 with Grant Faulkner of NaNoWriMo

10/25/2017
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NaNoWriMo (https://nanowrimo.org/) is celebrating eighteen years of helping writers put words on the page and getting a novel-length first draft ready in just one month. Grant Faulkner of NaNoWriMo talks to Johnny, Sean, and Dave about how you can use NaNo’s challenge and community to build a healthy writing habit. Grant shares the story of […] The post SPP286 with Grant Faulkner of NaNoWriMo appeared first on Sterling & Stone.

Duration:00:57:03

SPP285 Just in Time Learning

10/18/2017
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There’s so much to learn about being an indie author. So what do you learn first? Just what you need. Just in time learning is a concept that new authors don’t implement soon enough. Traditional western education ideas run counter to this idea, but the guys explain how being more methodical about your author education […] The post SPP285 Just in Time Learning appeared first on Sterling & Stone.

Duration:00:56:29

SPP284 How to Promote Yourself and Your Writing If You’re a Grumpy Git

10/11/2017
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Authors are naturals when it comes to promoting their books… unless they’re grumpy gits. Whether you’re a git, shy, or find the whole idea of a sales pitch to be just plain icky, telling people about your book can be a real challenge. In this episode, Johnny and Sean share with Dave their best tips […] The post SPP284 How to Promote Yourself and Your Writing If You’re a Grumpy Git appeared first on Sterling & Stone.

Duration:00:53:27

SPP283 with Kelly Lytle of Findaway Voices

10/4/2017
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Kelly Lytle of Findaway Voices (http://www.findawayvoices.com/) joins us as we discuss a new platform for audiobook production and the future the audiobook market for indie authors. Kelly breaks down what Findaway Voices is and how it handles audiobook narration. He explains the difference between Findaway Voices and the other audiobook options available for indie authors. […] The post SPP283 with Kelly Lytle of Findaway Voices appeared first on Sterling & Stone.

Duration:00:51:19

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