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The Social Marketing Academy

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Episodes

Facebook Advertising: Building the Perfect Market for Retargeting

9/21/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising. In particular, Facebook Retargeting. Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW! Not to be missed!

Duration: 00:16:00


Social Media Advertising: The Grease for Your Social Media Wheel

9/19/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success. He shares his top five reasons for diving into social media advertising as well as revealing some insider tips and tactics that he has successfully implemented for his clients at The Go! Agency.

Duration: 00:22:36


Where Are Your Visuals? Why You Need People to See Your Company's Story

9/12/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind. Stay tuned to the end where he shares a great insider tip to getting started with visuals quickly without any design experience.

Duration: 00:15:06


Key Performance Indicators: The Missing Secret to Your Company's Success?

9/5/2017
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On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators. He shares lots of reasons why you need to identify these as well as tips to track your success more effectively!

Duration: 00:22:17


Paid Content on Social Media: Should you pay to boost your content?

4/21/2017
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Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter. Music provided by Podington Bear under a CC license.

Duration: 00:32:49


Creating Facebook Audiences

4/14/2017
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In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us how to come up with an audience for a number of products.

Duration: 00:28:09


Are Facebook Ads Effective?

4/7/2017
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Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.

Duration: 00:24:04


5 Tips To Boost Your Social Media Advertising

2/8/2017
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When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It’s not as easy as writing a post and clicking “post.” Analytics, budgeting, demographics, and targeting are heavily involved. Check out these helpful tips as you begin your journey through social media advertising on today's show! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration: 00:16:50


5 Facebook Changes That Will Rock 2017

2/8/2017
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Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social media marketers to stay on their toes. Learn more in this latest episode! The Social Marketing...

Duration: 00:15:54


What LinkedIn’s New Engagement Insights Means For Marketing

2/8/2017
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LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration: 00:15:24


Your Small Business Needs Facebook Social Media Marketing

2/6/2017
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If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a critical step. Often, a Facebook business page will be the first listing your customers land on after a Google search. Ensure all of your digital information is correct. This includes the website, contact...

Duration: 00:15:40


Are You Guilty Of These Big Blogging Blunders?

2/3/2017
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If you’re about to jump into the blogging world for the first time, you need to realize that this just like social media, there are some rules to consider. Many bloggers fail because those who manage them make critical errors. Here are the biggest blogging blunders you should avoid - revealed on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing...

Duration: 00:16:35


5 Steps To Becoming A Twitter Marketing Master

1/30/2017
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With more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness trending topics and craft compelling content for your company. Here are some of the most efficient steps to becoming a Twitter pro, on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better...

Duration: 00:16:34


The 3 Common Social Media Rookie Mistakes

1/27/2017
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Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, you might find yourself making the following mistakes - all revealed in today's show! The Social Marketing Academy is an educational...

Duration: 00:17:30


A Crash Course In Social Media Copywriting

1/23/2017
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There’s one BIG difference between normal copywriting and social media copywriting. With social media, you write a lot. And by a lot, I mean our copywriters have to crank out tens of thousands of words a week for our clients. And guess what? They STILL have to be creative and original. Quantity AND quality are absolutely essential. With that in mind, you might ask which strategies work the best for social media users? The following categories are proven ways to raise engagement - find out...

Duration: 00:15:58


Social Media: New First Impressions For Businesses

1/17/2017
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Ah, the pre-social media days...when someone's first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn't know what a place of business looked like until you pulled up to it? You even might have had to try out a company on faith alone! Well, social media has changed all that. Find out more by listening to this episode! Also, if you...

Duration: 00:13:14


5 Social Media Marketing Situations To Avoid In 2017

1/3/2017
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2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the following pitfalls and shine bright! 1.Politics. The Presidental Inauguration is on January 20th and will be talked about absolutely everywhere. Except for your page…right? As a...

Duration: 00:14:32


Facebook Reactions - Does it Mean Anything for Your Business Page?

2/29/2016
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Facebook has presented yet another way of showing your sentiment: Facebook Reactions! While this was met with a mixed reaction, listen to today's show as host Christopher Tompkins shares his thoughts on what businesses need to be aware of when it comes to Facebook Reactions. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration: 00:13:19


Social Media Shopping - Getting Instant Results via Your Profiles

2/29/2016
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Do you have a range of products that you are featuring on social media...but just aren't moving? Here is what you need to know about social media shopping! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like...

Duration: 00:14:21


Facebook Ads - Surprise! Now Coming to Messenger

2/29/2016
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If you are trying to reach your market via their mobile devices, then Facebook has something just for you up their sleeves. Listen in today to learn about the bold move that Facebook is currently making that will make a difference in how you advertise to your target market. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration: 00:14:43

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