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The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)-logo

The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)

Business & Economics Podcasts >

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.
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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.






Episode 63: How to Set Up A YouTube Channel for Your Business or Brand (the Tech Smart Boss Way)

YouTube is a massive source of traffic that you may be missing out on if you don't have a properly constructed YouTube channel. In this episode, I go over the key things you need to focus on to make sure you are properly represented on YouTube and getting valuable organic search traffic from the world's #2 largest search engine.


Episode 62: 3 Key Tips Every Entrepreneur Should Follow to Focus on Their Personal Health

The one thing we always tend to sacrifice as entrepreneurs is our personal health. We put so much into the business, we see exercise and eating healthy as a luxury. I've learned that nothing can be farther from the truth, and making sure you focus on your health as the business owner, reaps a lot of benefits for your business. In this episode, I go over three important areas of focus for the entrepreneur, and also how you can bring a focus of personal health to your team....


Episode 61: My Top 12 Cyber Security Tips for the Tech Smart Boss

With all the hacks and security holes we hear about almost weekly, the honest truth is you're never 100% secure if you're on a device connected to a network. But that doesn't mean you shouldn't do everything you can to protect yourself from the busters and knuckleheads who want to cause you damage. In this episode, I share 12 things you need to be doing at a minimum, especially if you are a remote workforce and spend a lot of time working from outside a traditional office....


Episode 60: How To Determine The Key Performance Indicators That Become The Levers of Your Business

In Episode 59, I talked about when and how to start using Business Intelligence software in your business. In this episode, I go deeper into the concept of leading indicators and give you a process for determining the key performance indicators that you can use to drive your business.


Episode 59: How To Know When Your Business Is Ready For Business Intelligence Software

As the founder and CEO if 5000fish, I spend most of my time selling Yurbi, a dashboard and reporting solution. Far too often, I find small and large businesses looking to buy BI software before they are ready. In this episode, I'm going to break down how to know when you're ready for BI software and then give you a process to follow to get the most from it when you are ready.


Episode 58: How To Build Customer Personas That Allows Your Business To Strike The Right Message

We may sound like a broken record, but the key to success is to deliver the right message, at the right time, to the right person. In this episode, we cover the concept of Customer Personas and what they are, how to build them, and how to use them. A solid set of Customer Personas can get your entire team on the same page with the message and the approach of how to work with your ideal customers (and allow you to quickly avoid the wrong ones).


Episode 57: The Key SEO Things You Need To Do In 2018 To Stay At The Top of Google Search Results

Leveraging content marketing strategies is extremely important to a Tech Smart Boss. The best return on investment you can find in your marketing efforts are the leads you get from organic search engine traffic, which basically means Google search engine traffic. But Google is always changing their algorithms and how they decide who gets the top search engine rankings and you want to be as close to the top as possible. In this episode, I discuss the important SEO factors you need to know...


Episode 56: The 11 Traits You Need to Adopt to Be A Successful Bootstrapped and Lean Operations Biz

For the past 19 years, I've been on #TeamBootstrap when it comes to running a business, but I haven't always been as lean as I should have been on the operations side. Having experience being bootstrapped and non-lean versus bootstrapped and lean, I think the combination of a bootstrap mentality and the focus to run a very lean operation is key to succeeding in business these days. In this episode, I cover 11 traits or characteristics you should try to adopt to make this entrepreneurial...


Episode 55: My 6 Step Process for Planning For the New Year (As A Lean and Bootstrapped Business)

As a small business one thing that commonly gets left out is planning. We're too busy running from one fire to another, or simply getting things done to try to plan events. It's true that you have to be flexible as a bootstrapped or lean operations run company, but you can't be so reactive that you never take the time to have a plan. In this episode, I go over the 6 steps I use and this is specifically to help you prepare for 2018 but you'll see this is a process that you'll repeat often...


Episode 54: How To Make Slack the Hub of Communication for Your Tech Smart Business

I've talked about Slack a lot in past podcasts but I've never gone into detail why I use it, how I use it, and how it's transformed my business. And believe it or not, I was initially a huge naysayer to using Slack. In this episode, I go into how I recommend you set up Slack for your business and how I leverage it as the hub of communication for my business.


Episode 52: What I've Learned After One Year Of Tech Smart Boss (And How I'm Applying It To My Biz)

Episode 52 represents one year of Tech Smart Boss. My motivation for starting Tech Smart Boss was a combination of passion and for experimenting and learning new techniques that I can apply to my primary focus, my business intelligence software, Yurbi. In this episode, I take a look back at all the things I've done the past year, what I've learned from it, and how I plan to apply it to Yurbi (or ways that I already have). Hopefully, it will generate some takeaways for your business as...


Episode 51: What to Look for in Webinar Software and Why You Should Be Running Webinars in Your Biz

In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers. One way to deliver that value is in the form of education, teaching them about topics in your industry and about your products and services. One of the best ways to do that is via online webinars but it can be tricky to pick the right webinar software with so many options out there. In this episode, I cover why you should be doing...


Episode 50: Recap Show! (A Podcast Table of Contents for the Last 24 Episodes)

Can you believe how fast time flies? We are up to episode 50!!!! I thought it was a good time to take a look back since our last recap show in Episode 25 and see what topics areas we have covered since then and give you a breakdown of what episodes to listen to in what order (or which ones you may have missed). In this episode, I do a recap of the past 24 episodes by category, so if you’re new to the show or if you missed a few, you can follow the proper sequence to hear me talk about...


Episode 49: 9 Key Features You Need in Live Website Chat Software (And How To Best Benefit From It)

These days chat tools are a dime a dozen. But surprisingly a lot of businesses still don't support chat on their website. In this episode, I give you a lot of chat tools to consider and the 5 must haves and 4 nice to haves to help with your selection. But more importantly, I discuss how having a customer-focused business means you must have chat on your website, but it doesn't mean you have to have a team of live agents 24/7 to handle incoming requests. Learn how website chat can benefit...


Episode 48: How to Scale and Automate Your Business (Without Losing the Human Touch)

A large part of being a Tech Smart Boss is being able to use technology to scale and grow your business in ways that have been limited to only big businesses in the past. But we don't want to emulate everything that big businesses do because we all get those impersonal and wrongly delivered messages that come from their automation tools. In this episode, I talk about how you can scale and automate your business but keep the personal touch so that the right messages are going to the right...


Episode 47: How to Leverage Lead and Customer Data Enrichment to Improve Your SmallBiz Marketing

In a couple of the past episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in your segmentation. In this episode, I'm going to discuss the different levels of data enrichment and list multiple options for you to take a look at that range from free to expensive....


Episode 46: Lifetime Software Deals: The Benefits and Dangers for a Tech Smart Boss

I've talked about some of the lifetime software deals that I've purchased in the past but I've never given you the details on what lifetime software deals are all about. In this episode, I let you know what they are, where you can find them, why vendors might do them, and how sometimes they can be a blessing or a buyer beware situation.


Episode 45: The Intersection of Business and Brand with Social and Political Speech

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I think a Tech Smart Boss should do or at the very least contingency plan for. Warning up front, we don't talk a lot about technology in this episode but you're also not going to hear...


Episode 44: Top 3 Ways You Can Implement SSL On Your Website (And Prevent Google Penalties)

Starting Oct 2017, Google is going to start warning website visitors when websites are not secure. If you don't have your website protected by SSL, you will start to lose conversion, brand credibility, and traffic. In this episode, I cover the 3 top ways to set up SSL on your website and the pros and cons of each. Two methods are free, so there's no reason why you shouldn't do it today.


Episode 43: How to Pre-Market and Build an Email List Before You Even Have A Product

Everyone knows that build it and they will come doesn't really work in today's noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it's the most viable way to success. In this episode, I go over some of the things you can do to grow your following and find your niche, before you even have a product or service ready to...


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