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The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)-logo

The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)

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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.
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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.






Episode 54: How To Make Slack the Hub of Communication for Your Tech Smart Business

I've talked about Slack a lot in past podcasts but I've never gone into detail why I use it, how I use it, and how it's transformed my business. And believe it or not, I was initially a huge naysayer to using Slack. In this episode, I go into how I recommend you set up Slack for your business and how I leverage it as the hub of communication for my business.

Duration: 00:49:31

Episode 53: The Tech Stack You Need to Recruit and Hire Your Team's Next Superstar

As a small business owner and entrepreneur, we wear a lot of hats in our business. One that I don't like wearing as much as the others is the role of hiring people. Thankfully, after 18 years, I've done it enough to nail down a process that works and a set of technology apps that make the task easier and the end result (a great new member of my team) more repeatable. In this episode, I go over my process and the tech stack that I use and hopefully you'll get some ideas on how to improve...

Duration: 00:37:54

Episode 52: What I've Learned After One Year Of Tech Smart Boss (And How I'm Applying It To My Biz)

Episode 52 represents one year of Tech Smart Boss. My motivation for starting Tech Smart Boss was a combination of passion and for experimenting and learning new techniques that I can apply to my primary focus, my business intelligence software, Yurbi. In this episode, I take a look back at all the things I've done the past year, what I've learned from it, and how I plan to apply it to Yurbi (or ways that I already have). Hopefully, it will generate some takeaways for your business as...

Duration: 00:44:12

Episode 51: What to Look for in Webinar Software and Why You Should Be Running Webinars in Your Biz

In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers. One way to deliver that value is in the form of education, teaching them about topics in your industry and about your products and services. One of the best ways to do that is via online webinars but it can be tricky to pick the right webinar software with so many options out there. In this episode, I cover why you should be doing...

Duration: 00:45:55

Episode 50: Recap Show! (A Podcast Table of Contents for the Last 24 Episodes)

Can you believe how fast time flies? We are up to episode 50!!!! I thought it was a good time to take a look back since our last recap show in Episode 25 and see what topics areas we have covered since then and give you a breakdown of what episodes to listen to in what order (or which ones you may have missed). In this episode, I do a recap of the past 24 episodes by category, so if you’re new to the show or if you missed a few, you can follow the proper sequence to hear me talk about...

Duration: 00:35:54

Episode 49: 9 Key Features You Need in Live Website Chat Software (And How To Best Benefit From It)

These days chat tools are a dime a dozen. But surprisingly a lot of businesses still don't support chat on their website. In this episode, I give you a lot of chat tools to consider and the 5 must haves and 4 nice to haves to help with your selection. But more importantly, I discuss how having a customer-focused business means you must have chat on your website, but it doesn't mean you have to have a team of live agents 24/7 to handle incoming requests. Learn how website chat can benefit...

Duration: 00:50:51

Episode 48: How to Scale and Automate Your Business (Without Losing the Human Touch)

A large part of being a Tech Smart Boss is being able to use technology to scale and grow your business in ways that have been limited to only big businesses in the past. But we don't want to emulate everything that big businesses do because we all get those impersonal and wrongly delivered messages that come from their automation tools. In this episode, I talk about how you can scale and automate your business but keep the personal touch so that the right messages are going to the right...

Duration: 00:41:01

Episode 47: How to Leverage Lead and Customer Data Enrichment to Improve Your SmallBiz Marketing

In a couple of the past episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in your segmentation. In this episode, I'm going to discuss the different levels of data enrichment and list multiple options for you to take a look at that range from free to expensive....

Duration: 00:33:56

Episode 46: Lifetime Software Deals: The Benefits and Dangers for a Tech Smart Boss

I've talked about some of the lifetime software deals that I've purchased in the past but I've never given you the details on what lifetime software deals are all about. In this episode, I let you know what they are, where you can find them, why vendors might do them, and how sometimes they can be a blessing or a buyer beware situation.

Duration: 00:44:31

Episode 45: The Intersection of Business and Brand with Social and Political Speech

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I think a Tech Smart Boss should do or at the very least contingency plan for. Warning up front, we don't talk a lot about technology in this episode but you're also not going to hear...

Duration: 00:29:26

Episode 44: Top 3 Ways You Can Implement SSL On Your Website (And Prevent Google Penalties)

Starting Oct 2017, Google is going to start warning website visitors when websites are not secure. If you don't have your website protected by SSL, you will start to lose conversion, brand credibility, and traffic. In this episode, I cover the 3 top ways to set up SSL on your website and the pros and cons of each. Two methods are free, so there's no reason why you shouldn't do it today.

Duration: 00:38:11

Episode 43: How to Pre-Market and Build an Email List Before You Even Have A Product

Everyone knows that build it and they will come doesn't really work in today's noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it's the most viable way to success. In this episode, I go over some of the things you can do to grow your following and find your niche, before you even have a product or service ready to...

Duration: 00:35:14

Episode 42: 4 Step Process for Delegating Time Consuming Tasks (Like a Tech Smart Boss)

How many times have you said, "I wish I could get this task off my plate but it's easier to do it than teach someone else how to do it?" If you routinely say that, then this podcast is for you. I cover my 4 step process for getting those time consuming, but very important, tasks off your plate and into the hands of someone affordable who can perform it with high quality and precision.

Duration: 00:37:20

Episode 41: How To Buy Software For Your Business (The Tech Smart Boss Way)

Most businesses stay in old, outdated business software way too long. It gets comfortable, it gets too hard to replace, and in many cases, you just don't spend the time to research what may work better for your business. In this episode, I go into detail on how to evaluation, research, and buy business software and it doesn't include going on your social networks and asking others "What's the best X?"

Duration: 00:49:40

Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business

All I do is talk about the benefits and how you can grow your business better and faster using modern technology. Well in this episode I'm going to flip the script and talk about the negatives and dangers you could face by relying on cloud and SaaS technology in your business.

Duration: 00:52:42

Episode 39: How to Get Started With Retargeting (The Tech Smart Boss Way)

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and most importantly how to do it the Tech Smart Boss way.

Duration: 00:46:45

Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not. In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business.

Duration: 00:40:55

Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used. I also talk about how much everything cost me and you'll be amazed at how you can also put together a digital product on a budget. I put the main 8 steps of my course building process in a download that you can get below.

Duration: 00:44:35

Episode 36: 9 Key Pieces of Tech You Need To Have a Lead Generating Website

In episode 35 we talked about the key things you needed on your website, in this episode we're going to talk about the technology that can help you create and manage it affordably and like a Tech Smart Boss. We cover 9 key pieces of technology you need to create a lead generating website for your business.

Duration: 00:44:13

Episode 35: 10 Key Things You Need On Your Website to Generate Leads

Why do you have a website? We say it's to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on your website to meet those 3 goals and to develop a lead generating website for your business.

Duration: 00:47:30

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