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The Voice

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The podcast of IABC Ottawa.

The podcast of IABC Ottawa.
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Location:

United States

Description:

The podcast of IABC Ottawa.

Language:

English


Episodes

The Voice Episode 111: A fireside chat with Novelist Terry Fallis

8/9/2017
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Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy. Along with Joseph Thornley, he founded Thornley Fallis in 1995. Since 2006, Terry has juggled his life as a writer and as a communications...

Duration: 00:15:29


The Voice Episode 110: Live from MARCOM Canada 2017

7/11/2017
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Host Sherrilynne Starkie visited MARCOM 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional development opportunities to our members and our community. Sherrilynne attended a full-day workshop: Connecting with the Changing Canadian...

Duration: 00:31:58


The Voice Episode 109: From Communications Director to Executive Director – What It Takes

6/14/2017
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Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the federal government. Jody’s first surprise move (a surprise to many, that is) was to quit government for the...

Duration: 00:27:37


The Voice Episode 108: Goal setting and collaboration within a team

5/24/2017
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IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards. The Voice’s host Sherrilynne Starkie was on hand and to capture the session. Join the conversation! Connect with Sherrilynne Starkie...

Duration: 00:26:40


The Voice Episode 107: Canada's 150: Driving Communications Excellence

4/28/2017
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IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more. If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications...

Duration: 00:24:45


The Voice Episode 106: Differentiating between IABC’s vision and mission in the Lone Star State

3/31/2017
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Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute! Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations’ mission, vision, purpose and values statements. And, Sherrilynne catches up with Sara Taylor, regional chair of IABC Canada East, and Jennifer Wah, IABC Fellow and chair of IABC Canada West, to discuss the roles of regional boards and the volunteers that are the lifeblood of IABC. Join the conversation! Connect with...

Duration: 00:14:09


The Voice Episode 105: Algonquin College Communications Dynamic Duo

3/22/2017
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If Algonquin College is a small city, Cheryl Jensen is the Mayor. Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment. At a recent IABC Ottawa senior communicators event, Sherrilynne led a round table discussion where Cheryl and Scott answered questions about the hot topics of CEOs on Twitter, the online presence of...

Duration: 00:19:31


The Voice Episode 104: Hacking Health (and Communications)

3/6/2017
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Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, attracting communications support is particularly difficult. Two Hacking Health members share with host Tina Barton their remarkable progress...

Duration: 00:32:33


The Voice Episode 103: Internal Communication Management Success with Intact Insurance

11/28/2016
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ONTRACK LIVE is a unique video presentation created by Intact Insurance to share with its employees its third-quarter financial results and priorities in its five geographic regions. Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal communication management. Kim Basaraba and Jim Jackson share with Sherrilynne Starkie their filming strategy, comedic breaks to staff inclusion and...

Duration: 00:20:42


The Voice Episode 102: How to Build an Award-Winning Communications Plan

10/12/2016
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Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training. Caroline Kealey shares with Sherrilynne Starkie on how to build an award-winning communications plan, from the beginning to the end...

Duration: 00:24:35


The Voice Episode 101: The Art of Podcasting: Lessons from the CBC

9/28/2016
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An episode on podcasting - how meta, we know! The popularity of podcasts is on the rise - in Canada and around the world. People love them for their intimate nature, the convenience of listening to a good story - any time, any place. But podcasting isn't for everyone, and nobody knows this better than Neil Morrison, founding producer of CBC Radio's The Current. Over the course of fifteen years in radio, Neil led several high-profile CBC Radio programs including, The House, As It Happens...

The Voice Episode 100: Crisis Communications with Ottawa Police Service

7/6/2016
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On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau Centre? As these very questions and numerous other claims flooded the Internet, Ottawa Police Service (OPS) had already undertaken a number of...

Duration: 00:14:02


The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future

6/13/2016
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Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada (SSHRC) was a seasoned and successful communicator with many achievements under her belt. Then she decided to change her career’s strategic orientation. Along the way she learned many lessons and had numerous insights. As a result of her experiences, she contends that a career in communications offers the knowledge and skills for the jobs of the future. Recently Ottawa IABC...

Duration: 00:24:29


The Voice Episode 98: Gamification for Social Good with United Way

5/31/2016
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With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were - on mobile devices, on the move, or looking for fun – with an experience that delivered value to them...

Duration: 00:24:02


The Voice Episode 97: Responding to a Crisis with Refugee 613

4/6/2016
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When the body of three-year-old Alan Kurdi washed up on a beach in September 2015, it sent the world into uproar about the tragic plight of Syrian refugees. Shortly afterwards, Canadians – and their newly elected government – responded by opening up their communities to accept 25,000 Syrian refugees. This presented both an opportunity for Canadians to lend support and a challenge for authorities in settling thousands of large and vulnerable families, many of whom didn’t speak English or...

Duration: 00:39:13


The Voice Episode 96: Social Selling with Air Canada

3/8/2016
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Social selling leverages social media channels as a mechanism to know your existing customers better and to develop relationships with potential customers so you understand their needs and can offer more targeted solutions to support their business goals. While similar to a social media strategy, a social selling strategy focuses less on brand marketing (one-to-many) and more on relationship building (one-to-one). The philosophy is that doing right for the buyer will translate into...

Duration: 00:23:55


The Voice Episode 95: Simplifying Green with Bill Stewart from terra20

2/24/2016
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In this episode of The Voice, our host Gabriela Warrior Renaud chats with Bill Stewart, president and co-founder of terra20. They discuss terra20's vision for simplifying the sourcing of sustainable products. In their two stores in Ottawa, they have over 500 brands covering 18 different product departments. Since 2006, Bill, Steve and the terra20 team have been collecting data from their customers, or guests, to continue to build a concept that works. Bill chats about how terra20 started...

Duration: 00:20:15


The Voice Episode 94: Shopify — Strategies for Breakout Success

12/15/2015
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In this episode of The Voice, host Tina Barton is joined by Shopify's Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager. Many companies pursue the hi-tech dream, but few see the success that Shopify has. Only a decade ago, the company was a modest e-commerce platform run by three guys selling snowboarding equipment. The company is now a major commerce player that serves more than 175,000 businesses in about 150 countries, employs over 800 people, and...

Duration: 00:35:32


The Voice Episode 93: Growing Ottawa's Art Gallery with Alexandra Badzak

11/25/2015
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In this episode of The Voice, our host Gabriela Warrior Renaud chats with Alexandra Badzak, Director and Chief Executive Officer of the Ottawa Art Gallery. They discuss the Gallery’s Capital Campaign to build a new gallery and explore the profile building campaign that Alexandra led when she first became the Gallery’s CEO. Alexandra gives us a clear idea of the OAG’s goals to support, foster and promote the art that is produced in the city. They explore what makes Ottawa a unique place to...

Duration: 00:24:02


The Voice Episode 92: The Canadian Medical Association “Demands A Plan” From the Federal Government

11/10/2015
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A federal election can be a prime time to raise an organization’s agenda with Canadians and put it on the radar of the future governing party, but there’s also the risk of your message getting lost amongst all the other competing voices. Learn how the Canadian Medical Association mobilized grassroots support from families and seniors that ultimately resulted in 28,000 Canadians “demanding” that the incoming government develop a national seniors’ strategy, in a digital campaign that even...

Duration: 00:31:19

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