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The www.Marketing-Mentor.com Podcast

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United States

Language:

English


Episodes

#325: Michael e. Stern on How to Handle Demanding Clients

8/16/2017
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In interview #11 of the popular series of chats between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:22:27


#324: Alan Seiden - From Awkward Techie to Tech “Celebrity”

8/2/2017
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In this episode, Ilise Benun, of Marketing-Mentor.com, talks with an old friend, Alan Seiden of The Seiden Group, about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He’s even garnered a bit of celebrity status in his focused niche. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:26:06


#323: Michael Solomon on Price as a Shorthand for Value

7/19/2017
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In the second conversation with author and marketing professor, Michael Solomon, of www.reachyourconsumers.com, he explains to Ilise Benun, of Marketing-Mentor.com, how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:27:19


#322: 3 Simple Steps to Price Your Creative Projects

7/12/2017
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Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It’s an excellent refresher for any self employed creative. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 01:05:34


#321: Gigi Rosenberg on Making a Living from Your Art

6/21/2017
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Ilise Benun, of Marketing-Mentor.com, interviews author and artist coach, Gigi Rosenberg about how to balance the desire to make art with the need to make a living and how to tell who’s a competitor and who’s a potential collaborator. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:22:30


#320: Bryn Mooth on Self-Confidence and Self-Employment

6/7/2017
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It’s already 6 years since Bryn Mooth left her cozy full-time job as Editor of HOW Magazine to strike out on her own as a freelance food and wellness writer. I caught up with her at HOW Design Live and had a chance to hear how she has used what she learned to build a 2 career doing what she is passionate about. See more at Writes4food.com and brynmooth.com. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:25:34


#319: Experienced Newbie #4 – Entering the Brand New Cannabis Market

5/24/2017
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On the 1-year anniversary of her new branding firm for the brand new cannabis industry, Jenn Culpepper of Brand Joint, shares how they got their first client and which marketing tools are most effective as she grows her new business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration: 00:26:43


#318: Experienced Newbie #3 – Building Your Email List

5/10/2017
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Here’s the second interview with Lisa Mullis of the new firm, Paraphrase Communications, sharing details about how she is re-building her online presence and email list (almost) from scratch. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor

Duration: 00:17:01


#317: Michael Solomon on Making it Easier to Toot Your Own Horn

4/26/2017
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In the next episode sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews author and marketing professor, Michael Solomon, of www.reachyourconsumers.com about how to be objective and authentic in your own self promotion. Plus, you can support our sponsor by starting your own 5-photo trial account now at Twenty20.com/mmpodcast

Duration: 00:27:42


#316: New Standard Freelance Contract Tool via Freelancers Union & AND.CO

4/12/2017
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Ilise Benun, of Marketing-Mentor.com, chats with Caitlin Pearce of Freelancers Union (join for free if you aren’t already a member) about the new, free and easy-to-use contract building tool they developed in partnership with And.co to help the self employed protect themselves from non-paying clients. (This episode is sponsored by Twenty20.com – get photos that don’t suck by starting your own 5-photo trial account now at Twenty20.com/mmpodcast)

Duration: 00:23:44


#315: Wendy Merrill on Overcoming Fear of Self Promotion

3/29/2017
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In the next in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at Twenty20.com/mmpodcast

Duration: 00:29:32


#314: Answers to Your Burning Questions for the “Ideal Client”

3/16/2017
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In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps to Your Ideal Clients” webinar and is just a taste of the Get Better Clients Bootcamp, taking place in Chicago on May 2, 2017. Details here.

Duration: 00:34:15


#313: Robert McGuire On Getting Started with Subcontracting

3/8/2017
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In the first in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free “freelancer agreement” template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast

Duration: 00:29:06


#312: “Experienced Newbie” #2 - From Project Manager to Photographer

2/23/2017
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When JC Candanedo of greypistachio.com heard Part 1 of this new series, he responded immediately and wanted to share his experience of changing careers in his 40’s, competing with photographers half his age and developing confidence by bringing his experience from the first career to bear. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor.

Duration: 00:24:37


#311: Danny Iny on How to Grow and Scale a Business

2/8/2017
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Ilise Benun chats with Danny Iny, author of Teach and Grow Rich, & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn’t) spend time building an online course and which courses do well (and which don’t). If you like what you hear, sign up for Quick Tips from Marketing Mentor.

Duration: 00:29:18


#310: “Experienced Newbie” Series #1 - Your Online Presence

1/25/2017
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Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa’s companion posts too.

Duration: 00:24:50


#309: Creatives - We Need Your Voice by January 31st - Listen Now!

1/17/2017
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The Graphic Artists Guild needs the help of all creative professionals, creators and copyright holders. Make your voice heard by taking the survey to help keep copyright laws strong for you. Let the Library of Congress know that we need a Register who understands the value of copyright, recognizes the need for the Office to be modernized, and has the support of the creative community. Learn more: https://graphicartistsguild.org/news/we-need-your-voice-on-the-next-register-of-copyrights

Duration: 00:17:28


#308: Jeff Sauer on Becoming a Data-Driven Creative

1/7/2017
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Ilise Benun chats with Jeff Sauer of Jeffalytics, the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as “data-driven” creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalytics.com/ilise-benun-podcast/

Duration: 00:29:18


#307: Ilise Benun on How to Reach Out to Your Ideal Clients

12/14/2016
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Here’s another excerpt from Ilise Benun’s new marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. It’s called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When You Really Want the Project. You’ll learn exactly what to say when reaching out to get the attention of your carefully selected prospects, which may feel like stalking but isn’t! Details about the 2017 Marketing Blueprint here:...

Duration: 00:30:08


#306: Ilise Benun on How to Connect the Dots of Your Marketing

12/7/2016
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If you’re doing some marketing but still struggling with feast or famine because your ideal clients aren’t knocking on your door, it could be that you’re not connecting the dots of your marketing -- yet. That means you have the right mindset and use the right tools in a way that supports your positioning message and speaks to the right people -- loud and clear -- at the right time! In this special podcast, Ilise Benun reads aloud from her latest, The Marketing Blueprint, and shows you how...

Duration: 00:20:33

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