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Tourism Upgrade

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Location:

Australia

Description:

Unpacking marketing trends & tips from travel, tourism and marketing leaders and sharing them with you, tourism business owners and marketing managers. If you want to stay ahead in tourism marketing, tune into Tourism Upgrade with your host HollyG.

Language:

English

Contact:

0432274846


Episodes

Evolving business to a new target audience chatting with Club Med

8/17/2017
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Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, Holly G. and today we welcome Maddie Clow, General Manager for Australia and New Zealand for Club Med, and Marine Blanchet, Australia and New Zealand Marketing Manager at Club Med. Today we’ll be chatting about pivoting your […] The post Evolving business to a new target audience chatting with Club Med appeared first on Holly G.

Duration: 00:37:58


Tourism Upgrade LIVE – China tourism marketing

5/29/2017
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China tourism marketing – What works in Chinese social media, PR and trade marketing right now. Click on the player above ⬆️ ▶️ Episode 82 of Tourism Upgrade is LIVE from our Tourism Upgrade LIVE Sydney event held at The Dolphin Hotel in Surry Hills and we talk China tourism marketing. We had around 80 people attend […] The post Tourism Upgrade LIVE – China tourism marketing appeared first on Holly G.

Duration: 00:31:57


Style guide for your tourism business

5/25/2017
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What is a style guide and why you need one for your tourism business In episode 81 we are chatting with Haydn Boschetti, Design Director at Swish Designs and we talk about brand, branding and why your tourism business should have a style guide. You can connect with Haynd here. What is a style […] The post Style guide for your tourism business appeared first on Holly G.

Duration: 00:19:01


Tourism accreditation to build trust and stand out

5/10/2017
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Tourism accreditation to build trust, stand out and grow your business In episode 80 we are chatting with Sheridan Ferrier, NSW Program Manager for ATAP which is the Australian Tourism Accreditation Program about how through tourism accreditation, tourism businesses can build trust, stand out and grow bookings to their business. SHOW NOTES HollyG: Welcome […] The post Tourism accreditation to build trust and stand out appeared first on Holly G.

Duration: 00:19:23


Influencer marketing should be called relationship marketing

5/9/2017
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Influencer marketing should be called relationship marketing, here’s why. In episode 79 of Tourism Upgrade I speak with Debbie Mundell, Head of Content at HYLAND, a Sydney based communications agency, about all the dramas that have been going on of late with Instagram – with fake accounts and fake followers – and cut through to […] The post Influencer marketing should be called relationship marketing appeared first on Holly G.

Duration: 00:22:36


Lets talk governance for tourism – episode 78

2/1/2017
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Governance for Tourism Boards and Destinations Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome Airbnb expert and host and governance and strategy consultant, Jodie Willmer. We’ll be having a discussion on governance for tourism destinations and specifically talking about some […] The post Lets talk governance for tourism – episode 78 appeared first on Holly G.

Duration: 00:23:21


Designing a social media strategy for tourism – episode 77

1/25/2017
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Designing a social media strategy for tourism Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a […] The post Designing a social media strategy for tourism – episode 77 appeared first on Holly G.

Duration: 00:34:22


Tips for creating awesome media famils – episode 76

1/18/2017
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Creating awesome media famils Tips for making media famils awesome. Welcome to episode 76 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G., and today we will be discussing tips for creating and running awesome media famils, and I have with me Emma Castle. Emma works for […] The post Tips for creating awesome media famils – episode 76 appeared first on Holly G.

Duration: 00:31:50


Tips for your 2017 China marketing plan- episode 75

12/29/2016
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2017 China tourism marketing A huge thanks and welcome back to George Cao, Co-founder and CEO of Dragon Trail Interactive based in Beijing, China. Dragon Trail Interactive is a travel focused digital marketing agency helping clients reach and engage with affluent Chinese consumers online. In this episode, George runs us through where the opportunities are for 2017 China […] The post Tips for your 2017 China marketing plan- episode 75 appeared first on Holly G.

Duration: 00:27:22


Three helpful tools to manage your social media – episode 74

12/21/2016
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Three tools to help you grow and manage social media. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I’m going to share with you three tools that I use that help manage social media. Also in this episode I am going to […] The post Three helpful tools to manage your social media – episode 74 appeared first on Holly G.

Duration: 00:13:41


How to create customer personas for your tourism brand – episode 73

12/15/2016
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How to create customer personas for your tourism brand. Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome back to the podcast, Bronwyn White from MyTravelResearch.com, and we’ll be chatting about how to create customer personas for your destination. What is […] The post How to create customer personas for your tourism brand – episode 73 appeared first on Holly G.

Duration: 00:21:20


Plans and ideas for 2017 tourism marketing

12/7/2016
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2017 Tourism Marketing In this episode we discuss some of the tourism marketing activities and highlights from 2016 and look towards 2017 planning with Isaac Mizrachi Director of Tourism for the destination of Tel Aviv. 2017 Tourism Marketing. Please PLAY above to listen! HollyG: Welcome to episode 72 of Tourism Upgrade, the podcast unpacking marketing […] The post Plans and ideas for 2017 tourism marketing appeared first on Holly G.

Duration: 00:31:20


Airbnb Opportunities for Tourism Destinations

12/3/2016
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Airbnb Opportunities for Tourism Destinations In this episode, episode 71, I enjoy a fantastic chat with Airbnb host and expert Jodie Willmer about opportunities and lessons for tourism destinations regarding Airbnb’s latest move into Trips. Jodie has a tonne of experience in strategy and governance for destinations and not for profits so is the perfect […] The post Airbnb Opportunities for Tourism Destinations appeared first on Holly G.

Duration: 00:08:49


Toilets and Tourism

11/22/2016
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Toilets and Tourism – Episode 70 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Bronwyn White from MyTravelResearch.com and we will we chatting about Toilets and Tourism. WARNING: this post contains lots of puns! But wee’d love to hear your’s. […] The post Toilets and Tourism appeared first on Holly G.

Duration: 00:06:09


Conducting a social media audit for your tourism business – Episode 69

11/2/2016
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Conducting a social media audit Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG, and today we welcome Amanda Kendle, who is a podcaster at the Thoughtful Travel Podcast, blogger at Not a Ballerina, as well as being a social media consultant. Today, we will […] The post Conducting a social media audit for your tourism business – Episode 69 appeared first on Holly G.

Duration: 00:25:15


Food Tourism to attract visitors to your destination – episode 68

10/27/2016
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What is Food Tourism? Culinary tourism or food tourism represents when visitors have a food experience while they’re travelling. It’s about building the destination brand based on its food experiences and offering food based experiences for people to enjoy while in the destination. This could be signature restaurants, winery tours, cheese trails, craft beer experiences, apple […] The post Food Tourism to attract visitors to your destination – episode 68 appeared first on Holly G.

Duration: 00:30:04


Consumer First Marketing Strategy

10/19/2016
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What is Consumer-First Marketing? Consumer first marketing is the heart and soul, and should be at the heart of every great marketing strategy. It’s about understanding who your consumer is, who is it that you are entering into a relationship with, and understanding who that person is, what motivates them and every touch point, every piece […] The post Consumer First Marketing Strategy appeared first on Holly G.

Duration: 00:26:25


Using Pinterest to Drive Traffic to Your Tourism Website

10/6/2016
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Pinterest to Drive Traffic to Your Tourism Website We welcome Louise Cottrell from Travel Pinners to chat with us in episode 66 of Tourism Upgrade and we will we discuss how to use Pinterest to drive traffic to your tourism website. Please see the show notes below. There is more detail in the audio recording and we urge […] The post Using Pinterest to Drive Traffic to Your Tourism Website appeared first on Holly G.

Duration: 00:22:53


Instameets, are they really worth it for tourism destinations?

9/29/2016
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Instameets for Tourism We welcome Digital Marketer Jared Mendham to chat with us in episode 65 of Tourism Upgrade and we will we chatting about Instameets, are they really worth it for tourism destinations? Please see the show notes below. There is more detail in the audio recording and we urge you to press […] The post Instameets, are they really worth it for tourism destinations? appeared first on Holly G.

Duration: 00:25:26


If you only had a $1000 marketing budget, what would you spend it on? Part 1 (Episode #64)

9/21/2016
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If you only had a $1000 marketing budget, what would you spend it on? Part 1. I ask all my guests this question, if you only had a $1000 marketing budget, what would you spend it on and in this episode, six of our awesome tourism marketers share their thoughts. Welcome to Tourism Upgrade the […] The post If you only had a $1000 marketing budget, what would you spend it on? Part 1 (Episode #64) appeared first on Holly G.

Duration: 00:03:20

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