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Transform Recruitment Marketing

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Location:

United States

Genres:

Podcasts

Twitter:

@smashfly

Language:

English


Episodes

Episode #10: Interview with Elyse Mayer (SmashFly) on Lead Nurturing for Recruiting

4/19/2017
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This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly. The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead...

Duration: 00:41:39


INTERVIEW #3: Shaunda Zilich on Employment Branding

3/31/2017
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This episode Chris Brablc speaks with Shaunda Zilich (@shaunda), Global Employment Branding Leader at GE. The conversation covered: Shaunda and her background with performance motorcycles (2:00), getting into social media recruiting at GE (5:10), building employment brand with little to no budget (7:25), not getting distracted by the shiny new technology (11:29), repurposing content that marketing creates(12:38), the value of showing how you can help marketing (14:40), helping employees...

Duration: 00:47:47


WEBINAR: Myth-busting Personalization in the Candidate Experience

3/30/2017
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This is a recording from a webinar we did on Myth-busting Personalization in the Candidate Experience. Shelby Burghardt of Thomson Reuters and Chris Brablc of SmashFly examine the trend of personalization, and how you can begin personalizing your organization's candidate experience today.

Duration: 01:00:37


WEBINAR: Myth-busting Personalization in the Candidate Experience

3/30/2017
More
This is a recording from our webinar on Myth-busting Personalization in the Candidate Experience. Shelby Burghardt of Thomson Reuters and Chris Brablc of SmashFly examine the trend of personalization, and how you can begin personalizing your organization's candidate experience today.

Duration: 01:00:37


INTERVIEW #2: Martin Burns (HireClix) on Recruiting Technology

3/28/2017
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This episode Chris Brablc speaks with industry expert Martin Burns with HireClix. The conversation covered: Martin growing up and his degree in poetry (2:30), how he got into recruiting (3:54), his experience in agency recruiting (4:45), corporate recruiting at ZoomInfo (6:50), using guerrilla marketing tactics to recruit (8:00), my story about Martin from a friend (9:00), his experience in working for a large global organization (11:30), lessons learned from his agency perspective...

Duration: 00:51:36


WEBINAR: 9 Steps to Building a Referral Program that Lands Happy Hires

3/22/2017
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This episode is a webinar we co-produced with Glassdoor, "9 Steps to Building a Referral Program that Lands Happy Hires." With the tightening labor conditions in 2017, having a strategic plan for attracting and retaining top talent is essential. Many recruitment marketing tactics go into getting your fair share of candidates, and having a top-notch referral program is one of them. Converting your strongest employees into brand advocates can help attract more quality talent, increase...

Duration: 00:57:36


Episode 1: Debbie Tuel on Personalization

3/15/2017
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Chris Brablc brings in SmashFly Product Expert Debbie Tuel to discuss personalization and it's place in delivering better experiences for candidates. We discuss Debbie's journey to TA Tech industry (1:40), the evolution of talent acquisition (5:05), the importance of agility to business success (7:30), personalization the buzzword (10:15), the pitfalls of personalization (11:50), Debbie's journey to SmashFly (14:17), best places to start with personalization (17:26), starting small by...

Duration: 00:37:47