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Turning Points

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Surviving Through the Perfect Storm [Episode 6]

Learn how innovative fitness center Refine Method managed to switch locations in the midst of a hurricane. Plus, find out about smart tech tools for small businesses, and how to get your business’s name on the map.

Duration: 00:24:03

How to Get Ready for Growth [Episode 5]

Find out how Luke’s Lobster grew from one storefront to more than 20 locations worldwide in just eight years, and discover what it takes to manage rapid growth in a smart way. Plus, learn about handling financial complexity and the value of networking with other small business owners.

Duration: 00:22:55

Knowing When You Need to Move [Episode 4]

Learn how Annie’s Blue Ribbon General Store, a country-style shop in a big city, took the plunge and switched to a location more than double its original size. Plus, find out what it takes to strike a healthy work-life balance, and the benefits of being a part of the Shop Small movement.

Duration: 00:20:49

Work Your Way Up in a Downturn [Episode 3]

Discover what it takes to not only survive, but thrive, through an economic downturn, just like Sam Brocato Salon managed to do after opening at the low point of the most recent recession. Plus, learn how to keep staff happy and engaged, and how to increase customer loyalty.

Duration: 00:23:03

Winning Over Your Critics [Episode 2]

Find out how Robin’s Candy, the “candy store with a conscience,” turned negative media attention into a positive story. Plus, learn valuable insights about evaluating suppliers to cut costs and staying on top of credit card transaction fees.

Duration: 00:16:41

How to Cope with a Customer Surge [Episode 1]

Discover why The Bronx Beer Hall, the bar that’s on a mission to change the perception of the Bronx, attracted a huge crowd on opening day, and how the owners dealt with an overwhelming number of customers. We’ll also explore advice for building word-of-mouth, the value of staying connected with your customer base, and using signage to raise brand awareness.

Duration: 00:18:58