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Unthinkable

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Location:

United States

Twitter:

@jayacunzo

Language:

English

Contact:

2038043527


Episodes

Introducing Unthinkable Media

2/12/2018
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A welcome note to all those new to the Unthinkable Media website (launching later this week!) and community, and an explanation of why I'm starting this company in the first place. Email me anytime at jay@unthinkablemedia.com Or say hi on Twitter @jayacunzo or Instagram @jacunzo Thanks for your support!

Duration:00:10:04

"All But Certain" - A Weirdly Difficult Obstacle

2/9/2018
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What do you think of All But Certain episodes? Link to poll: https://www.tallyspace.com/5a7dc084ac855 Number to text: (505) 208-0620 - Text 1 if you DISLIKE it - Text 2 if you're INDIFFERENT - Text 3 if you LIKE it. Episode 3 of my tell-all on building my company, Unthinkable Media. Each episode follows a similar structure: I'll lay out a struggle or challenge or question I'm facing, then weigh a bunch of options -- all of which could possibly work. By the end, I'll pick one I feel...

Duration:00:16:22

"All But Certain" - 2 New Shows, 1 Big Uh-Oh

1/22/2018
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Episode 2 of my tell-all on building my company, Unthinkable Media. Each episode follows a similar structure: I'll lay out a struggle or challenge or question I'm facing, then weigh a bunch of options -- all of which could possibly work. By the end, I'll pick one I feel good about, and let you know how it goes later. I'm confident about a lot of possibilities, but certain, I am not. Sounds like a great time to try! As always, feedback to: jay@unthinkablemedia.com @jayacunzo on...

Duration:00:19:02

"All But Certain" - You Tell Me

1/12/2018
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Episode 1 of my new tell-all on building my company, Unthinkable Media. Each episode follows a similar structure: I'll lay out a struggle or challenge or question I'm facing, then weigh a bunch of options -- all of which could possibly work. By the end, I'll pick one I feel good about, and let you know how it goes later. I'm confident about a lot of possibilities, but certain, I am not. Sounds like a great time to try! TEXT YOUR FEEDBACK TO (502) 219-3873 Text 1 if you LIKE All But...

Duration:00:18:11

Introducing "All But Certain"

1/4/2018
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Introducing a new audio log of stuff I'm working on, when I have all kinds of ideas ... and I'm certain about none of them. I'll be making decisions and reasoning them out with you, and building EVERYTHING I'm working on in public: my show, my book, and something brand new I'm excited to share. Please, please, please send feedback now and in the future to jay@unthinkablemedia.com or tweet @jayacunzo Thanks, as always, for listening and supporting my work!

Duration:00:09:40

Twas the Night Before Launching [Happy Holidays!]

12/21/2017
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A final treat and sign-off until next season. Thank you SO. FREAKING. MUCH. for supporting for my work, from speaking to podcasting and beyond! So much in store for 2018, and I'm grateful to you for your time, feedback, and love. If you haven't yet, be sure to subscribe to get my regular Monday emails: bit.ly/joinunthinkable

Duration:00:03:54

Break The Wheel

12/17/2017
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In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our careers. Finally, at long last, we blame one dastardly demon for our nasty habit of always taking the easy way out, the accepted route forward. Finally, we enter the battle within, and things get hairy. Luckily, Tim Urban from Wait But Why is...

Duration:00:42:28

Gravy

12/10/2017
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How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. SUBSCRIBE TO THE NEWSLETTER http://bit.ly/joinunthinkable LINKS TO KNOW The Alchemist brewery

Duration:00:30:41

A Monumental Shift

12/3/2017
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Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of the world's top brands, Steve gets to crash through one barrier after another. And as he excitedly does so, his weapon of choice isn't massive budget, a bestselling book, or a big "personal brand." No, instead, Steve calmly walks to the board...

Duration:00:36:15

Take a Breath (If You Dare)

11/26/2017
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Suzy Batiz had sworn off starting companies. NEVER AGAIN, she thought. But one sniff and one conversation later, she was obsessed. Her curiosity took over, and a decade later, she's built a 300-million-dollar empire. And all of it started by trying to solve a problem none of us care to even think about, let alone build a career around. It's Unthinkable. LINKS TO KNOW: Viral video link Company website

Duration:00:32:52

The Pike And The Minnow

11/19/2017
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Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That's exactly what Clair Byrd, Clark Valberg, and the team behind Design Disruptors did. They took a massive project in scope and found a way to make each step seem safer than the last. They built a refreshing, eye-opening project without ever changing their team's goals. They did everything we aspire to do in our work in a way that...

Duration:00:39:55

Dumb Ways To Die

11/12/2017
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Looking for the video link? Scroll down! For now, a blurb on the episode: Unsurprisingly, one of the catchiest songs ever created topped the iTunes charts. It beat epic songs by Rhianna and Drake, and narrowly missed topping Adele and even Gangnam Style. Away from the charts, this song sparked a global movement -- merchandise and microsites, mobile games and parodies galore. One song and one video, going crazy viral, and snowballing into something much larger than itself. And while none...

Duration:00:38:59

The Man Bun

11/5/2017
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Scott Stratten looks every part a blacksmith. He's mastered a rare craft in our digital world today, but make no mistake -- he's a master craftsman. And while he may not work with any type of metal, he still forges his work with red hot fire. It’s Unthinkable. LINKS TO KNOW: Scott on Twitter: http://twitter.com/unmarketing Scott's website: http://unmarketing.com Scott's podcast: http://www.unmarketing.com/category/podcast/

Duration:00:30:58

Sound Comes First

8/31/2017
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If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive...

Duration:00:33:27

First-Principle Insights [Season Finale]

7/30/2017
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We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway,...

Duration:00:17:39

7: Your Unfair Advantage

7/23/2017
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What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it? Intuition. Your unfair advantage....

Duration:00:21:17

6: Aspirational Anchors

7/16/2017
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The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice. Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability...

Duration:00:31:02

5: Making the Leap - Part 2

7/9/2017
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We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too -- and that's great news if you want to do meaningful work. SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm FEEDBACK & FOLLOWS: jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo

Duration:00:21:58

Making the Leap - Part 1

6/25/2017
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Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment SUBSCRIBE TO MONDAY'S EMAIL:...

Duration:00:25:02

Week Off Mailbag Special!

6/11/2017
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Technically supposed to be taking a week off but ... I won't tell if you don't! Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to jay@unthinkable.fm -- we might use them in a future show! Subscribe to the Monday AM newsletter at unthinkable.fm

Duration:00:28:13

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