WHLQ Radio has listenership from five surrounding counties (Brunswick, Dinwiddie Greensville, Lunenburg, and Mecklenburg including areas in and beyond the city of Roanoke Rapids, NC) and around the world on the World Wide Web. Audience listeners age range from 25 to 80+. Women are the dominant group of listeners in this market. Radio trends show that a higher rate (65% higher) of women listen to Christian radio more than any other radio formats.
WHLQ-Hot Joy Radio 105.5 FM format is Contemporary Gospel and Talk 24 hours a day 7 days a week.