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Wait What Really Ok

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Wait What Really Ok is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.

Wait What Really Ok is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.
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Location:

WA

Description:

Wait What Really Ok is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.

Language:

English


Episodes

This book is not a best seller and it does not want to be one.

1/22/2018
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This book is not a best seller and it does not want to be one. Wait What Really OK Podcast Episode 83 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks about his new book titled this book is not a best seller and it does not want to be one. For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message. When looking...

Duration: 00:26:12


How do you brand a magazine to work both online and in print?

1/15/2018
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How do you brand a magazine to work both online and in print? Wait What Really OK Podcast Episode 82 hosted by Branding Strategist and Keynote Speaker Loren Weisman shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine. The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should...

Duration: 00:20:54


Keeping track of content. Recycling and reusing for results.

1/8/2018
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Keeping track of content. Recycling and reusing for results. Wait What Really OK Podcast Episode 81 hosted by Branding Strategist and Keynote Speaker Loren Weisman discusses the concepts of tracing and indexing your content for the present and the future. Creating and posting content to align with your brand as it compounds your message is great, but when you are tracking and indexing your content, you can stay on top of the trends and hot spots to be able to repurpose, recycle and reuse...

Duration: 00:20:08


Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

12/18/2017
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Wait What Really OK Podcast 80th Episode and Podcast Content Audit. Wait What Really OK Podcast Episode 80 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400...

Duration: 00:31:52


Canva makes branding easier for your online content and posts.

12/11/2017
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Canva makes branding easier for your online content and posts. Wait What Really OK Podcast Episode 79 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks Canva and his design story that has applied to his brand. Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more. From Instagram posts to...

Duration: 00:27:02


How do you create a brand foundation? Knowem.com is an early step.

12/4/2017
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How do you create a brand foundation? Knowem.com is an early step. Wait What Really OK Podcast Episode 78 hosted by Branding Strategist and Keynote Speaker Loren Weisman discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in...

Duration: 00:27:19


How do you promote spirituality with honorable engagement?

11/27/2017
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How do you promote spirituality with honorable engagement? Wait What Really OK Podcast Episode 77 hosted by Branding Strategist and Keynote Speaker Loren Weisman discusses the idea of branding with honor and engagement for churches, synagogues and other religions. From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place. Redundant invitations...

Duration: 00:20:15


Where is your donation going and how much is going to charity?

11/20/2017
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Where is your donation going and how much is going to charity? Wait What Really OK Podcast Episode 76 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is. Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often...

Duration: 00:16:59


How do you brand your bar or restaurant everyday cost effectively?

11/13/2017
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How do you brand your bar or restaurant everyday cost effectively? Wait What Really OK Podcast Episode 75 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day. Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include...

Duration: 00:26:31


How do you navigate the music industry when you are going blind?

11/6/2017
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How do you navigate the music industry when you are going blind? Wait What Really OK Podcast Episode 74 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind. How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an...

Duration: 00:30:17


Time management for your branding and marketing to do lists

10/30/2017
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Time management for your branding and marketing to-do lists. Wait What Really OK Podcast Episode 73 hosted by Branding Strategist and Keynote Speaker Loren Weisman talks organization and making little amounts of time for the big projects over time. Between the mixture of those that make out that working a certain number of hours means they are being effective to those that feel they need hours straight to work on a project instead of working on it in small segments and bits of time, time...

Duration: 00:22:21


Why failure is an option and why are we so afraid of failure?

10/23/2017
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Why failure is an option and why are we so afraid of failure? Wait What Really OK Podcast Episode 72 hosted by Branding Strategist and Keynote Speaker Loren Weisman digs in to the taboo of failure and the positive aspects of it. In this day of nothing but positives and this idea that failure is not an option, in many ways that makes no sense. We are overloaded with motivation that delivers no information. Failure is only seen as a negative that we can’t accept. But what about the failures...

Duration: 00:21:31


Why would you hire a branding strategist to help you with a book?

10/16/2017
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Why would you hire a branding strategist to help you with a book? Wait What Really OK Podcast Episode 71 hosted by Branding Strategist, Speaker, and Author Loren Weisman, discusses the extra piece to bring to the creation of your book while you are writing it. In the writing phase of books, all to often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the...

Duration: 00:22:56


What is Brand Strategy Discovery? A core element that many miss.

10/9/2017
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What is Brand Strategy Discovery? A core element that many miss. Wait What Really OK Podcast Episode 70 hosted by Brand Precision Marketing Strategist and Counselor Loren Weisman, goes in on the idea of the discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can...

Duration: 00:16:01


Does your online content need room service and housekeeping?

10/2/2017
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Does your online content need room service and housekeeping? Wait What Really OK Podcast Episode 69 hosted by Brand Precision Marketing Strategist and Counselor, talks about items you might want to update, delete and fix online. Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures...

Duration: 00:20:45


What is the worst podcast ever? Well, this is my worst episode ever.

9/25/2017
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What is the worst podcast ever? Well, this is my worst episode ever. Wait What Really OK Podcast Episode 68 hosted by Brand Precision Marketing Strategist and Counselor, Loren Weisman delivers a gabbing dumpster fire of an episode. On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have. It is not about perfect, and this episode is far from...

Duration: 00:19:17


What is inner peace outer abundance and who is Kim Ha Campbell

9/11/2017
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What is Inner Peace Outer Abundance and who is Kim Ha Campbell? Wait What Really OK Podcast Episode 67 hosted by Brand Precision Marketing Strategist and Counselor, Loren Weisman talks about Kim Ha Campbell and her new book, Inner Peace Outer Abundance. Loren talks about meeting Kim Ha Campbell, working with her and his personal experience with learning Inner Peace Outer Abundance. While in the process of a rebrand for Kim and the completion of her final version of Inner Peace Outer...

Duration: 00:22:17


How do you make a crowdfunding campaign succeed?

6/12/2017
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How do you make a crowd funding campaign succeed for your vision? Wait What Really OK Podcast Episode 62 hosted by Brand Precision Marketing Strategist and Counselor, Loren Weisman talks about crowd funding and the considerations to keep in place when starting a campaign. Setting up an effective crowdfunding campaign takes planning with a focus on the perception and marketing of that campaign. All too often people jump the gun, do not prepare and forget to strategize the plan. How do you...

Duration: 00:24:01


What does a brand strategist do to create media endurance?

6/5/2017
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What does a brand strategist do to create media endurance? Wait What Really OK Podcast Episode 56 hosted by Brand Precision Marketing Strategist and Counselor, Loren Weisman dials in to the ideas around creating a stronger media endurance for brands. A great deal of brands lift off or are launched before they are ready. And while those brands can get a boost upon launch, they tend to not go that high and quickly crash in to obscurity. In building the brand, going deeper in to the product...

Duration: 00:24:44


What is the difference between intention and perception online?

5/29/2017
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What is the difference between intention and perception online? Wait What Really OK Podcast Episode 59 hosted by Brand Precision Marketing Strategist and Counselor, Loren Weisman discusses the yin and yang of intention and perception. While some have all the best intentions, the perception surrounding the delivery and presentation can come off completely different than intended. When you think about what you are saying and how it could be misread and misinterpreted, you can align your...

Duration: 00:23:01

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