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Each week Chuck or Cindy interviews leaders in the agrimarketing world and talk with them about what they're doing that's new and different.




ZimmCast 558 - Communicating with NAWG

This week's ZimmCast continues my series visiting with farm organization Directors of Communications. At the Farm Progress Show I sat down with Caitlin Eannello, National Association of Wheat Growers, to talk about her career choice and what the challenges of the job are. Caitlin does not have a farm background but does have a passion to help farmers and a love of food! Prior to joining NAWG she worked with BIO, the Biotech Innovation Organization, and that set her up for the transition...

Duration: 00:18:34

ZimmCast 557 - Methane Concept Tractor from New Holland

Tractors running on alternative fuels are not new. But what is new is a concept tractor from New Holland that is powered with methane or CNG. To learn more I visited with Carlo Lambro, New Holland Brand President. We not only talked about the new machine but other products the company is bringing to the market. “The new concept tractor powered by methane or CNG is the latest development in New Holland’s pursuit of sustainable and efficient technology through innovation,” said Carlo...

Duration: 00:10:29

ZimmCast 556 - Abe Hughes, Trimble

I thoroughly enjoyed working with Abe Hughes when he worked for New Holland and now he has just been appointed to worldwide general manager for Trimble’s Agriculture Division within the Resources and Utilities segment. So congratulations Abe! Abe has only been on the job a little while but I bothered him for a phone interview for this week's ZimmCast. “I see Trimble’s innovation in precision agriculture, global presence, Vantage distribution network and OEM customers as key assets in...

Duration: 00:11:32

ZimmCast 555 - Legendary Buffalo Chip

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday. For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of...

Duration: 00:06:20

ZimmCast 554 - New Presidents of AAEA and LPC

During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings. In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic...

Duration: 00:11:40

ZimmCast 553 - FLM+ Acquires Harvest Marketing & PR

In this week's program I visit with Rob McClelland, FLM Harvest, about the merger/acquisition between FLM+ and Harvest and what it will mean to their customers and capabilities. From the announcement: The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have...

Duration: 00:24:13

ZimmCast 552 - NCGA Communications

In this week's episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA). Although Mary didn't imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary's background has suited her well to work on some of the challenges facing corn growers as you will hear her discuss in the program. A topic that came up which is very near and dear to my heart...

Duration: 00:36:14

ZimmCast 551 - ASTA Communications

A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA). Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort. Another project they talk about is one involving the Epcot International Flower & Garden Festival with an exhibit that focuses on the seed. I hope you enjoy the program and thank you for listening!

Duration: 00:08:03

ZimmCast 550 - NGFA

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too. So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the...

Duration: 00:11:18

ZimmCast 549 - Managing Risk in Uncertain Times

In this week's program, Chuck talks with Chip Whalen, Commodity & Ingredient Hedging (CIH). The topic is uncertainty requiring flexibility. Think about how commodity prices are affected by weather, trade, exchange rates and more competition. There are more factors too. So, how do farmers manage risk with the uncertainty we're seeing in the trade today? That's where Chip's expertise in the education and research area for CIH comes in handy. Farmers are becoming more and more sophisticated...

Duration: 00:25:08

ZimmCast 548 - Climate Change & Paris Agreement

Dr. Jay H. Lehr is senior fellow and science director of The Heartland Institute and Chuck's guest in this week's program. They discuss the decision to pull the United States out of the Paris Climate Agreement and just how much science there is on climate change and its causes, especially as it relates to agriculture.

Duration: 00:21:05

ZimmCast 547 - Chat with IFAJ Presidents

During the Alltech Ideas Conference in Lexington, KY Cindy interviewed several of the leaders of the International Federation of Agricultural Journalists who were attending. Listen in to hear their thoughts from the Alltech ONE17.

Duration: 00:10:13

ZimmCast 546 - NAMA Reflections from Lynn Henderson

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with Agri-Marketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how it has grown.

Duration: 00:10:08

ZimmCast 545 - Passing of the NAMA Gavel

Interview with National Agri-Marketing Association (NAMA) outgoing president Matt Coniglio of Penton Agriculture/Farm Progress, and incoming NAMA president, Amy Bradford of GROWMARK.

Duration: 00:21:21

ZimmCast 544 - Soil Health Initiative Announced

Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America's farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for generations to come. Jamie Johansen interviews Wayne Honeycutt, President and CEO of the Soil Health Institute, about this effort.

Duration: 00:13:16

ZimmCast - 543 - 2017 Agri-Marketing Conference Preview

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28). Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.

Duration: 00:12:40

ZimmCast - 542 - AeroVironment Quantix Drone

Matt talks with Chuck about AeroVironment's Quantix™ drone and AV Decision Support System™ (AV DSS) which has already been on display at World Ag Expo and National Farm Machinery Show. The product is expected to be available for commercial production and orders later this year.

Duration: 00:13:36

ZimmCast - 541 - Crappie Masters and Ethanol

Bass Pro Shops/Renewable Fuels Association Crappie Masters is the nation's premier crappie fishing tournament trail. Brian Sowers is the co-host of Crappie Masters TV and in this interview he talks about how the tournament has helped to educate recreational boaters about the use of 10% ethanol blended fuel.

Duration: 00:22:39

Sara Steever of the Spark Podcast

If you are planning your future, you should know that careers in agribusiness have never been more exciting or important. This podcast series features host Sara Steever interviewing women leaders in agribusiness to learn their secrets of success. “I’ll guarantee that every episode has the power to change how you see yourself now, and how you can move into your future,” says Steever.

Duration: 00:06:14

AgLaunch Helping Startups

Chuck has a discussion with Pete Nelson, Chairman/CEO, AgLaunch about the programs they are conducting in 2017.

Duration: 00:11:23

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