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eCommerce MasterPlan Podcast

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Location:

United Kingdom

Description:

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Language:

English


Episodes

120: Funnel Guru Trey Lewellen how he grew to $2m turnover in 4 years & gets $10k/m repeat orders

9/14/2017
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Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to repeat customers. He's doing it all on the Click Funnels system purely with highly targeted marketing driving traffic to key loss leading products, through an immediate sales funnel that turns customer acquisition into a stream of free data...

Duration: 00:43:17


119: Taylor & Hart's Nikolay Piriankov who've grown to £2.5m selling diamond engagement rings online

9/5/2017
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Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about £2.5m in revenue. We discuss their two-headed website, why PR is essential, and Nikolay shares a top remarketing tip!

Duration: 00:39:24


118: Naturalicious' Gwen Jimmere understanding your customer to grow your business, hair care market

8/21/2017
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Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too.

Duration: 00:38:05


117: Homespares' Rob Boyle talks product images, marketplaces and B2B eCommerce

8/21/2017
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Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million.

Duration: 00:33:57


116: CRO expert Johann van Tonder joins us to discuss his new book "e-Commerce Website Optimisation"

7/31/2017
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Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business.

Duration: 00:38:17


115: Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

7/31/2017
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Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world.

Duration: 00:26:53


114: Al Gerrie: masterclass in marketplaces, international and how to successfully manage returns

7/26/2017
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Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course getting a few tips from him about just how to make returns work for you.

Duration: 00:29:30


113: Premae Skincare's Clare Anyiam-Osigwe on passion for helping customers, and the power of PR

7/14/2017
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Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel confident. They launched in December 2011 and now have sales in excess of £135k. We discuss how she founded her company, and how her passion for helping her customers keeps...

Duration: 00:31:11


112: Slick Chicks' Helya Mohammadian: Customer Engagement on Social media inc Facebook and Instagram

7/14/2017
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Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They've been featured in Cosmo, Huffington Post and Mashable. She's using Shopify, and it's all about customer engagement on social media.

Duration: 00:26:05


111: UX guru and author Matt Isherwood shares lessons from his book "Designing eCommerce Websites"

7/5/2017
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Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefirestay, and is now specialising in working with growing startups.

Duration: 00:38:27


110: HoneyTree's Sebastian Galbraith-Helps: site migration, subscriptions, and the Foo Fighters

7/5/2017
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Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreePublishing.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year. This may seem familiar...

Duration: 00:37:09


109: Argos' Gabrielle O'Hare- masterclass in content needed to sell online; product images; video

6/22/2017
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Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond...

Duration: 00:32:17


108: Dan Faggella how he grew his business to $2m in 4 years - team management and dashboards!

6/22/2017
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Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how Daniel achieved the huge growth in his business. Spoiler – we’re going to be talking dashboards and discipline!

Duration: 00:39:35


107-5: Takeaways: Direct Commerce Association Annual Summit - Kevin Hillstrom, partnerships and more

6/21/2017
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Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking with the best). The good news for all of you is that there were also some stella presentations that I shall be sharing with you shortly. It was a full single day, with various streams and special workshops on the go. I stuck to the main conference stream and that’s what I’ll be bringing you...

Duration: 00:24:16


107: sTitch Leggings' Tom Hunt aim = grow from £5k to £100k a month selling men's leggings

6/16/2017
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Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up to £100k per month. Despite failing in the Dragon's Den (the UK's Shark Tank)

Duration: 00:34:57


106: Delicious Coffee's Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus

6/2/2017
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Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.

Duration: 00:28:00


105: Introversion Software's Mark Morris selling BAFTA winning games software online! Must listen

6/2/2017
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Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date.

Duration: 00:39:44


104: Violent Little Machine Shop's Yanne Root "Be unapologetically you"

5/19/2017
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Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their 50,000th order. Really interesting interview about following your own path, the freedom of eCommerce to be you, and be where you want, Email marketing and getting the brand right.

Duration: 00:37:44


103-5: Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news

5/19/2017
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Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy!

Duration: 00:33:18


103: Divine Leg's Christine Nicholson 100 orders in 100 days eCommerce startup strategy

5/12/2017
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Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers. We discuss how she came up with and executed her 100 orders in 100 days strategy, plus her tips and recommendations for anyone looking to boost their business.

Duration: 00:39:27

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