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eCommerce MasterPlan Podcast

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
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Location:

United Kingdom

Description:

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Language:

English


Episodes

129: Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

11/9/2017
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Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.

Duration: 00:38:02


128: Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

11/9/2017
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PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.

Duration: 00:30:18


127-5: Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

11/9/2017
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Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail stats

Duration: 00:26:46


127: Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks

11/3/2017
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Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We discuss licensing, how to lock up your market, the power of social media, managing how your customers sell your product on Amazon and much more

Duration: 00:40:27


126-5: Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking

11/2/2017
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Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking.

Duration: 00:32:05


126: Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business

10/27/2017
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Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to be about buying, scaling and selling online businesses. Plus, we’ll probably aim to get a few nuggets from Murray’s wide experience with ecommerce businesses. This interview is packed with top tips...

Duration: 00:41:25


125: Launching an ethical business, achieving 500% YoY growth by yr3 Julie Mathers of Flora & Fauna

10/18/2017
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Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia's largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year.

Duration: 00:42:00


124: Cork Yogis' Lara Sengupta Woocommerce, Pinterest Ads, YouTube Ads, getting organised and more

10/13/2017
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Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity, how she's discovered niche ad platforms really do the business. And much more.

Duration: 00:29:20


123-5: Takeaways from Internet Retailing Conference. Emotion in eCommerce, Clarks, Girl Meets Dress

10/11/2017
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Last week I chaired the Internet Retailing Conference in London. These are the key takeaways from the event - heavily focused on customer and emotion. We've got info from the likes of Clarks, Conrad Electronics, Schuh, Canon, Klarna, Diligent, and more

Duration: 00:26:31


123: Ramp's Neil Cocker-selling tshirts using B2B eCommerce. Live Chat, Trust and Funnels

10/4/2017
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Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover. We discuss the tech startup incubator process that led to Ramp's creation, why they avoided looking for funding, how live chat drives 30% of their sales,...

Duration: 00:36:12


122-5: Takeaways from eCommerce Expo. Magento upgrades, Subscription, GDPR, Amazon one-click

10/3/2017
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Last week I spent two days at eCommerce Expo in London, and this episode is my takeaways for you from the show. We've got an update from my panel session on Subscription eCommerce, a couple of awesome tools (Phrasee Pheelings Lite and Domo). Plus updates on some hot topics in eCommerce including GDPR, Amazon's one-click patent expirey, Shopify, the Magento 1 to 2 upgrades and much more.

Duration: 00:20:50


122: Harper Wilde's Jane Fisher, 18m planning, 1m live already getting repeat customers...

9/29/2017
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Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers! We talk through the keys to their successful launch, inc branding, marketing, and events. Plus the awesome pre-live testing they did to make sure their idea was a great one. It's all about the buying experience.

Duration: 00:38:30


121: Vanacci: using Kickstarter to grow from £60k in year one to £220k in year 2 (that's 267% up!)

9/21/2017
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James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing a fresh modern look to men’s accessories – and becoming masters of the crowdfunding product launch on Kickstarter. They launched in late 2014 and had a year two turnover of £220k up from £60k in year 1.

Duration: 00:32:30


120: Funnel Guru Trey Lewellen how he grew to $2m turnover in 4 years & gets $10k/m repeat orders

9/14/2017
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Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to repeat customers. He's doing it all on the Click Funnels system purely with highly targeted marketing driving traffic to key loss leading products, through an immediate sales funnel that turns customer acquisition into a stream of free...

Duration: 00:43:17


119: Taylor & Hart's Nikolay Piriankov who've grown to £2.5m selling diamond engagement rings online

9/5/2017
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Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about £2.5m in revenue. We discuss their two-headed website, why PR is essential, and Nikolay shares a top remarketing tip!

Duration: 00:39:24


118: Naturalicious' Gwen Jimmere understanding your customer to grow your business, hair care market

8/21/2017
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Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too.

Duration: 00:38:05


117: Homespares' Rob Boyle talks product images, marketplaces and B2B eCommerce

8/21/2017
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Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million.

Duration: 00:33:57


116: CRO expert Johann van Tonder joins us to discuss his new book "e-Commerce Website Optimisation"

7/31/2017
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Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business.

Duration: 00:38:17


115: Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

7/31/2017
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Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world.

Duration: 00:26:53


114: Al Gerrie: masterclass in marketplaces, international and how to successfully manage returns

7/26/2017
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Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course getting a few tips from him about just how to make returns work for you.

Duration: 00:29:30

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