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eCommerce MasterPlan Podcast-logo

eCommerce MasterPlan Podcast

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
More Information

Location:

United Kingdom

Description:

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Language:

English


Episodes

141: Amazon. How do you make it successful? top 50 Global Seller Jamie Davidson AMZ Insiders

1/19/2018
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Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018 should be a part of all your planning this month – which is why I’ve invited Jamie on the show – to help you work out the role Amazon might have in your business, and...

Duration: 00:34:41


140: $1m 1-person company: author Elaine Pofeldt explains how to build a huge 1-person business

1/12/2018
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Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book - Dan Faggella (episode 108), who...

Duration: 00:37:34


139: How would you recover from being liquidated by the tax man? Adam built 3 new eCommerce sites

1/12/2018
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Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tumbling down, and how he's built the new business. This is a show PACKED with tips and advice, and some big...

Duration: 00:33:23


138: How to buy an eCommerce business with Empire Flippers' Justin Cooke

1/5/2018
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Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped people buy and sell over $26million dollars worth of online businesses. We catch up with him to discuss buying an eCommerce business, what's currently trending...

Duration: 00:38:08


137: Subscription eCommerce: expert Jon Butt shares his experience of launching a subscription biz

1/5/2018
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Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a food product, and it’s a subscription business! In 2017 Jon and his son Harvey launched Blue Coffee Box, a ground coffee discovery box. As we record they’re just starting month 4, and are on the cusp of their 100th subscriber. I’m really...

Duration: 00:42:19


136: Experts View: The No.1 Thing for eCommerce Growth in 2018: emotion, customer experience

12/22/2017
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Each of our eCommerce experts makes the case for the one thing they believe will make the biggest different to the growth of your eCommerce business in 2018. There's a big range of topics here - some you might have considered, some that might not have made it onto your radar... yet.

Duration: 00:16:18


135: Yandy's Thom Brodeur-Kazanjian - seize opportunities to achieve huge growth in your business

12/22/2017
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Thom Brodeur-Kazanjian is the CEO of Yandy, and former head of marketing at Godaddy. Yandy have had huge success in the last 12 months by identifying and taking advantage of some big opportunities. First the decision of competitor Victoria's Secrets to exit the Swimwear market, leaving $500m of customers with a problem! And then their invention of the costume lingerie market. Want to know more? And how to take advantage of this in your business (Thom shares some great tips) then you'll...

Duration: 00:39:08


134: Experts View: Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa

12/22/2017
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Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2018. We cover an (impressively) wide range of topics from voice search to logistics, to the end of Google - it's all in here. A real thought provoker!

Duration: 00:21:39


133: PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum's Back

12/12/2017
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Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they've not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week. Mum's Back is a social enterprise, which helps Sally keep motivated and has also been a route to some great traffic driving activity.

Duration: 00:30:57


132: Launching an eCommerce watch business with Burlingham London - design, export, PR, and Shopify

12/4/2017
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Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year. How they went from selling pizzas and art to founding their own watch company! Tips for expansion, keeping things lean, and always listening to your customers.

Duration: 00:33:48


131: Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

11/24/2017
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Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip.

Duration: 00:29:17


130: Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand

11/24/2017
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Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds.

Duration: 00:33:11


129: Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

11/9/2017
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Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.

Duration: 00:38:02


128: Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

11/9/2017
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PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.

Duration: 00:30:18


127-5: Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

11/9/2017
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Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail stats

Duration: 00:26:46


127: Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks

11/3/2017
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Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We discuss licensing, how to lock up your market, the power of social media, managing how your customers sell your product on Amazon and much more

Duration: 00:40:27


126-5: Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking

11/2/2017
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Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking.

Duration: 00:32:05


126: Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business

10/27/2017
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Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to be about buying, scaling and selling online businesses. Plus, we’ll probably aim to get a few nuggets from Murray’s wide experience with ecommerce businesses. This interview is packed with top tips...

Duration: 00:41:25


125: Launching an ethical business, achieving 500% YoY growth by yr3 Julie Mathers of Flora & Fauna

10/18/2017
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Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia's largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year.

Duration: 00:42:00


124: Cork Yogis' Lara Sengupta Woocommerce, Pinterest Ads, YouTube Ads, getting organised and more

10/13/2017
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Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity, how she's discovered niche ad platforms really do the business. And much more.

Duration: 00:29:20

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