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39: Robert Smith

Robert Smith is a correspondent for NPR's Planet Money. "I've done [radio] for 30 years. I don't want to come in and do the same story every time. Like I want things to be challenging. … And it's solely for myself. It's solely so I don't sound like a lot of NPR reporters — they've been there, they've seen it, they've done it. ... Even ones who are really good. They're just like, "I am good at this, I am doing what I always do." And so if the very least thing that comes out of...

Duration: 01:31:23

38: Alex Blumberg

Alex Blumberg is the co-founder of Gimlet Media. Prior to that he was a producer for This American Life. "A big lesson for me is that there aren't really rules. If [the radio story] is really fun, and you really love it, it's probably going to work. ... And if it doesn't, if it drags, then you should come in with script. ... In the beginning, I was always asking myself, here's this like 3 minute piece of tape in my story — and every other piece of tape had been like 30 to 45 seconds, and...

Duration: 01:32:12

37: Lu Olkowski

Lu Olkowski, an independent radio producer, is the host of CBC's Love Me. "You spend so much time with people and I just think it's so shitty to suddenly — the story airs and you — disappear. ... I think that's terrible. And I just don't want to do that."

Duration: 00:39:50

36 Lewis Wallace

Lewis Wallace was a reporter for Marketplace. "I think our listeners and audiences are strong enough to hold that I can have a credible voice in reporting a story, and a truthful voice in reporting a story, and also have a perspective." Lewis' medium blog:

Duration: 01:00:44

35: Julia Barton

Julia Barton is a freelance editor who edits for Revisionist History, The World, and Studio 360. She reports for Radiolab, Marketplace, 99% Invisible, and more. "If people think they might want to be an editor the first step is to pitch to places that have good editors and get edited and really pay attention to that process. ... But also the second thing is to just listen to work — work that you like and work that you don't like — and figure out how are you reacting to it. Like where am I...

Duration: 01:02:49

34: Mike Pesca

Mike Pesca is the host of Slate's The Gist. "There was a time when the most intelligent guy in your town was just the guy who knew the most — he knew the family genealogy, he knew facts. We've gotten away from that. The facts are there on a computer. So I think the definition of intelligence has a lot to do with synoptical connections — the ability to make connections, the ability to make analogies. So I have these conceptual scopes — I find a way to tie seemingly disparate things...

Duration: 00:54:24

26: Sean Rameswaram

Sean Rameswaram is the host of sideshow. "On the outside, which I was on the outside for a long time, I thought public radio takes itself too seriously. My favorite moments in public radio are when Scott Simon interviews Ke$ha. We don't need to be highbrow all the time and it's actually endangering our medium."

Duration: 06:48:47

16: Hillary Frank

Hillary Frank is the host and creator of The Longest Shortest Time. "I hate small talk, and it makes me very uncomfortable. I don't know how to do it well. I want to have a real conversation with a person."

Duration: 00:11:26

5: Eric Mennel

Eric Mennel is a producerforWUNC and Criminal. "People pooh-pooh the idea of logging like it’s the worst thing in the world. Some of the best techniques I’ve learned, in terms of interviewing, was from logging good interviewer's tape. ... Listening to Alex Kotlowitz conduct an interview was like it’s own class on how to make radio."

Duration: 00:14:47