Women of Influence by SheSpeaks

In this episode, we’re joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that’s reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf’s Brand Partnerships team, exploring the power of in-game advertising, why brands can’t ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries. Episode Highlights Slim Jim Smucker’simpactintention.modern gamers40%nichewhere they actually are.moment-triggered 70% brand recall.Gen Z as creators shape the plotwomen don’t need to waitadditive—not disruptive—spaceAimee’s perspective cuts through the noise—offering real-world advice for anyone navigating today’s fast-moving landscape of culture, technology, and consumer connection. Links and Resources Connect with Aimee Baller on LinkedIn Connect with Overwolf on LinkedIn Learn more about Overwolf Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we’re joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them. Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting loyalty by showing up with purpose. Episode Highlights radio and agency lifeculturally impactful campaigns.Group BlackGen Z doesn’t play by the old rulesadapt or fall behind.nano-influencerpeer influenceexperiential marketingTwitterentrepreneur.making a lasting impactShaquana’s insights are smart, actionable, and inspiring—whether you’re in marketing, leadership, or just figuring out how to make your voice matter in a noisy world. Links and Resources: Connect with Shaquana Joseph on LinkedIn Learn more about Group Black Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In today’s episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she’s weaving motherhood into her career path along the way. Here’s what you’ll hear in this episode: Chase's career pathomnichannel marketingcuriosity and asking "why"Monbébé stroller launch at Walmartviral moment4.6 million viewsorganic and paid mediaKey consumer insightnavigating career and motherhoodtrusting your gutChase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career. Links & Resources: Connect with Chase Cooper on LinkedIn See the viral Monbébé 360° Travel System post. Don’t forget to subscribe and leave a review if you enjoyed this conversation! Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we welcome Erica Lockheimer. Known for her remarkable career in tech, Erica shares insights from her career journey at LinkedIn, where she not only played a crucial role in the growth of the platform, but also founded the Women in Tech initiative. Erica shares her story and challenges she faced as one of the few women in her field. We discuss the pivotal moments that led her to redefine success on her own terms, breaking away from expectations to pursue what she had a passion for. Now, as the founder and CEO of HumanizeHer, Erica is passionate about cultivating a world where women can thrive and shatter glass ceilings. Tune in to discover Erica's journey, her thoughts on the evolving role of LinkedIn, and her vision for women in tech and careers beyond. This episode is inspiring and a must-listen for anyone looking to follow their own path and possibilities. Episode Highlights: Redefining Success:LinkedIn's Evolution:AI and Diversity: Empowering Women:Key Quotes: “You better have diverse people at the table, building products, because representation matters in everything we create.”“We can’t be our best-kept secrets—women’s voices need platforms to be heard and celebrated.”“I never worked harder, but I’ve never enjoyed my work more than I do now.”Connect with Erica and HumanizeHer: https://www.instagram.com/humanizehernow/https://www.linkedin.com/in/ericalockheimer/https://www.instagram.com/humanizehernow/https://www.youtube.com/@HumanizeHerWant more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates. We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today’s media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more. Key Highlights: ✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success. ✅ Lessons learned from interning at ABC’s 20/20 and working with Barbara Walters ✅ The role of a publicist: understanding what the role entails & what the job is ✅ How to turn a book into a brand (and a business!) ✅ The truth about the PR industry and the media’s changing landscape ✅ The surprising way she funded her first business ✅ The impact of mentors and the power of personal branding Key Links: Follow Heidi at: https://www.linkedin.com/in/heidi-krupp/ https://www.kruppagency.com/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with Terri Cole, a best-selling author, licensed psychotherapist, relationship expert, and empowerment coach. We discuss Terri's career transition, her work (and first book) on setting boundaries, and her expertise in high-functioning codependency. You will learn what is high-functioning codependency (HFC) and learn how you can recognize and address your own codependent behaviors, set healthy boundaries and have better relationships. Terri shares tangible tips and takeaways to help you change the way you approach relationships today, so grab a pen and paper! Episode Highlights: Boundary Boss. Follow Terri & Learn More: Get your free resources, order Terri's book(s) and sign up to stay connected at: https://www.terricole.com/hfc/ Learn more about Terri by visiting: https://www.terricole.com/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we dive into a world of storytelling, resilience, and sports with Jamie Mittelman, the voice behind the award-winning podcast Flamebearers. Flamebearers amplifies the stories of women Olympians and Paralympians from around the world, shining a light on the intersection of sports, gender equity, and human perseverance. Jamie shares how her Harvard experience and passion for amplifying underrepresented voices led to the creation of this groundbreaking podcast. You’ll hear the inspiration behind Flamebearers and the mission to elevate the stories of women athletes, the challenges faced by women in sports media and how they are breaking barriers, as well as the unique stories for resilience, diversity and triumph by women in athletics. Episode Highlights: Flamebearers🎧 Tune in now and follow Jamie & Flamebearers below for more information: Website: https://flamebearers.com/ Instagram: https://www.instagram.com/flamebearers/ YouTube: https://www.youtube.com/watch?v=3a5dMGFv0_Q Connect with Jamie Mittelman: https://www.linkedin.com/in/jamiemittelman/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we hear from Kendra Adachi, the bestselling author of The Lazy Genius Way to discuss compassionate time management. Kendra shares her journey from perfectionism to finding balance, introducing her transformative framework: "Be a genius about the things that matter and lazy about the things that don’t." We explore actionable strategies for prioritizing what truly matters, embracing small steps, and showing kindness to ourselves in every season of life. Key Highlights: The Origin:The Myth of Productivity:Naming What Matters:Compassionate Time Management: More about Kendra: Kendra Adachi is a two-time New York Times bestselling author of The Lazy Genius Way, The Lazy Genius Kitchen and The PLAN and host of nationally ranked The Lazy Genius Podcast. As an expert in compassionate time management, Kendra helps others stop doing it all for the sake of doing what matters. She lives in North Carolina with her husband and three kids. You can learn more and follow Kendra at: https://www.thelazygeniuscollective.com/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

The college admissions process has changed drastically, and so has the reality of what students face once they’re admitted. In this episode, our guest Jennifer shares her expert insights into the challenges of the modern education landscape, the post-pandemic impact on students, and what parents can do to set their kids up for success—not just in college, but in life. We cover practical strategies, the importance of resilience, and how to embrace a growth mindset to thrive academically and professionally. What You’ll Learn in This Episode: Links & Resources Jennifer’s website:https://www.jgtalks.org/Instagram: https://www.instagram.com/jgtalksorg/LinkedInhttps://www.linkedin.com/in/jennifer-gershberg-99bb409b/Course:https://jgtalks.thinkific.com/Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with Laura Brusca, the Chief Communications Officer at Forbes and President of New York Women in Communications (NYWICI). Laura shares her inspiring journey from her early days in communications to becoming a leader in the industry. We dive into her career path, the challenges she’s faced, and the lessons she’s learned. She offers advice for young professionals entering the field, discusses the value of building networks, and emphasizes the importance of stepping outside your comfort zone to grow personally and professionally. Highlights from this Episode: The Role of a Chief Communications Officer:Career Path Insights:The Value of Networking:Overcoming Challenges:Advice for Young Professionals:Self-Compassion and Growth: Follow Laura Brusca: LinkedIn https://www.linkedin.com/in/laurabrusca/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Did you know that Latina women earn only 53 cents to every dollar compared to men and hold a mere 2% of executive positions despite being 9% of the U.S. population? In this episode of Women of Influence, we welcome Cynthia Kleinbaum Milner and Claudia Romo Edelman, two powerhouse Latinas championing the cause for Latina representation in leadership roles. With a lack of visible role models and adequate networking opportunities, Latinas face unique challenges. Cynthia and Claudia share their personal stories, the mission behind their cause and podcast, A La Latina, and the importance of changing the narrative around Latinas in the U.S. This episode is a deep dive into breaking barriers, flipping the script on biases, and promoting leadership. Key Highlights from the Episode: Links & Resources Want to learn more & follow? Claudia LinkedIn: https://www.linkedin.com/in/claudiaromoedelman/ Cynthia LinkedIn: https://www.linkedin.com/in/cynthia-kleinbaum-milner-63685b2/ Website: https://www.alalatina.com/ Instagram: https://www.instagram.com/alalatinapodcast/ Learn more about the Hispanic Leadership Summit and Hispanic Star Gala https://www.hispanicstar.org/hls https://www.hispanicstar.org/gala Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive sneak peek into what’s hot for 2025. Key Takeaways Laurie’s Start in the Industry:The Toy BookThe Toy InsiderThe Toy BookThe Toy InsiderChanges in the Toy Industry:The Role of Influencers:Hot Toy Trends for 2024/2025:Memorable Stories:The Today ShowLinks & Resources https://www.instagram.com/thetoyinsider/https://www.tiktok.com/@thetoyinsiderThe Toy Insiderhttps://www.linkedin.com/in/laurie-schacht-b3b5035/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Over the past 2 years, the SheSpeaks podcast has shared the stories of amazing women. Recently, we announced a new name, Women of Influence. We’re excited about this shift as we feel it defines best what we have always done and continue to do, amplify the stories and experiences of amazing women. We realized the common thread through our conversations was women using their influence to build, to grow, to share and inspire. All of these amazing women, be it founders, CEOs, authors, experts, celebrities, and change-makers have done just that. As we head into new episodes, we will continue to have conversations, learn from women, hear their stories, and see how their influence is effecting change and inspiring others. Join us as we revisit some standout moments from episodes over the years: From Baby Jars to Beauty Bars with Lisa Price Lisa Price, the founder of Carol's Daughter, shared her inspiring journey of becoming an "accidental entrepreneur." Despite not having a business background, Lisa turned her hobby into a thriving beauty empire. Tackling Teenage Mental Health with Lisa Damore Expert Lisa Damore provided eye-opening insights into teenage mental health - from understanding healthy anxiety to addressing the commercialization of wellness. Evolving at Any Age with Stacey London Stacey London of TLC's What Not to Wear fame inspired us by discussing her journey to pivot her career and create a voice for midlife women. She spoke about the importance of personal agency and the freedom to evolve at any stage in life. Rethinking Beauty Standards with Jessica Defino Jessica Defino shined a light on the problematic aspects of the beauty industry. She discussed how the industry has co-opted the concept of beauty and commoditized it, making it a struggle for many to attain the standards. Transparency in Influencing with Kristen Sellentin Kristen Sellentin's viral reel revealed her earnings as a content creator, sparking a positive conversation about transparency and success in the influencer world. She emphasized that it's never too late to pivot your career and find success. Want to listen to all the episodes featured here? Lisa Price - From Baby Jars to Beauty Bars: The Rise of Carol’s Daughter Dr. Lisa Damour - Teenage Mental Health and Social Media Stacy London - Evolving at Any Age Jessica DeFino - Changing the Conversation Round Beauty Kristen Sellentin - Why this Creator Revealed Her 6 Figure Earnings for the Year Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, our conversation centers around menopause — something that affects millions of women worldwide yet is often misunderstood and under-discussed. Our guest, Tamsen Fadal, is an advocate for menopause education, sharing insights into the community for women she is creating, her upcoming documentary and book. From the lack of research to the ongoing stigma and limited understanding in both healthcare and the workplace, we explore the challenges women face during this life stage and the growing movement to provide better resources, support and early education. Join us as we discuss: We also discuss Tamsen's Upcoming documentary with PBS: The M Factor. You can get more information here: https://www.tamsenfadal.com/the-m-factor You can also pre-order Tamsen's upcoming book, How to Menopause here: https://www.tamsenfadal.com/howtomenopause More about Tamsen: Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30- year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife. Links and Resources: Website: TamsenFadal.com Instagram: https://www.instagram.com/tamsenfadal/ LinkedIn: https://www.linkedin.com/in/tamsenfadal/ TikTok: https://www.tiktok.com/@tamsenfadal Documentary: https://www.tamsenfadal.com/the-m-factor Pre-Order Book https://www.tamsenfadal.com/howtomenopause Enter to win a copy of the book at SheSpeaks.com Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths. Highlights: Connect - Links & Resources http://theninthsemester.com LinkedIn: https://www.linkedin.com/in/jadekwalters/ TikTok: https://www.tiktok.com/@theninthsemester Instagram: https://www.instagram.com/theninthsemesterWant more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity. Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms. Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration. Key Takeaways Brand Curation:Navigating Social Media Trends:Intellectual Property:Sustainable Social Strategies:Main Character Energy:Links and Resources @TiffOrDieTiffany KnightonMain Character Energy@MainCharacterEnergyPodTune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy! Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media. Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners. Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges. Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture. Links and Resources: https://www.carriekerpen.com/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook. Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling. Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space. Episode Highlights 00:00 Chef Courtney Futch: cookbook author and influencer. 04:04 Elevate flavors of everyday foods with simple ingredients 06:50 Enjoying beautiful food detail shots, empowering followers. 12:44 Micro niche allows dual relatability, balancing identity. 17:35 Equity encompasses race, gender, numbers, and talent. 22:24 Empowering mentorship can lead to remarkable content creation. 23:12 Connecting talent with brands for mutual benefit. Links and Resources Connect with Courtnee; https://www.courtneefutch.com/ https://courtneefutch.my.canva.site/media#contact-me https://www.instagram.com/courtneefutch Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote. This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change. Links and Follow-Up: @CateLuzio)LinkedIn @weareluminary You can also find the survey results here: https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-Results Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

What happens to our peace of mind after a layoff, even when we land back on our feet? This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network. In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions. Episode Highlights: Guest LInks: https://www.linkedin.com/in/michelleokeke/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV