The Focus Group Podcast-logo

The Focus Group Podcast

Cumulus Podcast Network

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

Location:

United States

Description:

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

Language:

English


Episodes
Ask host to enable sharing for playback control

S5 Ep17: Trump Had ONE JOB (with Dave Weigel)

5/10/2025
With Donald Trump's approval ratings falling, that means some of his voters aren't getting what they voted for. We talked to those voters, to find out what that does and doesn't mean about their relationship to this administration (spoiler: they DON'T wish they'd voted for Kamala Harris). Semafor's Dave Weigel joins the show to break down how those voters are feeling, and the battle lines for the upcoming legislative battles over Trump's agenda. show notes By Dave Weigel: Democrats’ new pitch: Down with the king Democrats are all but done with Trump impeachment talk

Duration:00:56:21

Ask host to enable sharing for playback control

S5 Ep16: Can You Say 'Oligarchy'? (with Faiz Shakir)

5/3/2025
Sarah didn't think she'd be looking to Bernie Sanders and Alexandria Ocasio-Cortez as examples of good Democratic communicators. But all of a sudden, they're some of the only people in the Democratic Party showing how to get the Trump opposition engaged. Faiz Shakir, Sanders' adviser and 2020 presidential campaign manager, joins the show to talk about Sanders' and Ocasio-Cortez's rallies around the country, why he thinks they'll advance the Democratic Party going forward, and what even moderates can learn from their approach.

Duration:01:04:09

Ask host to enable sharing for playback control

S5 Ep15: Nothing is True, Everything is Possible (with Anne Applebaum)

4/26/2025
Donald Trump's first 100 days in office have been marked by a lot of aspiring autocratic behavior...like deporting a legal resident without due process, targeting his political enemies, to walking right up to the line of ignoring the Supreme Court. Unfortunately, it's not a given that voters will care...or even clock that what they're seeing is bad. Atlantic staff writer Anne Applebaum joins Sarah to discuss how voters are seeing Trump, and how he's comparing to autocratic regimes around the world. show notes Anne on Substack By Anne Applebaum: Twilight of Democracy: The Seductive Lure of Authoritarianism Autocracy, Inc.: The Dictators Who Want to Run the World America’s Future Is Hungary

Duration:00:51:53

Ask host to enable sharing for playback control

S5 Ep14: Trump's Luxury Beliefs (with Scott Lincicome)

4/19/2025
Trump has plunged the markets into chaos over the last couple of weeks with his tariffing, and un-tariffing, and possible re-tariffing. The Biden-to-Trump voters we've talked to were a mixed bag on this. Scott Lincicome, author of The Dispatch's economics newsletter Capitolism and Vice President of general economics at the Cato Institute, joins Sarah to listen to how the trade war is trickling down to voters and where it all might go from here. show notes By Scott Lincicome: Capitolism Newsletter This show is #sponsored by OneSkin. Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co #oneskinpod

Duration:00:58:17

Ask host to enable sharing for playback control

S5 Ep13: America's Moral Moment (with Lauren Egan)

4/12/2025
We've heard from a lot of Democrats who want the party to be more moderate, and many who want the party to be more progressive. But they all agree that the party needs to fight harder in this moment. Lauren Egan, author of The Bulwark's newsletter, The Opposition, joins Sarah to listen to some Democrats talk about the threats they see from the Trump administration, and how they think elected Democrats should respond. By Lauren Egan: Chuck Schumer Is Facing a Biden Moment Where Have All the Pussyhats Gone? Some Weird Alliances Are Breaking Out Among Democrats This show is #sponsored by OneSkin. Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ #oneskinpod

Duration:00:47:04

Ask host to enable sharing for playback control

S5 Ep12: Telling MAGA It's Raining (with Will Sommer)

4/5/2025
Donald Trump is facing some headwinds. His staff accidentally leaked war plans to a reporter, and the promised price cuts are nowhere to be found. We check in with Biden-Trump voters on Signal-gate, and talk to Trump's base about whether they want him running for a third term, how they feel about the economy (which may surprise you), and the state of the MAGA media ecosystem. The Bulwark's MAGA-knower Will Sommer joins Sarah to sift through it all. show notes By Will Sommer: When ‘Owning The Libs’ > The Constitution A Crack in Ben Shapiro’s Daily Wire

Duration:00:59:37

Ask host to enable sharing for playback control

S5 Ep11: The Kyrgyzstan PhD Problem (with Jen Psaki)

3/29/2025
We're checking in with 2024's non-voters, and Sarah has a (friendly) fight with our guest over whether Kamala Harris should have closed the 2024 campaign with Liz Cheney. They also talk to some of 2024's non-voters, who have some thoughts on how Democrats should be fighting back right now. Jen Psaki, host of MSNBC's Inside with Jen Psaki and the podcast The Blueprint with Jen Psaki, joins the show.

Duration:01:18:34

Ask host to enable sharing for playback control

S5 Ep10: It's Really Good and Really Bad (with Mark Leibovich)

3/22/2025
We're checking in on first-time Trump voters as Trump's reign of chaos continues. Some love what they're getting and think Democrats are out over their skis. Others are wondering when Trump will get around to fixing the economy. Atlantic staff writer and legendary DC chronicler Mark Leibovich joins Sarah to discuss what to make of it all. Show notes: Mark Leibovich in The Atlantic: Greenland’s Prime Minister Wants the Nightmare to End Books by Mark Leibovich: Thank You for Your ServitudeThis Town

Duration:00:52:41

Ask host to enable sharing for playback control

S5 Ep9: Unresolved COVID Trauma (with Dr. Leana Wen)

3/15/2025
Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sarah to discuss the lessons learned from the pandemic, how it changed Americans, and its implications for the future of public health. Show notes: The Checkup with Dr. Wen This show is #sponsored by OneSkin. Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ #oneskinpod

Duration:00:59:05

Ask host to enable sharing for playback control

S5 Ep8: Free World 'Family Meeting' (with Tommy Vietor)

3/8/2025
Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.

Duration:00:44:36

Ask host to enable sharing for playback control

S5 Ep7: Raw Audio: Guys Being Dudes

3/1/2025
We're doing something a bit different this week: We're giving you nearly an hour of audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.

Duration:00:50:58

Ask host to enable sharing for playback control

S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher)

2/22/2025
It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE. Show notes: Pivot with Kara Swisher & Scott GallowayOn with Kara SwisherBurn Book: A Tech Love Story

Duration:00:59:50

Ask host to enable sharing for playback control

S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)

2/15/2025
Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian Carrasquillo: The Border Debate Is Over. Dems Lost. Inside Trump World’s Plans To Gloss Up Mass Deportations Trump’s Deportation Dragnet Widens and Puerto Ricans Are Getting Caught in It Trump Wants to ‘End’ Sanctuary Cities. This Mayor Has a Different Idea. Trump Turns Schools Into an Immigration Battleground

Duration:00:57:48

Ask host to enable sharing for playback control

S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)

2/8/2025
Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks toward 2026 and 2028. By Adam Jentleson: New York Times Guest Essay: When Will Democrats Learn to Say No?Kill Switch: The Rise of the Modern Senate and the Crippling of American Democracy

Duration:01:01:31

Ask host to enable sharing for playback control

S5 Ep3: At Least He's Doing Something (with Sam Stein)

2/1/2025
Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about voters' reactions to Trump's flurry of executive orders (including the January 6 pardons), and how long Trump's "honeymoon" may last.

Duration:00:53:42

Ask host to enable sharing for playback control

S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)

1/25/2025
Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.

Duration:00:52:20

Ask host to enable sharing for playback control

S5 Ep1: The Caretaker Presidency (with Evan Osnos)

1/18/2025
As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy. Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ Show notes: By Evan Osnos: Joe Biden's Last Campaign Joe Biden: The Life, the Presidency, and What Matters Now Wildland: The Making of America's Fury

Duration:01:03:04

Ask host to enable sharing for playback control

S4 Ep62: It's Not Like a Newscast (with Tim Miller)

12/21/2024
The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.

Duration:00:57:17

Ask host to enable sharing for playback control

S4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)

12/14/2024
We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out. show notes The NYT's DealBook summit Sarah referenced Harvard Kennedy School's recent election forum that Marc referenced

Duration:00:58:27

Ask host to enable sharing for playback control

S4 Ep60: An 'Unserious' Show (with Jonathan V. Last)

12/7/2024
We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.

Duration:01:15:17