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Tourism Media Mayhem
Arts & Culture Podcasts
"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.
Location:
United States
Genres:
Arts & Culture Podcasts
Description:
"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.
Language:
English
24: Demystifying Digital Marketing Jargon
Duration:00:25:06
23: The Good, the Bad, and the Ugly of a Year of Mayhem
Duration:00:19:30
22: Is 2022 the Year of Thoughtful and Bucket List Travel?
Duration:00:30:22
21: How to Put Direct Mail to the Test
Duration:00:33:31
20: Capturing Business Travelers in 2022
Duration:00:36:36
19: How Audio Can Benefit Your Destination Marketing
Duration:00:36:38
18: Targeting Tactics: The Methods that Make or Break Your Media Buys
Duration:00:31:39
17: The Nitty Gritty on Media Buying Commission
Duration:00:25:18
16: The Top 5 Media Buying New Year's Resolutions for Destinations
Duration:00:20:00
15: Juxtaposition, Shining & Dopping, and Plumbing Problems with Seattle Southside
Duration:00:45:46
14: Sedona: What A World Without Tourism Marketing Looks Like
Duration:00:44:44
13: Making the Most of Email Marketing
Duration:00:28:29
12: How Can Your Destination Capitalize on the Holiday Travel Surge?
Duration:00:22:23
11: A New Spin on Outdoor
Duration:00:27:25
10: Top Mistakes Destinations Make While Media Buying
Duration:00:35:33
9: A Paid Search Primer
Duration:00:39:40
8: Inside Visit Oakland's Marketing
Duration:00:47:35
7: Persona Mapping
Duration:00:34:48
6: The Inside Scoop on OTT
Duration:00:25:13
5: Let the Games Begin
Duration:00:32:05