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Tourism Media Mayhem

Arts & Culture Podcasts

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.

Location:

United States

Description:

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.

Language:

English


Episodes
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24: Demystifying Digital Marketing Jargon

7/18/2022
Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:25:06

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23: The Good, the Bad, and the Ugly of a Year of Mayhem

6/20/2022
We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:19:30

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22: Is 2022 the Year of Thoughtful and Bucket List Travel?

5/16/2022
Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready? Travel Trends Article Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:30:22

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21: How to Put Direct Mail to the Test

4/18/2022
Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation. Sunprint Solutions Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:33:31

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20: Capturing Business Travelers in 2022

3/21/2022
Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:36:36

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19: How Audio Can Benefit Your Destination Marketing

2/14/2022
Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022. SXM Media Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:36:38

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18: Targeting Tactics: The Methods that Make or Break Your Media Buys

1/31/2022
Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out on this chance to learn about your targeting options and how to set up the perfect targeting for any type of media buy. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:31:39

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17: The Nitty Gritty on Media Buying Commission

1/17/2022
Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is charging you? Josh and Sasha share some tips on how agency commission structures work and how you can be best prepared to understand if a media buying partner is a good fit for you and if so, how best to work with them. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:25:18

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16: The Top 5 Media Buying New Year's Resolutions for Destinations

1/3/2022
Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. From being intentional about segmenting your audience to adopting new technology and platforms, Josh and Sasha outline a few goals that will set your destination's media planning and buying up for success in this coming year. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:20:00

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15: Juxtaposition, Shining & Dopping, and Plumbing Problems with Seattle Southside

12/20/2021
Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shares with us a unique perspective on destination marketing with his background in working in the hotel industry. Learn more about the importance of storytelling in your media buys and listen to Josh put his foot in his mouth. It's a good time. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:45:46

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14: Sedona: What A World Without Tourism Marketing Looks Like

12/6/2021
World-renowned destination Sedona, Arizona, has too many visitors and has put all visitation marketing campaigns on pause. Josh and Sasha talk with Sedona Chamber President and CEO Candace Carr Strauss about the challenges this very special place is going through. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:44:44

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13: Making the Most of Email Marketing

11/22/2021
Are you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:28:29

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12: How Can Your Destination Capitalize on the Holiday Travel Surge?

11/8/2021
Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:22:23

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11: A New Spin on Outdoor

10/25/2021
Learn how to think outside the box and get creative with your outdoor buys with Carvertise. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:27:25

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10: Top Mistakes Destinations Make While Media Buying

10/11/2021
Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas! Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:35:33

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9: A Paid Search Primer

9/27/2021
Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:39:40

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8: Inside Visit Oakland's Marketing

9/13/2021
Josh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two. Visit Oakland Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:47:35

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7: Persona Mapping

8/30/2021
In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:34:48

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6: The Inside Scoop on OTT

8/16/2021
What is OTT? What types of OTT are out there? How can OTT help your destination? Sasha and Josh discuss it all in this episode! Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:25:13

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5: Let the Games Begin

8/2/2021
Josh and Sasha go head-to-head in a competition to solve marketing challenges for destinations real and imaginary. There may or may not be dinosaurs involved... Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:32:05