Avidly Talks: Marketing podcast

In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphasizes the need for small, focused efforts in community building and the power of personal connections. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing customers, and the strategies for effective B2C marketing. Alex shares insights on leveraging AI as a tool for content creation while emphasizing the importance of maintaining authenticity and brand reputation. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

Navigating Change: The Human Side of Transformation Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organizational change. They discuss the change curve, how people react to transitions, and why empathy and communication are at the heart of successful change initiatives. Whether you're leading a team through transformation or adapting to change yourself, this episode offers valuable insights, real-world examples, and practical advice on how to manage change with intention and care. 🎧 Learn how to: Understand and guide emotional responses to change Communicate effectively during transitions Avoid common change management pitfalls Build trust and resilience across teams Perfect for leaders, managers, and anyone involved in driving or responding to organizational change. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it! In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity. Welcome to Avidly Talks, the podcast designed for marketers looking to stay on top of the latest trends, sharpen their skills, and make smarter decisions in a rapidly changing world. Hosted by industry experts Paul and Erik Mashkilleyson, this show covers everything from AI-driven marketing strategies to branding, content creation, and the evolving landscape of digital marketing. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identifying suitable tasks for AI and the significance of understanding GDPR policies when implementing AI solutions.

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively. Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. LinkedIn: https://www.linkedin.com/in/majavoje/ Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com Weekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies. Tickets available at www.nordicgrowthsummit.tech

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine. In this episode of Avidly Talks, we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers. About Alan: Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners. Alans Website: https://www.growthmattersintl.com/ Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/ Get your free copy: The Catastrophic State of Sales Coachinghttp://www.salesgrowthmatters.com/ Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways

Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes conversational content and audience engagement. Dale Bertrand on LinkedIn: https://www.linkedin.com/in/dalebertrand/ What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ Follow us on Linkedin: ⁠⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships.

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends. Get the book: https://book.stfo.io/?srsltid=AfmBOoofr0dTtUwNaM5XXa34ldvADob

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks, Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden challenges of relying on open-source platforms. The discussion expands to compare other leading CMS options like HubSpot, Squarespace, and Wix, weighing their strengths, limitations, and suitability for different types of projects. Romi and Nick share practical strategies for future-proofing your website, ensuring security, and making informed decisions about your platform to meet both current and future needs. If WordPress has you worried or you're struggling to pick the best CMS for your business, this episode is packed with insights you can't afford to miss. Tune in now to Avidly Talks! 🌟

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies. Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/ Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/