Behind Her Brand w/ Kimberly DeShields-Spencer

Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you. About Behind Her Brand: Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who are building purpose-driven businesses and meaningful careers while balancing faith, family, and ambition. At its core, Behind Her Brand provides space for women to be seen, heard, and celebrated. Through our national magazine, curated events, and partnerships, we share the authentic stories of today’s boldest women—showcasing not just their success, but the strategy, strength, and sacrifice behind it. We proudly host the annual Women Who Build Awards, honoring trailblazers who are shaping industries and inspiring others. Our highly anticipated Behind Her Brand Conference brings together a powerful network of women to learn, connect, and lead with purpose. It’s more than branding—it’s about legacy, impact, and the real women behind the work. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh We would love to hear from you. Send us a text message.

One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business. Listen how pausing can really shift the direction of your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh We would love to hear from you. Send us a text message.

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action. Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can remain relevant in the years to come. The only thing worse than deciding not to rebrand when most signs indicate that you should is deciding to rebrand when it’s probably not necessary. In this episode we some insight for things to consider and questions to ask yourself before taking the dive into the deep end into rebranding. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

You know that saying that sometimes we can be our worst enemy. That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online. In this episode we talk about one of the most effective ways to build link marketing into your growth strategy. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

In this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

This episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself. You will be able to identify your blind spots, areas of growth and whether you are developing yourself towards a real harvest in your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

In a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand. If you are blending in and not standing out, your brand can get lost. We are going to address key ways to create intrigue when it comes to your brand. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

Can your company be trusted? Can your clients trust what you share you will deliver? It’s not an understatement to say that the level of trust generated by your company can make or break your customer relationships, brand mission, and brand image. Brand trust is vital to a company's livelihood. Brands are built through the consistent delivery of the brand promise through all your touch points. So how do you build and keep this trust? We are doing to dive into that today. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

Customer engagement is one of the most pressing issues today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too. In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. To connect with them in an appropriate, effective and meaningful way. We are going to explore a few ways to do that. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t Episode is Live We would love to hear from you. Send us a text message.

One thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

One of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re looking for. What we are going to go over are helpful tips on how to integrate problem solving into your marketing. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

The one constant frustration I hear is about the need to create so much content. It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consistently. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these requests for a casual, informational interviews can feel very transactional. So we are going to go over a few ways that you can address that question. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

So, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results. You want your marketing to create a response from your audience. You put in the hard work to create great content. However, if you are not positioning your marketing well, it can land flat. Today we are going to talk about what this type of marketing is and how you can avoid it. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

There is so much information out there when it comes to marketing. There is countless of information on engagement, social media, strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 areas in marketing that often is not discussed but can be very impactful to your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

There is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked to increase the scale of your impact by reaching more people, you’ve become someone that people respect and will listen to. So the question is - how do you cultivate being an influential expert? So today, we are going to dive in to this question. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.

One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective. So today, we are going to dive in to these questions. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t Tags: marketingbranding We would love to hear from you. Send us a text message.

There is so much discussion about defining or creating your ideal client profile. However, I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand. Please note this episode is NOT about an avatar or anything like that. This episode is offering another way to consider defining your "ideal" client. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t We would love to hear from you. Send us a text message.