EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer-logo

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Business & Economics Podcasts

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Location:

Indianapolis, IN

Description:

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Language:

English

Contact:

3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


Episodes

644 | Delving Into GA4 w/ Dana DiTomaso

12/2/2023
This week we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, we go all out in analyzing the capabilities of Google Analytics 4. We delve into a comprehensive comparison between the capabilities of GA4 in contrast to Universal analytics. This discussion hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The WEB! Key Segments: [00:03:29] Introducing Dana DiTomaso [00:05:07] How Dana got into SEO [00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4 [00:13:26] EDGE of the Web Title Sponsor: Site Strategics [00:21:00] EDGE of The Web Sponsor: Hostinger [00:22:40] Differences Between UA and GA4 [00:28:16] EDGE of The Web Sponsor: Wix [00:29:39] Was GA4 Prematurely Implemented? [00:32:27] What Metrics Have Changed as a Result of GA4? [00:35:33] A New Approach to Interpretation With GA4 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en LinkedIn: https://www.linkedin.com/in/dditomaso/

Duration:00:39:11

643 | News from the EDGE | Week of 11.20.2023

11/22/2023
Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here on the EDGE News from the EDGE: [00:11:48] EDGE of the Web Sponsor: Site Strategics [00:05:04] Google Search tests Notes on search results [00:07:33] Google launches new personal search experience with follow button and personalized ranking [00:11:48] EDGE of the Web Sponsor: InLinks [00:12:35] Google announces update to child and teen ad policy language AI Blitz: [00:18:12] Microsoft recruits former OpenAI CEO Sam Altman and Co-Founder Greg Brockman [00:22:07] Meta disbanded its Responsible AI team [00:23:39] EDGE of the Web Sponsor: Hostinger AI Tools: [00:25:00] GPT Zero - More than an AI detector. Preserve what's human [00:25:59] Munch - Extract the most engaging and impactful clips from your long-form videos Barry Blast from Search Engine Roundtable: [00:27:34] Avoid including prices of flights in your title tags, says Google [00:29:07] New Yahoo Search Experience May Launch Soon [00:31:01] Google updates search quality raters guidelines Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Hostinger https://edgeofhtewebradio.com/hostinger Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Duration:00:37:56

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

11/20/2023
The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead! *Thanks to our panelists!* Mordy Oberstein Cindy Krum Julie McCoy Ola King JR Oakes Key Segments: [00:07:20] Panel Segments [00:06:24] Title Sponsor: SE Ranking [00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale? [00:14:52] The Journey Ahead For SEO’s As In Relation To Content [00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content? [00:35:35] The Expanding Google Knowledge Graph [00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information? [00:55:34] How Will SGE Change Organic Links On The SERP? [01:00:00] EDGE of The Web Sponsor: SE Ranking [01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE? [01:11:52] The Future Of SEO In The Next 18 Months Thanks to Our Sponsor! SE Ranking: edgeofthewebradio.com/seranking Follow Our Panelists Cindy Krum Julie McCoy Ola King JR Oakes Mordy Oberstein

Duration:01:17:06

641 | News from the EDGE | Week of 11.13.2023

11/14/2023
Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We’re all a bit jet lagged here but nevertheless, we’ve got all the best SEO news for you right here on The EDGE of the WEB! News from the EDGE: [00:07:33] November 2023 Brings New Reviews Update from Google [00:13:21] Meta and Amazon Join Forces to Enhance Advertiser Conversion Process [00:15:48] EDGE of the Web Title Sponsor: Site Strategics [00:17:00] Danny Sullivan Says There Are Significant Alterations to Search Ranking System Coming Soon AI Blitz: [00:22:03] Hollywood Actors Strike Ends With a Deal That Will Impact AI and Streaming for Decades [00:26:12] OpenAI lures Google's top AI researchers with multimillion-dollar offers [00:27:08] Senate AI Insight Forum Considers Who’s Liable For AI Harm AI Tools: [00:30:26] Multimodal RAG - Leverage AI tech for insightful insurance adjustments [00:31:51] SheetAI - Goodbye, spreadsheet chaos [00:34:07] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:39] Google Expands Search Generative Experience To More Countries & Adds New Features [00:37:09] Google's 3 Pillars Of Search Ranking Via DOJ Documents Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:42:10

640 | Optimizing a Headless CMS w/ Lidia Infante

11/3/2023
We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web! [00:02:59] Reintroducing Lidia Infante [00:03:50] What’s BrightonSEO All About? [00:06:50] What is a Headless CMS? [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS’s [00:27:24] What Areas in a CMS Are Taken For Granted? [00:32:22] EDGE of The Web Sponsor: Wix [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia’s Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

Duration:00:48:55

639 | EDGE Flash: Google’s Knowledge Vault Opened Up w/ Jason Barnard

11/1/2023
We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web! Key Segments: [00:00:20] Introducing Jason Barnard [00:01:38] Major Changes in the Google Knowledge Graph [00:03:42] Knowledge Vault vs. Knowledge Panels [00:07:14] Google’s New ‘Understanding’ Of People [00:12:26] Change in Search Quality Raters Guidelines [00:20:20] EDGE of the Web Title Sponsor: Site Strategics [00:21:27] Is This a Tactic By Google To Identify AI Content? [00:29:21] What’s The Next Major Update Going To Target? [00:30:43] BrightonSEO Sweepstakes Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Follow Our Guest Twitter: @Jasonmbarnard LinkedIn: Jason Barnard

Duration:00:32:57

638 | News from the EDGE | Week of 10.30.2023

10/31/2023
Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:34] BrightonSEO Sweepstakes [00:07:26] Are we going to see more ads between organic results? [00:12:29] HubSpot and TikTok announce a new partnership [00:14:49] EDGE of the Web Title Sponsor: Site Strategics [00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired AI Blitz: [00:23:53] G7 Reported To Agree On AI Code Of Conduct [00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning [00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once [00:26:08] Google bets $2B on OpenAI competitor Anthropic AI Tools: [00:26:54] Gifter- Find the perfect gift with this AI-powered app [00:29:04] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:38] Google rolls out about this image and more SGE links [00:32:29] Nightshade - ‘poisons’ artificial intelligence models to combat copyright theft [00:35:28] Google Provides Signs That You're Writing Unhelpful Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:40:17

637 | Decoding User Intent w/ Lidia Infante

10/26/2023
Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:04] Introducing Lidia Infante [00:05:29] Lidia's Experience at Brighton SEO [00:07:12] Lidia's SEO Journey [00:17:01] Singular vs. Plural Keywords [00:24:20] How Google Views Customer Intent [00:29:26] EDGE of the Web Title Sponsor: Site Strategics [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [00:37:54] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

Duration:00:42:07

636 | News from the EDGE | Week of 10.23.2023

10/24/2023
For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:26] BrightonSEO Sweepstakes [00:05:49] No more cheating on your Google Certifications! [00:09:24] X plans to launch two paid levels for subscription. Where does that leave non-paying accounts? [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Does AI overwhelm you more than it overwhelms Mordy? You may not be alone… AI Blitz: [00:20:23] UMG files landmark lawsuit against AI developer Anthropic [00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps [00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing AI Tools: [00:25:47] Magic Studio - Create amazing Product Photos in minutes, not days [00:27:14] Voicemod - Voicemod is the real-time voice changer [00:27:55] I Lawyer- Personal AI lawyer at your fingertips [00:29:11] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE [00:33:17] Google Top Stories Tests "Mentioned In These Stories” Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:37:24

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

10/19/2023
This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web! Key Segments: [00:03:04] Introducing Greg Finn [00:05:15] Google’s Antitrust Lawsuit [00:11:29] How Can You Convey Google’s Shady Ad Practices to Your Clients [00:17:41] EDGE of the Web Title Sponsor: Site Strategics [00:18:27] Google's Randomized Generated Second Price Ad Auctions (RGSP) [00:24:52] Is It Time To Leave Google Ads? [00:29:09] EDGE of The Web Sponsor: Wix [00:31:29] How To Safeguard Your Clients Against These Google Ads Strategies? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Inlinks: http://edgeofthewebradio.com/inlinks Follow Our Guest Twitter: @gregfinn LinkedIn: @gregfinn Podcast: https://marketingoclock.com/ Cypress North: https://www.linkedin.com/company/cypress-north/

Duration:00:38:59

634 | News from the EDGE | Week of 10.16.2023

10/18/2023
Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of The Web! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:22] BrightonSEO Sweepstakes [00:04:44] 1% of Chrome users will have third-party cookies disabled in 2024 [00:07:15] Looking for an extra $15,000? All you have to do is find a bug in Microsoft’s AI [00:10:33] EDGE of the Web Title Sponsor: Site Strategics [00:11:11] Brands can now target ‘the most relevant and engaging’ videos on YouTube with Spotlight Moments AI Blitz: [00:13:24] The Chatbots Are Now Talking to Each Other [00:16:05] Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails [00:18:16] AI reads ancient Roman scrolls AI Tools: [00:21:12] TweetHunter- All-in-one Twitter growth tool to create content using AI, build an audience, and schedule posts [00:22:21] Face Swap by Akool- Swap faces in photos and videos at studio quality [00:23:16] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:25:25] Google Consolidating Local Search Photos Guidelines [00:26:16] Google October Core Update Heated Weekend Volatility Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:31:37

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

10/13/2023
Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:01] Introducing Eli Schwartz [00:05:13] Eli’s Experience Presenting SEO Strategy To Google [00:07:08] SEO Fundamentals [00:14:30] EDGE of the Web Title Sponsor: Site Strategics [00:15:14] Ensuring Stakeholders & Partners Full Commitment [00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO [00:23:15] EDGE of The Web Sponsor: Wix [00:23:56] RICE Methodology: Structured Project Management [00:30:38] Managing Tactics at a Precise Level [00:35:41] Reorganizing Your Scheme Towards SGE Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Guest: Twitter LinkedIn

Duration:00:45:35

632 | News from the EDGE | Week of 10.09.2023

10/10/2023
You Thought Your AI Chats Were Private Didn’t You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn’t spooky enough, Google announces yet another Core Algorithm Update this month. Catch up on all the latest SEO, Google, and AI news from this week right here on News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:02] BrightonSEO Sweepstakes [00:04:42] The learning hub over at Reddit is growing [00:07:15] Have you shared any deep dark secrets with your AI pals? Might want to stop doing that! [00:09:16] EDGE of the Web Title Sponsor: Site Strategics [00:10:25] What’s the spookiest thing in October 2023? How about another Google Core Algorithm Update? AI Blitz: [00:15:22] JPMorgan CEO: AI will be used for ‘every single process’ [00:16:55] Cyber Security & Cloud Expo: The alarming potential of AI-powered cybercrime [00:18:23] Amazon invests $4B in Anthropic to boost AI capabilities AI Tools: [00:20:08] TalkNotes- Turn your thoughts into actionable notes, fast [00:21:01] Airparser- Data extraction powered by GPT-4 [00:22:30] Meet Millie. Get dating superpower with your AI coach [00:25:43] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:45] Google Search Generative Experience Lite Version Test [00:28:00] Google Local Services Ads Leads Can Now Be Texted To Your Phone [00:29:02] Google unleashes October 2023 spam update Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:34:46

631 | Foundational SEO Strategy w/ Eli Schwartz

10/6/2023
Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:03] Introducing Eli Schwartz [00:05:24] What is Product-Led SEO? [00:11:18] Eli's SEO Guide Presentation at Google [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced? [00:25:20] EDGE of The Web Sponsor: Wix [00:26:01] Why Google Rankings Don’t Pay the Bills [00:30:12] Demonstrating REAL Success To Clients Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/5le?lang=en https://www.linkedin.com/in/schwartze

Duration:00:36:32

630 | News from the EDGE | Week of 10.02.2023

10/4/2023
Is This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps! Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:06] BrightonSEO Sweepstakes [00:05:28] Is your teenager ready for SGE? (Is SGE ready for teenagers??) [00:14:13] Greg Finn says it is time to LEAVE Google Ads [00:21:59] EDGE of the Web Title Sponsor: Site Strategics [00:22:55] TikTok is looking to offer an ad-free experience for subscribers. How much would you pay? AI Blitz: [00:29:57] Tom Hanks says AI version of him used in dental plan ad without his consent [00:35:31] CIA official says China ‘growing every which way’ on artificial intelligence AI Tools: [00:38:14] LyricStudio - Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation [00:40:37] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:27] Google Local Chat With A Live Agent Rolling Out? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @CrystalCarter Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:48:52

629 | Utilizing Google Analytics 4 w/ Matt Holz

9/29/2023
Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web! [00:03:49] Introducing Matt Holz [00:05:16] Tracking Events and Micro Conversions in GA4 [00:07:38] Customizable Metrics Reporting within GA4 [00:10:22] Avoiding Errors When Building GA4 Reports [00:12:15] Found Search’s Role In Client Migration Into GA4 [00:16:19] EDGE of the Web Title Sponsor: Site Strategics [00:17:04] Looker Studio’s Relationship to GA4 vs. Universal Analytics 3 [00:20:15] Limitations of GA4 [00:27:28] Importance of Being a Data Advocate For Your Clients [00:30:19] EDGE of The Web Sponsor: Wix [00:31:00] Alternatives to Google Analytics 4 [00:31:00] Insight to Matt Holz’s Career Path Thanks to our sponsors! Page One Power: https://edgeofthewebradio.com/pageonepower Site Strategics: https://www.sitestrategics.com Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

Duration:00:40:29

628 | News from the EDGE | Week of 9.25.2023

9/27/2023
Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You’ve got a friend in all of us here on the EDGE Of The Web Podcast; enjoy this week's exciting news! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:21] BrightonSEO Sweepstakes [00:04:20] Did the automatic GA4 Transition surprise you? [00:07:10] Google claims they may inflate ad prices by as much as 5%. What do advertisers think the real number is? (Hint: Google may only be off by about 95%) [00:09:09] EDGE of the Web Title Sponsor: Site Strategics [00:09:43] An ex-Google employee will be quoted for the next thousand years about Google “using clicks in rankings.” AI Blitz: [00:17:23] ChatGPT rolls out voice and image prompts [00:19:42] White House secures safety commitments from eight more AI companies [00:20:09] Meta bets on AI personalities AI Tools: [00:21:00] Humata - Ask questions and chat with any file instantly using AI [00:21:54] Photo AI - Create beautiful AI photos without using a camera [00:23:32] Yahoo Fantasy Football - AI Takes Over the Best Part of Fantasy Football—Trash-Talking Your Friends [00:25:16] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:27] Bing Webmaster Tools Sitemap Index Coverage Is Fully Live [00:28:10] Google Not Rolling Back The Last Helpful Content Update [00:31:42] Google: Links No Longer A Top Three Ranking Signal [00:33:29] #SEOChat - Thursdays at 1 PM EST - This week’s Host: Joy Hawkins Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:35:19

627 | Leveraging the New Tools in GA4 w/ Matt Holz

9/22/2023
Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo [00:04:02] Introducing Matt Holz [00:04:56] Matt's Industry Backstory [00:07:34] Transitioning to GA4 [00:11:38] Why Did Google Analytics Make This Change? [00:14:30] What Additional Performance Will AI Bring To GA4? [00:16:22] EDGE of the Web Title Sponsor: Site Strategics [00:17:08] A New Outlook On Reporting Data [00:20:32] Paid Ads in GA4 [00:26:58] What Signs Give Us Hope In GA4? [00:30:42] EDGE of The Web Sponsor: Wix [00:31:23] Challenges in Understanding GA4 [00:34:03] GA4 Data Opposed to Universal Analytics Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

Duration:00:40:05

626 | News from the EDGE | Week of 9.18.2023

9/20/2023
Google’s At It Again... Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web. *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! News from the EDGE: [00:03:05] BrightonSEO Sweepstakes [00:05:20] Google Search Antitrust Trial Updates [00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over [00:23:26] EDGE of the Web Title Sponsor: Site Strategics [00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:33:31] Microsoft calls deceased NBA player ‘useless’ in AI-written obituary [00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis AI Tools: [00:36:42] MealPractice - Effortless meal planning with AI-generated recipes [00:37:23] Storly.ai - Write your life’s story with AI interview algorithm Barry Blast from Search Engine Roundtable: [00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now? [00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonrules/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Twitter: @LidiaInfanteM #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:47:26

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

9/18/2023
Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth. Key Segments: [00:00:52] Brighton SEO Ticket Sweepstakes [00:03:07] 624 News Recap [00:03:35] RateThisPodcast.com/EDGE [00:03:55] Reintroducing Natalie Arney [00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE [00:06:41] How to Adjust Your Content Strategies [00:08:30] Reduce, Reuse, Recycle [00:11:35] Fill In The Gaps Through PASF [00:15:49] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] Understanding The Consequences in Quick Reacting [00:20:08] SEM & SEO Unite! [00:21:24] Over-Reporting Stress & Fatigue [00:26:06] EDGE of The Web Sponsor: Wix [00:26:47] Communicating Changes & Showing SEO To Clients [00:31:29] Creating a Safe Learning Space [00:39:59] Natalie Arney's Protip Sign-Off Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/__nca LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

Duration:00:44:33