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Edible-Alpha® Podcast

Business & Economics Podcasts

The Edible-Alpha® podcast is your source for actionable insights into making money in food.

The Edible-Alpha® podcast is your source for actionable insights into making money in food.


United States


The Edible-Alpha® podcast is your source for actionable insights into making money in food.








Helping Food and Farm Entrepreneurs Access R&D Funding

In Edible-Alpha® podcast #121, Brad talks with Idella Yamben, Ph.D., director of the Center for Technology Commercialization (CTC), which, like FFI, is part of the University of Wisconsin System’s Institute for Business & Entrepreneurship. CTC offers a variety of programs and resources to help early-stage technology businesses—including those in the food or agriculture space—develop and conduct research to inform commercialization strategies and access funding to support the work. Idella...


Financial Lessons from a Successful Diversified Farm

In Edible-Alpha® podcast #120, Andy sits down with Cliff McConville, founder of All Grass Farms northwest of Chicago. The diversified ag operation provides raw A2 milk, 100% grass-fed beef, pastured pork, organic vegetables, and free-range turkeys, broiler chickens, and eggs, all sold at the onsite farm store or online. After working in the insurance business in Chicago for 25 years, Cliff’s last job allowed him to work from home. Now with more free time, he and his partner Anna purchased a...


Farmer Brothers Distill Grains into Profits

Will Glazik of Cow Creek Organic Farm and Silver Tree Beer & Spirits discusses his evolution from organic grain grower to distillery co-owner.


Sisters Succeed with Simple Syrup, Soda Shop, and Subscriptions

Belinda Kelly and Venise Cunningham of Simple Goodness Sisters stop by to discuss their innovative farm-based company, diversified business model, and plans for growth.


Doctor Turns Dates into Healthier Sweetener

Sylvie Charles, M.D., traded a stable career as a physician for the wild ride of entrepreneurship when launching organic real-food sweetener company Just Date in 2018. She shares the mission behind her endeavor, along with her business arc and growth strategy.


SBDC Consultant Helps Food Businesses Go Global

Wisconsin's international trade expert Chris Wojtowicz discusses how food and farm entrepreneurs can successfully expand their business beyond the U.S.


Hill Valley Dairy Broadens Family Legacy

Ron Henningfeld, owner and cheesemaker at Hill Valley Dairy, drops by to discuss putting his own spin on a family farm business and expanding into new opportunities.


Grassway Organics Cultivates Community

Andy invites in Grassway Organics’ Chaz Self for an inspiring conversation about farming business models, growing a diversified ag operation, and regenerating local communities.


Clean Beam Advances Food Safety for the 21st Century

Brad sits down with Mark Cottone and Jim Rush of Clean Beam, maker of a dry, chemical-free footwear sanitizer powered by pulsing UV light. This innovation protects processing facilities from contaminants while proving predictive analytics that can enhance operations.


Together Farms Diversifies into Agritourism

Stephanie Schneider discusses starting Together Farms with no prior experience and growing it into a thriving operation with direct-to-consumer sales and on-farm Burger Night.


T4 Solutions Streamlines Grocery E-commerce

In Edible-Alpha® podcast #111, Brad talks with Steve Mehmert, managing partner at T4 Solutions, a Pewaukee, Wisconsin-based consulting firm that helps grocers and other food distributors map out profitable e-commerce programs, from ordering platforms through delivery. Brad and Steve have a fascinating conversation about key challenges, opportunities, and innovations in the rapidly evolving grocery landscape. Steve started T4 Solutions in 2019, shortly after selling his first company, Mehmert...


Flavor Temptations Finds Formula for Omnichannel Success

In Edible-Alpha® podcast #110, Brad chats with Sara Parthasarathy, co-founder of FillMyRecipe, which makes Indian spice kits, spice blends and sauces under the Flavor Temptations brand. She and husband Partha Sabniviss launched the business 10 years ago to share their joyful, vibrant Indian culture with Americans and make it easy to cook authentic Indian cuisine. Both IT professionals, Sara and Partha moved to the U.S. in the late 1990s and settled in Madison, Wisconsin. When their son went...


Doudlah Farms Organics Builds a Regenerative Legacy

In Edible-Alpha® podcast #109, Andy interviews Mark Doudlah, a fifth-generation farmer and owner of Doudlah Farms Organics in southcentral Wisconsin. The 1,625-acre certified-organic, regenerative farm grows 15 different crops for human consumption. Doudlah Farms Organics also has a value-added component, milling, packaging, and selling branded dry beans, seeds, and flours direct-to-consumer and at retail. Mark actually started out as a conventional farmer, just like his father, Earl. But...


Field to Freezer Streamlines Meat Processing

In Edible-Alpha® podcast #108, Brad talks with Matt McCoy, founder and president of Field to Freezer, a Hartland, Wisconsin-based software as a service (SaaS) company that’s streamlining wild game and domestic meat processing. Matt’s story highlights the unsung importance of technology solutions to the food industry and serves as a guidepost for growing and scaling a viable tech-related food business. A few years back, Matt, an avid deer hunter, recognized that small-scale meat processing...


Exploring the Arc of Entrepreneurship with Kwadwo Owusu-Ofori

In Edible-Alpha® podcast #107, Brad sits down with Kwadwo Owusu-Ofori, founder and CEO of Twi Pods, maker of single-serve hot cocoa and mocha latte enriched with mental wellness–supporting nutrients. The duo delves into the arc of entrepreneurship in today’s world, how it has evolved, and the tools founders need now to grow a viable food business. First, Kwadwo shares his unconventional path to starting a food company. While working toward his Ph.D. at the University of Wisconsin-Madison...


Acuity’s Manufacturing Pro Unpacks Risk Management

In Edible-Alpha® podcast #106, Brad speaks with Michael Schlagenhaufer, manufacturing consultant at FFI partner Acuity Insurance, which provides property and casualty insurance to businesses. The two dig deep into risk management and why it’s so critical for food or beverage manufacturers. Uniquely, Acuity offers consultant services to all insurance customers at no additional cost. As the resident manufacturing expert, Michael helps producers large and small optimize their operations and...


How Rustic Road Farm Became a Community Treasure

In Edible Alpha® podcast #105, Andy talks with Marc Bernard of Rustic Road Farm in Elburn, Illinois. He and husband Luis farm 18 acres plus hoop houses, produce honey, and raise heritage-breed pigs, free-range chickens, sheep, and goats. They also run a thriving agritourism business and growing value-added brand. A longtime horticulture enthusiast and successful chef, Marc had always dreamed of farming someday. So in 2011, when he learned of a farmhouse on five acres headed for foreclosure,...


Sweet Pea’s Succeeds with Small-Town Pie Shop

In Edible-Alpha® podcast #104, Brad interviews Rachel Smith, founder of Sweet Pea’s, a made-from-scratch treat shop in downtown Mayville, Wisconsin. Along with baking pies and other goodies onsite for its retail store, Sweet Pea’s has a growing wholesale business, an e-commerce site, and fundraiser partnerships. Rachel aka “Sweet Pea” started baking with her grandmothers as a child and envisioned owning a unique bakery someday. Back in 2009, while still living in Minnesota, she started doing...


Taste Profit Helps Businesses Strategize Digital Marketing

In Edible-Alpha® podcast #103, Sarah sits down with Noah Munro, MBA, founder of Taste Profit, a digital marketing and e-commerce consulting firm that supports sustainable farms and specialty food brands. They discuss the importance of crafting a marketing strategy that syncs with the overall business plan, as well as key suggestions, cautions, and benchmarks for growth. After founding an artisan fudge company and then earning his MBA, Noah launched Taste Profit to help food and farm...


Betterbin Leverages Data to Demystify Recycling

In Edible-Alpha® podcast #102, Brad chats with Michelle Goetsch, founder, and CEO of Betterbin, a data company that empowers consumers and brands to recycle and compost CPG packaging properly. An alumna of the Wisconsin FFI FaBcap Accelerator, Michelle details her journey of bringing an app to market, building a viable business, and laying the foundation for future growth. Betterbin was born in 2018 out of a pain point. As a consumer passionate about environmental responsibility, Michelle...