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Light the Fuse

Business & Economics Podcasts

If you work in Marketing and Comms and want to change the world faster this podcast is for you. Each week Daisy and Patrick chat with people at the intersection of activism and marketing to explore how change REALLY happens. Be warned this podcast is DEFINITELY not safe for work, as it features swearing, singing, and political commentary from the off. Outrageous are a micro-SWAT team of activist insight researchers. We are on a mission to change the world faster through explosive insight research and training. Find out more about us at outrageousimpact.com

If you work in Marketing and Comms and want to change the world faster this podcast is for you. Each week Daisy and Patrick chat with people at the intersection of activism and marketing to explore how change REALLY happens. Be warned this podcast is DEFINITELY not safe for work, as it features swearing, singing, and political commentary from the off. Outrageous are a micro-SWAT team of activist insight researchers. We are on a mission to change the world faster through explosive insight research and training. Find out more about us at outrageousimpact.com

Location:

United Kingdom

Description:

If you work in Marketing and Comms and want to change the world faster this podcast is for you. Each week Daisy and Patrick chat with people at the intersection of activism and marketing to explore how change REALLY happens. Be warned this podcast is DEFINITELY not safe for work, as it features swearing, singing, and political commentary from the off. Outrageous are a micro-SWAT team of activist insight researchers. We are on a mission to change the world faster through explosive insight research and training. Find out more about us at outrageousimpact.com

Language:

English

Contact:

07809240021


Episodes

What happens in Amsterdam....

7/6/2022
What happens in Amsterdam…doesn’t stay in Amsterdam. Daisy Doba and I share the key trends, topics and things we saw at the IIEX Europe (market and insight research) conference in Amsterdam. Plus we’ll be sharing details on a cracking new campaign of the week.

Duration:00:32:49

Steve Fuller

6/28/2022
Steve is a Co-Founder of The House Ltd and we spoke to him about all things purpose driven and tackling the worlds biggest challenges. We also shared details about an exciting new event in the Outrageous pipeline, so keep your eyes peeled for that one.

Duration:00:35:44

Toni Finnimore

6/13/2022
Hello all! Join Patrick, Daisy and special guest Toni Finnimore on this weeks episode of Light the Fuse! We'll be chatting to Toni about her amazing work with The Social Society, the importance of volunteering and all the other hilarity you'd expect with 35 minutes of Light the Fuse. Don't forget to leave us a review on Apple Pods or Spotify!

Duration:00:19:43

Tim Healey

6/7/2022
Tim works with Rhodes Music Group, I guarantee you've heard of Rhodes even if you don't think you have. If you listen to any music ever chances are you've heard a song with a Rhodes piano in it. We chatted to Tim about marketing in music and what it's like to launch a product today! Not forgetting the usual chaos that Light the Fuse brings.

Duration:00:35:27

Theo Francis

5/30/2022
This week we'll be joined by the awesome Theo Francis, Founder & Director at GuineaPig Fieldwork. Daisy and I will be chatting to Theo about the importance of diversity and activism in the Market Research world! Also plus as usual I'll probably break out into a song or two and there is bound to be some extra chaos, so join us for the best 42 minutes of your life (maybe slight exaggeration but anyways).

Duration:00:35:35

Light the Fuse with Eleanor Tweddell

5/18/2022
Eleanor Tweddell is an author, a comms specialist , a badass. We'll be chatting reinvention

Duration:00:38:59

Light the Fuse, The Empathy Edition

5/18/2022
Hellooo everyone! Daisy and Patrick are back again for another episode of Light the Fuse! This week we are going to be discussing empathy, why is it important, the problems that come with not having empathy and even can you have too much empathy!

Duration:00:27:42

Light the Fuse... but this time a little different!

5/9/2022
Hellooo everyone, if you'd thought we'd forgotten about Light the Fuse this week do not fear! We are back. Over the past few weeks we've had several amazing guests from all part of the market research world. But this weeks a little different. With exciting changes coming soon in the Outrageous pipeline we wanted to share with you a little backstory on why we do what we do! So with that in mind today's guest is Daisy's Mum!

Duration:00:38:59

Light the fuse! The Summer of Discontent Planning

5/9/2022
Content. It's a crucial part of any organization. But it can also be a right pain in the arse! If you're anything like us you probably find yourself thinking what should I post? When should I post? What is the best content? How to stand out? It quickly becomes a whole hot mess! But we believe we've conquered the art of content planning and can't wait to share it with you in today's podcast!

Duration:00:27:27

The World of Research! With Aaron Moss

4/20/2022
Ever wondered why research is so valuable? How the world of research has evolved? What does the future hold for the research industry? Well today's your lucky day Hi everyone! Daisy here today. On today's Light the Fuse we're delving into the world of research! We're joined by Aaron Moss. Aaron is a senior research scientist at CloudResearch, a participant-sourcing platform for online research and surveys. So he's definitely in the know when it comes to all things research!

Duration:00:34:45

Light the Fuse with Hanna Pásztor!

4/6/2022
Patrick and I are back for another episode of Light the Fuse. This week we are joined by Hanna Pásztor. Hanna is based in Hungary and is going to be talking to us about her work and what life is like there at the moment and more!

Duration:00:36:24

The truth behind work life balance! With Sabine Koppe

3/28/2022
This episode of Light the Fuse is inspired by a recent article on BBC worklife. "Juggling work and family pressures is hard – and when parents are ashamed of how they’re managing the “impossible balancing act”, research shows their careers suffer" We wanted to question this. Is this the case? Does it have to be this way? What can we do in the future? We will also be joined by the fantastic Sabine Koppe! what's your work life balance like?

Duration:00:34:30

Marketing in times of crisis. A how to guide!

3/23/2022
There's so much happening in the world right now, it can feel like there's a potential crisis around every corner. But don't worry we've got your back! We'll be live at 1pm, and we'll have LOADS of tips and tricks to help you sail through any crisis you may face. Ready to light the fuse? 🧨🧨

Duration:00:33:50

Reactive Marketing with Matt Campion.

3/14/2022
Howdy everyone! After our one week hiatus we're back with another episode of Light the Fuse. This time we're talking reactive marketing with Matt Campion, part of the brains behind the #iamwhole campaign and trigger happy! We had a great time chatting with Matt and we learnt loads a lot about reactive marketing and what it has in store for the future!

Duration:00:43:18

Memes in Marketing with Emma Cownley!

2/28/2022
You've probably heard the word meme floating around the interwebs, heck you've probably even seen them creep into your LinkedIn feed. But do they belong in marketing?🤔 What do they hold for the future? 🤔 Are we heading into generation s**tposting? 🤔 Join us and our wonderful guest Emma Cownley to answer all your meme questions and more!

Duration:00:34:00

Light the Fuse - Nama & Fazeela

2/14/2022
This is a little sneak peek into what we have in store for Outrageous in the next few months and our new podcast Light the Fuse. Stay tuned for more to come! In this episode, Patrick and Daisy chat to Namrata Chowdhary (350.org) & Fazeela Mubarak (Wild Heart Kenya Foundation) about the life threatening impacts of the Climate Crisis, Campaigning Vs Direct Action and What advice would they give to activists? Be sure to leave a review of our podcast! Thanks for listening, Patrick and Daisy.

Duration:00:37:17

Ending Femicide - the legacy of violence

5/2/2021
In this final episode of the Ending Femicide series, Kirsten Walkom is in conversation with Hettie Barkworth-Nanton as they discuss the legacy of having had close friends murdered by men. In this hard hitting discussion (from the start), Kirsten and Hettie (who are both on the Trustee board at domestic violence charity Refuge) discuss media portrayals of male violence, how to tackle femicide and much more. Find out more about Refuge here - http://refuge.org.uk/

Duration:00:33:59

Ending Femicide - Nimco Ali on tackling female genital mutilation

5/2/2021
In this second part of the Ending Femicide series, Patrick and Kirsten are joined by the incredible Nimco Ali OBE. Nimco is an activist, author, campaigner and government advisor. In this episode we talk about race, privilege, ending FGM, the emotional legacy of violence, colonialism and making change that sticks. Find out more and support Nimco's work at www.thefivefoundation.org

Duration:00:48:33

Ending Femicide - tackling partner violence through coffee ceremonies

5/2/2021
In this first episode of the Ending Femicide special, Kirsten Walkom and I interview Dr Vandana Sharma. Vandana is a pioneering academic and researcher at the Harvard T.H. Chan School of Public Health who has run long term research in to the use of traditional coffee ceremonies as opportunities to tackle intimate partner violence. You'll hear about Dr Sharma's work, the lessons she's learned and even her secret hobby! Find out more about Dr Sharma here -...

Duration:00:22:29

Using research to change lives

5/1/2021
In this episode I'm chatting with Lee Chan, Policy Research Manager at Which? Lee gives a fascinating insight into her early life, living in the North East of England in the 1970s. We also discuss race, tackling inequality, parenting and much more. Find out more about Lee here - https://www.linkedin.com/in/dlchan/

Duration:00:30:28