In Camera Podcast-logo

In Camera Podcast

Business & Economics Podcasts

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Location:

United States

Description:

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Language:

English


Episodes

Last Call: Full ERTC

12/5/2022
As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee Retention Tax Credit is just what you need to start the next year on a high note. In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and...

Duration:00:39:43

Content is King

11/21/2022
“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking. This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way,...

Duration:00:40:58

People Before Corporations

11/7/2022
Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that? After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect...

Duration:00:49:24

Niching Up

10/24/2022
How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a...

Duration:00:39:23

The Future of Search

10/10/2022
There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event. Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting...

Duration:00:35:03

Setting the Right Tone

9/26/2022
Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows,...

Duration:00:40:29

Death to Wrongful Marketing

9/12/2022
Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible...

Duration:00:42:06

Local Spam Ads

8/22/2022
Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp...

Duration:00:43:57

Plug Out

8/8/2022
Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their...

Duration:00:42:29

Q2 Highs and Deep Lows

8/1/2022
In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things...

Duration:00:30:46

Stop it now!

7/26/2022
In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature...

Duration:00:37:34

Turn the Tables

7/18/2022
On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends. They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to...

Duration:00:39:05

At The Big Easy

7/5/2022
The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences. The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains...

Duration:00:38:49

Retreat And View

6/27/2022
Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over the past two years, it is that you can have extraordinarily productive and engaged teams even if they are working remotely. And yes, this applies to Law Firms also. In this...

Duration:00:41:33

The Lawyer As CEO

6/20/2022
Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week's episode, attorney Reza Torkzedeh joins us for a conversation that explores the before and after his law firm experienced when he realized he had to up his game and start running his law firm like a Fortune 500 company. Reza is the author of two books, and one of the primary topics in his most recent...

Duration:00:48:44

Google Marketing Live 2022 x Law Firms Pt. 2

6/13/2022
In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform. Resources...

Duration:00:35:31

Google Marketing Live 2022 x Law Firms

6/7/2022
Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer. From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and...

Duration:00:57:20

Formula (to) Disaster

5/23/2022
Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will attract enough attention to go viral, as we witnessed this year. You've undoubtedly heard about the severe baby formula shortage across the country if you...

Duration:00:42:56

My Ad Center

5/16/2022
According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm’s Google Ads campaigns. Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising...

Duration:00:42:24

From ETA to RSA

5/9/2022
In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok. Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn’t forget that there is way more to Google My Business than just reviews. It is...

Duration:00:36:24