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B2B Enablement

Business & Economics Podcasts

B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers. For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/

B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers. For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/

Location:

United States

Description:

B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers. For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/

Twitter:

@klyckio

Language:

English


Episodes

2021 Recap of B2B Sales and Predictions for 2022

1/6/2022
Podcast Summary On this podcast, we'll dive into a recap of B2B sales trends in 2021. What has changed? What stayed the same? What is going to carry over and what's going to be different in 2022? Timestamps: [00:01:07] Our guest: Josh Wagner Josh WagnerShift ParadigmLove Selling Hate Sales [00:01:40] What are some of the most notable changes in B2B selling in 2021? [00:04:10] What are some success stories of companies doing it right? [00:21:00] What are current views on the status of...

Duration:00:37:34

How to Optimize your B2B Website Strategy

12/1/2021
Podcast Summary On this podcast, we'll talk about some fundamental ways that you can enhance and optimize your B2B website strategy. [00:01:25] Our guest: Sam Moss Sam Moss1Click AgencyB2B Made Simple [00:02:25] Where do you start when you're analyzing an existing website strategy [00:04:20] What are some KPIs that you should be measuring to gauge your site's technical performance and conversion? [00:13:35] What is the value of customized landing pages? [00:15:40 How should a website...

Duration:00:38:49

How to Close the Gap in Digital Marketing Reporting

10/19/2021
Podcast Summary On this podcast, John Horn, CEO at StubGroup, joins us to talk about ways to improve your reporting and execution for digital marketing. We talk about how to use data insights on how to more effectively track your ads, increase your conversion rates, improve funnel performance, and more. [00:01:25] Our guest: John Horn John HornStubGroup [00:02:10] Where do you start with digital advertising online? How do you structure reporting? [00:05:30] How do you put technology...

Duration:00:36:05

How to Create a Culture of Data

10/7/2021
Podcast Summary On this podcast we talk about how to establish a culture of data inside your organization. If you're like most B2B companies, data and capturing it are likely on your mind often. How do you apply it? How do you monetize it? For the answers to these questions and more, tune in on your favorite podcast streaming platform. [00:01:05] Our guest: Nick Amabile Nick AmabileDAS42 [00:02:33] What is causing and driving the big focus on data? What kinds of trends are...

Duration:00:28:25

Using Video Marketing at Every Stage of the Buying Cycle

9/16/2021
In this episode of B2B Enablement, we're going to be talking about video marketing and how you can use it throughout the entire journey for your customers. Whether you're looking to create content for the awareness stage of the buying cycle, or for use later in the funnel, video is a powerful tool. Podcast Summary and Timestamps - Links and Resources Located at the Bottom [00:01:21] Introduction: Drew Franklin, Marketing Communications Manager at Altec [00:02:14] Getting...

Duration:00:52:58

How 2020 Left a Mark on Manufacturing

8/25/2021
Podcast Summary Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID. Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how...

Duration:01:02:47

Getting Started with Sales Enablement

8/3/2021
Podcast Summary Sales Enablement is an important piece of any company's sales technology stack and getting started can look like a daunting task. Companies who have implemented a Sales Enablement strategy outperform their competitors by a remarkable margin (Aberdeen Group) In this podcast, we'll review a series of steps to get you and your team started with your journey. Key Topics of the Podcast Who Owns It? Build Your TeamSet Clear Goals & RequirementsDefining Key MetricsContent...

Duration:00:53:43

How to Approach Industrial Marketing the Right Way

5/18/2021
How to Approach Industrial Marketing the Right Way In this episode, we discuss the story and your brand, the strategy and your tactics, and your scorecard. [00:01:00] Introduction: Joe Mills, Business Development Manager at Element Three In his role, Joe Mills meets with everyone that starts working with Element Three, a marketing agency laser focused on industrial clients. He has experience with everything from local businesses that are trying to expand regionally, all the way to...

Duration:00:36:40

CRM Best Practices for 2021

3/10/2021
In this episode, Jeroen Corthout joins to discuss CRM best practices for B2B businesses and what insights you can apply in 2021. [00:00:35] Introduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare Jeroen Corthout is the co-founder and CEO at SalesFlare, a CRM for small businesses selling B2B. They help CRM work by automating the data salespeople normally have to input manually and then unlock that data by helping salespeople stay on top of their customers and follow-up at the right...

Duration:00:37:25

Building a B2B Sales Enablement Strategy

2/9/2021
Episode Summary This episode is all about building a sales enablement strategy and deploying it across your business! I'm joined by Lisa Neff, who is the sales enablement manager for Porex. Lisa shares a wealth of information about how to get started building your strategy, where to begin with deployment, and how to manage KPIs for success. [00:01:15] Introduction: Lisa Neff, Sales Enablement Manager at Porex Lisa Neff is with Porex, a company based out of Atlanta. They are a global leader...

Duration:00:42:03

How to Build a Modern Industrial Marketing Strategy

12/17/2020
Introduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at 1:00) MJ Peters has been in her position for two and a half years. Firetrace sells and manufactures automatic fire suppression systems that detect and suppress fires that start inside of equipment. They sell through OEM, distribution, and direct channels. How should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at 2:00) Marketing...

Duration:00:40:49

Sales Training Trends for 2021

12/8/2020
In this episode, Kristine Sizemore joins to discuss the importance of refining your sales training strategy for 2021. With so much changing in the world of solution selling since the pandemic, many organizations are struggling to pivot their sales operations to adapt to the new normal. We'll discuss ways that organizations can leverage new training techniques to ensure that their teams are equipped to succeed in 2021 as they navigate the post-COVID environment. Introduction: Kristine...

Duration:00:36:58

Sales Enablement Best Practices

10/29/2020
In this episode of B2B Enablement, Paul Tkach joins to talk about sales enablement best practices and the value it can bring to B2B organizations. He shares insights and tips on how your business can use sales enablement to help improve sales and marketing alignment, increase ROI on marketing content, and deliver powerful customer insight data. Introduction: Paul Tkach, Director of Business Development at Klyck.io (Time stamped at 1:00) Paul has been with Klyck since its inception and has...

Duration:00:30:22

How to Improve Search Engine Visibility

9/29/2020
On this episode of B2B Enablement, Chris Dickey (CEO and Founder of Visably) joins to discuss how B2B marketers can apply new techniques to increase search engine visibility. Chris shares insights on ways that search engine visibility differs from traditional search engine optimization (SEO) and how marketers can use this concept to help them more effectively rank their brand, not just their website. Introduction: Chris Dickey, Founder and CEO at Visably (Time stamped: 0:45) Chris has...

Duration:00:29:05

How to Use Customer Testimonials to Close More Deals and Build Brand

9/15/2020
On this episode of B2B Enablement, Sam Shepler (CEO of Testimonial Hero) joins to talk about the importance of using customer testimonials in your sales and marketing strategy. He shares insights and tips on how your business can use video testimonials to help reduce friction in the customer journey and build brand equity with potential clients. Introduction: Sam Shepler, Founder and CEO at Testimonial Hero (Time stamp 1:00) Testimonial Hero is a video testimonial creation service for B2B...

Duration:00:34:23

Marketing Automation Strategies to Empower Operations

7/30/2020
In this episode, Dave Karr (VP of Marketing at Klyck.io) and Michael Hartman (Director, Marketing Technology, Demand Generation and Analytics at Freeman Company) discuss how marketing automation and MarTech systems can support B2B marketing operations. We'll discuss how marketing automation can be optimized to support the sales funnel, best practices and concepts for launching a MarTech integration project, how to handle change management when implementing new MarTech, and how to align...

Duration:00:37:49

PPC and Social Media Advertising for B2B

7/9/2020
In this episode, Lewis Mudrich, Founder of KonvertLab, joins as our guest to discuss how B2B companies can build a PPC and social media advertising strategy. Topics include how to get started with PPC and online ads, the best ways to set up a strategy with internal or external resources, common mistakes made with PPC, how to set up analytics to track success, how to align your sales funnel to nurture the leads, the power of LinkedIn advertising for B2B, and how to ensure that you are getting...

Duration:00:33:00

Video Marketing - Why B2B Companies Need a Strategy

6/9/2020
In this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy. Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B...

Duration:00:34:51

The Connection Between Sales Enablement and Revenue Enablement

5/19/2020
In this episode, we dive further into the concepts of sales enablement and the connection to revenue enablement within organizations. Jamie Kirmess, Principal at LeadMD, joins as our guest to discuss how B2B companies can leverage sales enablement to support better connectivity between sales and marketing, digitalization, change management, and ultimately revenue enablement. Jamie shares real life examples of how LeadMD's clients have applied sales enablement strategies in their business to...

Duration:00:27:54

The Importance of Personalization During COVID 19

4/23/2020
In this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach. If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this...

Duration:00:36:17