Local Market Monopoly Hyperlocal Small Business Marketing Podcast-logo

Local Market Monopoly Hyperlocal Small Business Marketing Podcast

Business & Economics Podcasts

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

Location:

United States

Description:

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

Language:

English

Contact:

918-878-0555


Episodes

Three Secrets to Winning Local Business Awards

1/4/2024
In this episode of Local Market Monopoly with Clarence Fisher, we explore the significance of winning local business awards. Clarence gives you a step-by-step guide on how to receive the recognition you deserve. The benefits of winning awards include enhanced credibility, increased visibility, and brand awareness. Inside, you'll get practical advice on how to identify relevant awards, understand eligibility criteria, and prepare a compelling nomination. This episode is a must-listen for businesses seeking local recognition and credibility. Listen to this episode now! Access the show notes here: LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:37

The Fastest And Least Expensive Way To Double Your Sales

1/2/2024
As a small business owner, how can you double your sales without breaking the bank? In this episode of Local Market Monopoly with Clarence Fisher, discover the secrets to doubling your sales and total revenue without breaking the bank. Clarence shares proven strategies and easy-to-implement tips to transform your sales, starting, of course, with the importance of understanding your customers' needs. He also covers various approaches to encourage current customers, clients, or patients to spend more. You'll learn the art of upselling, cross-selling, and implementing referral programs to boost your revenues. Don't miss out on this episode. Listen now! Access the show notes here: LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:25:14

7 Quick Wins for Boosting Social Media Post Engagements

12/20/2023
In this episode, we dive into practical strategies to boost your social media post engagements. From crafting attention-grabbing captions to leveraging multimedia content, Clarence Fisher shares seven quick wins that will transform your social media game. These actionable tips will help you get more likes, comments, and shares, ultimately strengthening your online presence. These strategies are the key to unlocking a world of engagement and connection. Tune in now and level up your social media game! Access the show notes here: LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:19:00

Start Automating Your Marketing Today in Just 3 Easy Steps

12/15/2023
How important is marketing automation to small businesses? In today's fast-paced world, falling behind is definitely not an option for businesses. Automation is key to staying ahead. In this episode, Clarence Fisher emphasizes that automation is not a luxury but a necessity for businesses in today's fast-paced world. Whether you're a startup entrepreneur or a local small business owner, this episode is your roadmap to simplifying and supercharging your marketing efforts. Join us as we break down the process into three easy-to-implement steps, ensuring you can start automating your marketing today, saving time, and increasing efficiency. Listen now! Access the show notes here: LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:19:56

The Connection Between Customer Reviews and Revenue Growth: What You Need To Know

12/8/2023
Are you ready to leverage customer/client/patient feedback for growth? Your customers' reviews impact your businesses. Positive reviews can significantly boost a business's reputation and increase its revenue. On the other hand, negative reviews can decrease a company's sales and increase hiring costs. In this episode, Clarence shares how to actively seek positive reviews and respond professionally to negative ones. You'll discover the connection between customer reviews and revenue growth. You'll learn how you can use reviews for market research and leverage them in your marketing strategies. And get your hands on free resources for requesting reviews and responding to reviews as well! Access the show notes here: LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:31:06

How to Increase Operational Efficiency and Productivity in Your Business

11/13/2023
Ready to make your business run smoother and smarter? Then you've got to hear what Danielle Baily has to say in our latest podcast episode! She's all about making business work better for you, from nailing project planning to keeping things steady and targeting the stuff that really matters. Danielle's got tips for making sure your business goals match what you do every day and puts your customers first. She shares secrets on managing time like a boss and setting up business processes that really work. And if you're feeling overwhelmed, don't sweat it—Danielle shares when and how to get the help you need to keep rolling. So, if you want to work smarter, not harder, this is the episode for you. Tune in and take a massive step towards a more efficient business today! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:01:05:13

The Black Friday Profit Blueprint: Turn a Day of Sales into a Lifetime of Customers!

10/13/2023
Do you think deep discounts are the only way to attract Black Friday shoppers? Think again! In this week’s episode, Clarence Fisher unveils clever strategies for small businesses to not just survive but THRIVE this Black Friday. Discover how you can create buzz and demand without cutting deep into your profits. Your Black Friday success starts here. Tune in now to get ahead of the game! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:24:22

You've Been HACKED! Now What? How to Reclaim Ownership of a hacked Facebook Page | Ep 90

7/18/2023
In the era of digital everything, cybersecurity threats are ever-present. In this episode, we walk you through the steps to reclaim ownership of a hacked Facebook page and share insights on safeguarding your online presence. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:36

Which Route is Best for Your Business - CMO, Fractional CMO, or Marketing Agency | Ep 89

7/11/2023
In this episode, we take you through the nuances of three key options to uplevel your marketing strategy: hiring a Chief Marketing Officer (CMO), opting for a Fractional CMO, or partnering with a Marketing Agency. By comparing the strengths, weaknesses, and best-fit scenarios for each, we'll help you navigate which route is best for your business. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:02

How to Measure Success with Google Business Profile Insights | Ep 88

7/4/2023
In this episode, we take a deep look into Google Business Profile Insights and how you can use this tool to measure the success of your business online. As the digital presence of local businesses becomes increasingly critical, understanding how to interpret and act on these insights is key to thriving online. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:16:44

5 Game-Changing Ways AI is Shaping the Future of Marketing | Ep 87

6/27/2023
In this episode, we explore the impact of Artificial Intelligence (AI) on the future of marketing. As AI evolves, so does its transformative potential for the marketing industry. We’ll uncover the top 5 game-changing ways that AI is redefining marketing and how you can prepare for this evolution. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:26:17

YouTube Lead Generation: How to Leverage the World's Second Largest Search Engine | Ep 86

6/20/2023
In this episode, we discuss the untapped potential of YouTube as a platform for lead generation for local small businesses. It's the second largest search engine in the world, with a user base of over 2 billion users per month. I'll share how you can harness this platform's potential to attract and convert new leads. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:17:23

Five Types of Social Media Content That Are the Most Likely to Be Shared | Ep 85

6/13/2023
In this episode, we dive into the art and science of creating highly shareable social media content. The power of your audience sharing your content can't be understated, and we're here to help you unlock it. Join us as we explore the top 5 types of social media content that are most likely to get your audience hitting that share button. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:16:25

Work Smart: The Simple Tricks I Used to Master Focus and Avoid Distractions | Ep 84

6/6/2023
In today's hyper-connected digital world, finding focus can feel like searching for a needle in a haystack. That's why in this episode, we're diving headfirst into the sea of productivity hacks, sharing simple yet potent strategies to master focus, sidestep distractions, and get stuff done! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:41:51

Smart Marketing Hacks for Small Businesses on a Shoestring Budget | Ep 83

5/30/2023
If you're a small business owner, you know that marketing can be a difficult task, especially when working with limited resources and a tight budget. This episode is packed with useful information and resources that can help you increase your business's visibility and reach without having to spend a lot of money. We'll cover a wide range of topics, such as optimizing your Google Business Profile, creating effective email marketing campaigns, and using public speaking strategies to promote your brand and engage with potential clients. In addition, we'll talk about the significance of having a strong social media presence and provide tips on how to create engaging content that resonates with your audience. Our goal is to equip you with the knowledge, insights, and practical tools that you need to turn budget constraints into growth opportunities and unlock your local small business's full potential. So, grab a cup of coffee and get comfortable as we explore innovative ways to help your small business thrive in today's competitive landscape. Don't forget your notepad and pen to take notes! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:20:42

10 TikTok Trends for Local Businesses: What's Working Now | Ep 82

5/26/2023
Are you looking to harness the power of TikTok to grow your local business? Look no further! Our latest podcast episode, "10 TikTok Trends for Local Businesses: What's Working Now," is packed with strategies and insights to help you thrive on this dynamic platform. We'll explore the secrets behind successful local businesses on TikTok, from selecting the right niche to understanding your customer base. I'll guide you through the crucial steps to build a strong foundation for your TikTok presence and share proven techniques to make your videos stand out and captivate viewers. But that's not all! We'll also dive into the importance of engaging with your audience, building a vibrant community, and fostering meaningful connections. Interacting with your followers is a game-changer on TikTok, and I'll show you how to make the most of this incredible opportunity. If you're eager to take your local business to new heights on TikTok, listen to this podcast episode now! It's packed with actionable tips and real-life examples to help you make an impact on this buzzing social media platform. Tune in now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:14:59

How to Write an Email That Converts – From the Subject Line to the CTA | Ep 81

5/23/2023
Are you ready to learn how to make your emails convert like crazy? Well, this episode is here to help you turn your email campaigns into irresistible, conversion-driving masterpieces! We'll show you how to write a subject line that catches your reader's attention while still being straightforward. Then, we'll talk about keeping your readers engaged with relevant and authentic content. We'll even give you tips on how to create a story that resonates with your audience. Finally, we'll get to the Call To Action (CTA), which is crucial for turning readers into customers. We have some powerful techniques to share with you for creating CTAs that make people want to click. Whether you're a seasoned pro or just starting out, we have plenty of great tips to help you improve your email game. So tune in now and get ready to learn! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:20:13

8 Creative Ways for Small Businesses to Grow Their Email List | Ep 80

5/19/2023
We're all aware of the fundamental role email marketing plays in the success of businesses, whether they're flourishing enterprises or budding start-ups. But the question is, are you fully exploiting its capabilities to enhance your business growth? Are you actively pursuing out-of-the-box strategies to extend your email list, reach out to a broader audience, and create more meaningful connections? In this episode, we will reveal strategies that are highly effective in increasing the number of subscribers on your email list. These strategies are guaranteed to take your email list to new heights. We're exploring a variety of subjects, starting with the magic of lead magnets - understanding what makes a lead magnet compelling and irresistible. We delve into the strategy of offering discounts and incentives, discussing how these can act as powerful motivators for customers to join your email list but are not necessary. Next, we turn our focus toward the utilization of social media platforms. We dissect how to leverage these channels to expand your reach, engage your audience, and encourage them to subscribe to your email list. And, of course, we cannot overlook the potential of QR codes. We will discuss their growing popularity and how to use them creatively to get people to sign up for your emails. A crucial part of our conversation revolves around the importance of providing value to your audience. This isn't just about amassing email addresses; it's about building relationships and trust with your audience. We'll share tips on creating content that resonates with your target audience, ultimately encouraging them to join your list. So, if you're ready to elevate your email list growth strategy, listen now away, and let's hit the ground running! Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:08

21 Ways to Monetize Your Lobby TV | Ep 79

5/16/2023
In an era where every screen can be a source of revenue, this episode is the perfect guide for businesses seeking to transform their lobby TVs into profitable assets. In this episode, I'll guide you through 21 innovative, practical, and actionable strategies you can implement immediately. Whether you're a veterinarian, a salon owner, a corporate executive, or anyone with a lobby TV, this episode promises to equip you with the knowledge to leverage this often-overlooked asset. Don't miss this chance to transform your lobby TV into a profit center for your business!! Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:22:15

How to Audit Your Small Business’s Website and Why It Matters | Ep 78

5/13/2023
Are you struggling to get the leads you need from your business website? You're definitely not alone. Lots of small businesses face this challenge when it comes to their online presence. That's why in this episode, we'll talk about how to audit your website and why it's so important. I'll share some really helpful insights on the most critical elements of a website audit, the best tools to use, and how to make changes that really work. You'll also learn why website performance, user experience, and search engine optimization (SEO) are all key to your business's success online. If you're a small business owner looking to improve your website's performance and drive more traffic to your site, you won't want to miss this episode. Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:40