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Local Market Monopoly Hyperlocal Small Business Marketing Podcast

Business & Economics Podcasts

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.


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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.






Why Business Directories are Essential for Local SEO and How to Maximize Their Impact

Embracing the power of online business directories is a must in today's digital era. But you might wonder, "How can this simple strategy drive customers to my business?" Well, my friends, the answer lies in the magic of improved SEO performance. Investing time and effort into consistently maintaining an up-to-date presence on directories like Yext and Google My Business can skyrocket your visibility in search engine results! Visit us here at: https://www.LocalMarketMonopoly.com If you'd...


The Power of Email Marketing: How to Turn $1 into $36

When it comes to digital marketing, email may be the secret ingredient for small businesses looking to grow their market share and boost sales. With each dollar invested generating a return of up to $42, deploying an effective email strategy is a guaranteed way for local small businesses to increase profits while ensuring they reach their goals. It's time you start tapping into this powerful tool! Today, we'll dive into topics like building an email list, creating engaging content, and...


How Jasper AI Helps Local Small Businesses Compete with Big Brands

Are you a small business struggling to keep up with the marketing demands of today’s tech-savvy world? If so, then it’s time to consider leveraging Jasper AI as part of your online marketing efforts. Tune into this week’s episode and discover how using Artificial Intelligence can supercharge your leads, sales, and engagement while giving you extra tips on improving your overall strategy. We'll cover everything from getting started with AI right up to ensuring maximum results are seen --...


How to Monitor What People Say About Your Business Online

As the world becomes more and more digitized, it's important to keep tabs on what people are saying about you online. You never know when a negative Google review or mean tweet could pop up - but if you're monitoring your web presence, you'll be able to see and deal with it quickly. So tune into this week's episode to learn how to build a system for monitoring your business' web presence. It just might save your reputation! Visit us here at: https://www.LocalMarketMonopoly.com If you'd...


The Shrewdest LinkedIn Marketing Moves You Can Make with Russ Knight

Successful LinkedIn marketing requires a combination of creativity and knowledge. Whether you are looking to build your profile to attract more leads or grow your professional network, you can employ several savvy strategies to set yourself apart from the competition. In this week's episode, Russ Knight will share his best tips and tricks for taking your LinkedIn marketing efforts to the next level. You'll learn how to create a powerful personal brand that people will trust, tell your story...


Next Level LinkedIn Marketing

Many people think LinkedIn is a great way to find a job or recruit talent for their business. But what about using LinkedIn for marketing? With over 610 million users, LinkedIn is a powerful tool to help you reach your target audience. In this episode, we'll explore tips and tricks to help you get the most out of LinkedIn Marketing. You'll learn how to create a strong profile, connect with potential clients, and use LinkedIn marketing tools to grow your business. So if you're ready to...


What Every Local Business Ought to Know About SEO

SEO, or search engine optimization, is a hot topic in the business world right now and for a good reason. It's one of the most effective ways to drive traffic to your website and improve your search engine ranking. But what exactly is SEO, and how can you use it to your advantage? In this episode, we'll discuss everything you need to know about SEO, from the basics to more advanced techniques. I'll share some top tips on how you can use SEO to improve your website's visibility and attract...


Turn Your Thank You Page Into A Money Machine

When someone buys something from you, the natural thing to do is say "thank you." But what happens after that? Do you just send them on their way, or do you have a plan to turn them into a customer, client, or patient for life? In this week’s episode, we will talk about how to turn your thank you page into a money machine! I’ll share some tips and tricks that will help increase conversions and generate more revenue for your business. Listen now.


Quick & Easy Twitter Marketing Secrets

Is Twitter really worth your time when it comes to marketing? The answer is YES - but only if you're doing it right. In this episode, we'll discuss how to make your Twitter marketing efforts pay off. I'll share valuable tips for Twitter success, including creating a compelling Twitter profile, finding and engaging with potential customers, and measuring your Twitter marketing results. So if you're looking to boost your business with Twitter, this is the episode for you!


Easy Way to Systematize Your Business with Adi Klevit

Are you always on-call, 24/7? Do you have difficulty delegating, documenting your systems and/or making sure your team uses them so you have a consistent output of your product or service? If you said yes to either of those questions, you're running an operation that isn’t sustainable! In this episode, Clarence talks with Adi Klevit whose team at Business Success Consulting Group specializes in creating, documenting, and implementing processes and procedures for businesses so they can...


6 Steps To A Winning Business That Runs WITHOUT You!

Do you feel like you're working too hard for your business not to see results? Are you struggling to find the time to work on your business AND in your business? In this week’s episode, we’ll discuss 6 steps to building a profitable enterprise that works without you, key phrase WITHOUT YOU! We'll also outline the three most important elements to increasing sales conversions and creating a consistent income stream. So whether you're just starting out or looking for ways to take your...


Yearly Strategic Planning

What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what needs to be done to achieve them. In this week's episode, we'll discuss why strategic planning is important for small business owners, how to...


Simple Ways to Keep Your Website Safe

As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something. The good news is, there are a few things you can do on your own first that don't involve that much technical know-how to keep your site secure. In...


Halloween Marketing Strategies

The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week’s episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be creating, how to promote it, and other tips and tricks in order to get the most out of your Halloween marketing strategy. Listen now!


Your Holiday Marketing Plan

Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss developing a marketing plan to help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small business owner, solo entrepreneur, or marketing manager at a large brand, this episode is for you. Listen now!


How to Manage Your Online Reputation

Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week’s episode, we’ll discuss how to build a good online reputation, what you can do if someone is writing an unflattering review about you or your...


How to Profit From Google AdWords

Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you’ve tried and weren’t happy with the results. Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses fail with the tool. Then, he uncovers the steps you can take to ensure you profit from the investment and get the kind of ROI you need to see....


Site Speed: How and Why to Make Your Website Faster

Does your local business website load slowly? Does it really matter? In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines or else risk big problems for your web presence and Google ranking. Plus, he offers simple tips to make your website faster so that you can make the cut instead of suffering the consequences of Google's hard-hitting hammer. If you want to protect your local business's...


The Perfect Video Testimonial Formula

Are you looking for an easy way to be more persuasive and catch the attention of your target audience? In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then this is the episode for you. Listen now.


Baby Come Back Retargeting Machine

Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it’s at! In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with prospects, nurture relationships, and get them to buy from you instead of the competition. If digging too deep into digital marketing tech terms like “retargeting” makes you break out into a cold sweat, this episode is for you. We break it down in a way that makes sense and show...