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Marketing Today with Alan Hart

Business & Economics Podcasts

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Location:

Durham, NC

Description:

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Language:

English

Contact:

919-274-0775


Episodes

312: Finding the Right Person, Message, and Moment with PGA TOUR SuperStore’s Jill Thomas

5/18/2022
Some people see golf as a sport for the elite, but the truth is 75% of golf courses in the U.S. are open to the public. Golf players are more diverse than ever, and brands like PGA TOUR SuperStore are committed to continuing to make the sport inclusive to all. Jill Thomas is PGA TOUR SuperStore’s CMO and leads her team in modernizing their marketing strategy as their audience grows. Jill has more than 25 years of senior leadership with a consistent record of growth at some of the world's...

Duration:00:39:49

311: How to Skyrocket Your Social Growth with Banfield Pet Hospital’s Lisa Stockmon

5/11/2022
Lisa Stockmon is the Chief Marketing Officer at Banfield Pet Hospitals. Lisa leads the development and execution of Banfield’s innovative integrated marketing strategy, ensuring it supports the organization's strategic vision, aligns with its purpose, and drives revenue. In this episode Alan and Lisa discuss what led to Banfield’s recent 400% growth in social followers and 104% increase in content interaction on Instagram. Lisa also shares the role curiosity has played in successfully...

Duration:00:23:22

310: Leading Through 7X Growth with Qualcomm’s Don McGuire

5/4/2022
Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available...

Duration:00:53:31

309: The Power of Streaming Ads with Roku’s Jordan Rost

4/27/2022
As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture. On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing...

Duration:00:33:51

308: Pivoting Well with Meetup’s David Siegel

4/20/2022
David Seigel is the CEO of Meetup, author of Decide and Conquer, Professor of Management at Columbia University, and host of Keep Connected podcast. **He’s served as an influential leader at many organizations, including Investopedia, Seeking Alpha, and 1-800-Flowers. David and his team at Meetup are working to cure the loneliness epidemic by connecting people to each other. They’ve navigated major pivots throughout the pandemic as an in-person-first organization, and David has a lot to...

Duration:00:41:10

307: Prioritizing Ad Privacy with Google’s David Temkin

4/13/2022
David Temkin is the Director of Product Management, Ads Privacy, and User Trust at Google. He leads the product management team responsible for ads privacy. His team is focused on delivering privacy-first monetization product changes that are driven by the changing regulatory environment. They are also responsible for transparency control for ads all across Google's ad business. On the show today, Alan and David talk about his role and what privacy and the combination of privacy and trust...

Duration:00:29:57

306: Earning the Customer Relationship with Vista’s Ricky Engelberg

4/6/2022
Ricky Engelberg is the Executive Vice President and Chief Marketing Officer at Vista. Vista is a marketing partner to millions of small businesses around the world. As CMO, he oversees important functions such as customer experience and digital product. In this episode Alan and Ricky discuss his early career in the entertainment industry in Athens, Georgia, and how that has shaped his career and how he sees the world today. Tune in to hear more about how the experience made him realize the...

Duration:00:46:19

305: Being Curious Enough to Fill the Gap with Lindsay McCormick

3/30/2022
Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they’ve added several other products to the Bite brand umbrella. In this episode...

Duration:00:32:01

304: Challenging vs. Disrupting with John Sheldon

3/23/2022
Did you know that 60% of counties in the US do not have an orthodontist within the county? So, what do those people do when they find themselves needing orthodontic care? This is the question that John Sheldon set out to answer. John is the Chief Marketing Officer at SmileDirectClub where they are leading the charge with accessibility, increased convenience, and at a lower cost than competitors of orthodontic care. In this episode, Alan and John discuss how the company started out as a...

Duration:00:36:38

303: Learning to Find Your Own Voice with Simple Practice’s Smita Wadhawan

3/16/2022
Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners. In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice. During her early years, Smita shares how she learned to embrace a growth mindset and find her own voice—both traits that have...

Duration:00:37:31

302: Using Creativity to Support a Nation with Fabio Baracho and Alejandro Gershberg

3/9/2022
Fabio Baracho, VP of Marketing, and Alejandro Gershberg, Marketing Director at Grupo Modelo, part of Anheuser-Busch InBev, the largest brewery in Mexico. In this episode, Alan, Fabio, and Alex discuss Grupo Modelo’s response to the COVID-19 pandemic in Mexico. A huge part of this response was envisioning “The Match of the Ages” which occurred when the world felt most isolated and cultural gatherings came to a halt. Soccer is a Mexican cultural icon. Despite any division the country faces,...

Duration:00:57:06

301: The 7 Global Marketing Trends You Need to Know with Deloitte’s Jennifer Veenstra

3/2/2022
Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program. In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte’s 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings...

Duration:00:33:20

300: Innovating When You’re Already Digital-First with Quontic Bank’s Aaron Wollner

2/23/2022
Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse. On the show today, Alan and Aaron discuss his path to becoming CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, they discuss how Quantic Bank is an adaptive digital bank and how they are pursuing banking in the metaverse. In this episode, you'll...

Duration:00:34:58

299: Tackling Complex Business Problems with Boeing’s Ed Dandridge

2/16/2022
Ed Dandridge is the Senior Vice President and Chief Communications Officer at the Boeing Company. In this role, he serves on the executive council and oversees all aspects of Boeing's communications. In this episode, Alan and Ed discuss the many executive roles he has had in the past. They also discuss what attracts him to challenging the assignments like AIG after the financial crisis, or Boeing after the CEO transitions, as well as the max airplane challenges that the company has gone...

Duration:00:46:40

298: Where Purpose Matters Most with Attest’s Jeremy King

2/9/2022
Jeremy King is the CEO and founder of Attest. It's a fast scaling SaaS technology business focused on the market research industry, based in London and New York. Prior to Attest, Jeremy spent nine years with McKinsey & Company. Undoubtedly, research is in his blood. In this episode, Alan and Jeremy discuss his love of Marine life and how it spurred him to found Attest. Later on, they also talk about some research they jointly executed about purpose. Jeremy observes that “Purpose is the Tesla...

Duration:00:47:57

297: Integrating Conversational Marketing into the Buyer Journey with Mark Kilens

2/2/2022
Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth. In this episode, Alan and Mark break down Drift’s 2021 State of Conversational Marketing report. They also talk about what conversational marketing is, how Drift approaches it, and how marketers need to...

Duration:00:45:09

296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski

1/26/2022
Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel. In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies. Biljana says she has an “impatience for impact and growth” and...

Duration:00:28:32

BONUS: What if? So What? Hosts Ask Alan His Own Questions

1/25/2022
We have two special treats in the RSS feed for loyal marketing listeners - a What if? So What? podcast drop with Alan as a guest and a Bonus episode with the hosts of What if? So What?, Kim Williams-Czopek and Jim Hertzfeld, asking Alan his own questions he asks all his guests. For this bonus episode, Alan thought it would be fun to turn the tables. So today, Kim and Jim are going to pose questions to Alan. Episode Highlights: Kim asks Alan, you are a seasoned marketer now, but what...

Duration:00:17:36

Bonus: What if? So what? podcast interview of Alan Hart

1/25/2022
What if the key to digital success is getting back to basics? An Interview With Alan Hart. This is a special feed drop from What if? So what? podcast. Check them out! In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast...

Duration:00:36:54

295: Understanding the World of Brand and Music Partnerships with Columbia Records’ Jennifer Frommer

1/19/2022
Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music. In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she’s helped partner with include Tiffany & Co., Jaguar, Taco Bell, Pepsi, Samsung, Microsoft, Google, and many more....

Duration:00:31:44