On the Horizon with Kristin Deutmeyer

US Cellular is leading the way in building purposeful culture, requiring managers to design time for their teams to be together that is built around purposeful events — training sessions, staff meetings, innovation breakfasts, happy hours, etc — and not simply because it's a specific day of the week About Laurent Therivel As president and chief executive officer, LT is focused on growing U.S. Cellular’s business and positioning the company for future success. He is highly customer and associate focused and is committed to U.S. Cellular’s culture of providing an exceptional wireless experience for customers. He is also on the board of directors of both TDS (U.S. Cellular’s parent company) and U.S. Cellular. LT joined U.S. Cellular as president and CEO in July 2020, bringing 15+ years of experience in the wireless industry, including more than 10 years at AT&T, where he held roles as chief financial officer of AT&T Business Solutions, senior vice president of AT&T Small Business Solutions, and his most recent position as CEO of AT&T Mexico. Prior to his career at AT&T, LT was chief operating officer at IPcelerate, Inc., and he began his career at Bain & Company, leading several high impact assignments related to operational redesign and cost structure. He also completed four and a half years with the U.S. Marine Corps, earning the rank of Captain and serving as a telecommunications operations officer in San Diego, Calif., and a communications officer in Southeast Asia. LT earned bachelor’s degrees in business administration and marketing from Texas A&M University in College Station, Texas and a master's degree in business administration from Harvard Business School in Boston, Mass. He lives in the Chicago area with his wife and two children. Resources: Laurent Therivel on LinkedIn A New Way of Working: On Purpose for a Purpose USCellular.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's ConsumersMasterCard.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity are creating a massive paradigm shift and changing everything we know about marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's ConsumersMasterCard.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Leveraging technology to deliver safe and seamless customer experiences is enabling Royal Caribbean to set sail in a pandemic world. About Jay Schneider An innovative and accomplished executive, Jay Schneider became Senior Vice President and Chief Product Innovation Officer of Royal Caribbean Group (RCL) in 2020, responsible for the development of the private destinations, beach clubs and new product innovation for the Royal Caribbean International brand. In addition, he leads the corporate digital organization and effort, aimed at the digital transformation of our guest and employee experience through the use of technology, for RCL. He joined RCL in 2016 as Senior Vice President, Digital and brings more than 20 years of experience in addressing digital/technology strategy and experience development. Prior to joining RCL, Schneider served as Vice President, Digital Guest Experience for Walt Disney Parks and Resorts, where he successfully implemented the strategy, development and introduction of digital products for guests of the company's destinations and businesses around the world. Schneider also held top digital executive positions within the Walt Disney Company and in other leading businesses, including UW Health as Director, eHealth Innovation. Schneider attended the University of Wisconsin at Madison, where he received his bachelor’s degree. Resources: RoyalCaribbean.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Implementing best in class digital and technology capabilities is important for company success in the best of times and vital for survival in the worst of times. About Jay Schneider An innovative and accomplished executive, Jay Schneider became Senior Vice President and Chief Product Innovation Officer of Royal Caribbean Group (RCL) in 2020, responsible for the development of the private destinations, beach clubs and new product innovation for the Royal Caribbean International brand. In addition, he leads the corporate digital organization and effort, aimed at the digital transformation of our guest and employee experience through the use of technology, for RCL. He joined RCL in 2016 as Senior Vice President, Digital and brings more than 20 years of experience in addressing digital/technology strategy and experience development. Prior to joining RCL, Schneider served as Vice President, Digital Guest Experience for Walt Disney Parks and Resorts, where he successfully implemented the strategy, development and introduction of digital products for guests of the company's destinations and businesses around the world. Schneider also held top digital executive positions within the Walt Disney Company and in other leading businesses, including UW Health as Director, eHealth Innovation. Schneider attended the University of Wisconsin at Madison, where he received his bachelor’s degree. Resources: RoyalCaribbean.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Keeping pace with changing consumer behavior, while marketing within the ever-changing media landscape, keeps Brad Wilson agile as he balances short- and long-term goals. About Brad Wilson Brad Wilson is Executive Vice President, Growth and Revenue for WarnerMedia, responsible for achieving subscriber goals and revenue targets for HBO Max and future direct-to-consumer services, working both domestically as well as with regional business teams internationally. He was named to this position in June 2020. In his current role, Wilson leads Growth Marketing efforts, utilizing data-driven marketing strategies with the goal of accelerating customer growth, engagement and retention, in addition to overseeing the data, insights and operations teams, bringing together data science and engineering, consumer intelligence and programmatic marketing expertise across the direct-to-consumer organization. In addition, he recently added oversight of Media Strategy and Planning for HBO programming. Prior to joining WarnerMedia, Wilson served as Executive Vice President of Marketing for Disney+, where he helped launched the brand’s first SVOD service across the U.S. and international markets. He was also responsible for launching the Disney Bundle service, combining the Disney+, ESPN+ and Hulu services into a single bundled consumer offering. Previously, Wilson served as Chief Marketing Officer and Head of Customer Operations for LendingTree, where he built a culture for accelerating customer acquisition and vastly improving repeat revenue. During his tenure, he helped the company achieve record revenue and record profitability while driving deeper customer relationships with new capabilities across the company’s personalized app experience, myLendingTree. Brad has also held senior roles at Expedia, Nutrisystem, Inc. and Match.com, and delivered meaningful subscriber growth, drove higher customer lifetime value and improved efficiency across multiple channels and brands within each business. Wilson previously served on the Board of Directors for U.S. Auto Parts Network. Brad received his M.B.A. from The Cox School of Business at Southern Methodist University and was honored as the Outstanding Young Alumni in May of 2013. He is also a graduate and alumnus of The University of Texas at Austin. Resources: HBOMax.comKristin Deutmeyer — HeidrickKristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Julie Atkinson is Chief Marketing Officer at Chop't and serves on the board of Bright Horizons. She is a passionate digital and marketing executive with a 20-year track record with consumer-driven organizations. In this conversation, Julie shares insights on: Bringing a digital perspective to the Bright Horizons board and helping the organization understand dramatically changing consumer behaviors. Being heavily influenced by customers while building successful strategies and roadmaps. Building teams of best athletes with energy, passion and curiosity.

Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation, where she is leading the company's digital and technology transformation. She develops digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touchpoints. In this conversation Velia shares keys to a successful transformation:

Danny Brooks is a storyteller and a brand systems designer. He's worked for some iconic brands such as IDEO, Nestle, Suntory, and Starbucks. During his professional adventure, Danny worked as a chef in Michelin-starred restaurants in Spain and California, a record producer, photographer, illustrator, entrepreneur, and writer. He even made a kids variety show about food—yes...with puppets and everything. In short, Danny is a modern-day polymath and finds great joy in the ambiguity and discomfort of learning new things. In this conversation, Danny shares key insights on:

Heather Geisler is a gifted strategist and transformative leader. As Chief Marketing, Communications & Experience Officer at Henry Ford Health System, she has helped steer the organization through a global pandemic, while continuing to build innovative experience and launch ground-breaking partnerships. In this conversation, Heather shares her perspective on: The rise of consumerization in healthcare and how consumer expectations are driving change The trend of progressive healthcare systems hiring top talent from outside of the industry and how to set those executives up for success How the COVID-19 pandemic spurred an incredible amount of innovation out of necessity and how health systems are embracing change and continuing that momentum

Faisal Masud is a visionary, a disruptor, and a true digital veteran. After spending two decades at some of the world's most respected companies, including Amazon, Google, and eBay, Faisal took the helm at Fabric, a headless commerce platform built for growth. In this conversation, Faisal talks about: • How change and a desire to solve complex problems can power a career • Advice to boards and executive teams when hiring progressive digital leaders, including trade-offs, a clear framework of accountability, and the risk of being overly protective about the culture • Working with investors Redpoint Ventures, Sierra Ventures, and Norwest Venture Partners to build out the Fabric team and deliver a world-class product for their customers

Jason Birnbaum, SVP of Digital Technology at United Airlines is a digital innovator. He is building and transforming the company's global operations and commercial technology, including loyalty, onboard customer service, and employee tools. In this conversation, Jason shares how great digital innovation comes to life when the entire organization is pulling at a common thread. He also dives into how United uses technology to enable employees to deliver world-class customer service. Operating a global airline in a pandemic is no easy task. Jason talks about how he built his team and creatively engaged a scrappy remote workforce this year.