Perpetual Traffic

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game. Chapters: Episode 108: How Facebook’s Ad Algorithm WorksEpisode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, And Probability Of ActionEpisode 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale CSO Link

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries. Chapters: Tools Mentioned: BingBardIntroducing a new era of AI-powered ads with Google LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: CSO Link Content...

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max. Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: CSO Link

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns. Chapters: Tools Mentioned: Lifetimely LTV & ProfitBy The NumbersHow to Determine Your CAC (Customer Acquisition Cost)5 STEPS to determine what your customer should costEpisode 400: When Performance Max Doesn’t WorkEpisode 375: The Most Important Google Episode We’ve EVER DoneEpisode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of ItEpisode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John MoranEpisode 336: 6 Critical Campaigns For Success In Google Ads With John Moran...

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts. In This Episode, You'll Learn: LINKS AND RESOURCES: JuvenonGutenberg and the Printing PressTier 11 JobsTiereleven CaampTwitterYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms. In This Episode, You'll Learn: LINKS AND RESOURCES: Tier 11 JobsTiereleven CaampTwitterYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies. In This Episode, You'll Learn: Tool Mentioned: Tiereleven JobsCredit Repair CloudSmile Train LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts. In This Episode, You'll Learn: Tool Mentioned: PT Episode 4835 STEPS to determine what your customer should costProfit Margin Math: A Visual ExplanationHow to Increase Your CAC & Make MORE MoneyTargeting Avatars in Your Digital Marketing LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns. In This Episode, You'll Learn: Tool Mentioned: AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeYouTubeLinkedIn LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for...

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns. In This Episode, You'll Learn: Tool Mentioned: AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeYouTubeLinkedIn LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on Twitter

Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results! In This Episode, You'll Learn: Episode 433: How A Single Mom Is Using TikTok To Market MusicianEpisode 407: How To Market In A RecessionEpisode 431: Growing A Global Media Brand With Willie Robertson Of Duck DynastyEpisode 450: Using Text-To-Image AI To Expedite Your Creative Process With Patrick GilbertEpisode 453: The System Ralph Uses To Manage $100M In AdsEpisode 417: TikTok Ads 101: 5 Killer TikTok Ad Hacks With Savannah SanchezEpisode 414: Sales Funnel Sucks? How Conversion Architecture™ Can Fix ItEpisode 439: 8 Steps To Black Friday Success With Kobi TopazEpisode 479: How To Use Open AI To Convert Leads To Customers With Shaun ClarkEpisode 483: How To Switch To Google Analytics 4 Before The July 1 Deadline With Chris Mercer LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic Website

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies. In This Episode, You'll Learn: Tool Mentioned: Smart MarketerWebsiteArraeHyperbolic StretchingZero to One Million LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns. In This Episode, You'll Learn: Guest Links: ProfitMetricsLinkedIn LINKS AND RESOURCES: YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes. In This Episode, You'll Learn: Tools Mentioned: Shops on FacebookPT Episode 416Mongoose MediaCosmo HeadlinesSurferSEOPerformance Max ExpansionFlorida Man Birthday LINKS AND RESOURCES: LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasim

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies. In This Episode, You'll Learn: Tools Mentioned: Google SupportMeasurement MarketingGoogle BardPT Episode 384Microsoft Clarity LINKS AND RESOURCES: Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society. In This Episode, You'll Learn: Tools Mentioned: Life 3.0 Lex Tagmark bookTLDRAIAICyclopedia.comTheRundown.aisynthesia.ioTweethunter.ioDocalysis.comSol8.com/NDAsChatYoutube.comMake It Stick bookAdcrafter.aiOpus.pro/clipSpeakai.coZapier.com LINKS AND RESOURCES: Sam Altman Lex Freedman interviewTiereleven.comSolutions 8

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts. In This Episode, You'll Learn: Tools Mentioned: GoHighLevelSniplyGemPagesClickfunnelsVWOGoHighLevelWordpress LINKS AND RESOURCES: Episode 479 with Shaun ClarkEpisode 478 Solo Ralph EpisodeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers. In This Episode, You'll Learn: Connect with Jason Fladlien: YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven Mastermind LINKS AND RESOURCES: Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process. In This Episode, You'll Learn: Resources Mentioned In Episode: GoHighLevelLinkedInPT Episode 325 LINKS AND RESOURCES: Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Content At Scale

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates. In This Episode, You'll Learn: Resources Mentioned In Episode: Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesCountdown Timer LINKS AND RESOURCES: Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on