Sell Smarter. Sell Faster.

Episode 20: The topic of virtual selling is HOT right now – thanks to this little pandemic we’ve been in. How we sell has evolved and changed at a rapid pace in the last two years. Even prior to COVID rocking our world, more and more selling is happening online in industries where it was previously happening primarily in person. In this episode, we’ll discuss frequent pain points for those adjusting to virtual selling as well as best practices and tips to master the buyer’s journey...

Episode 19: This topic is near and dear to our hearts because we really see thought leadership work here at LeadG2 and with our clients. In this episode, you will find that it’s not just about being seen as a thought leader – which is great! - but about how it can actually grow your business, drive revenue, increase leads, and so much more. In this episode, Dani is joined by Marti Sanchez. Marti is the founder and CEO of Influence Podium, an agency that helps B2B companies build a media arm...

Episode 18: RevOps is quite a hot topic these days and we find that it can be defined differently depending on who you talk to. Ultimately, it’s all about how you can maximize your organization’s revenue potential... and who doesn’t want to do that? In this episode, we’re going to get into what it is, why it matters, and how to do it well. In this episode, Dani is joined by Natalie Furness. Natalie is the founder & CEO of RevOps Automated, an organization that builds smart solutions for...

Episode 17: If you have ever asked yourself, “what is sales enablement?” then this is the episode for you. Not only do we broadly cover the topic of sales enablement, but we also break down the concept’s four buckets (Strategy, Content, Technology and Training) all while discussing the undeniable impact that can been seen on growth, results, and revenue. In this episode, Dani is joined by Charlie Riley, Director of Demand Generation at CybelAngel (formerly VP of Growth at Havoc Shield)....

Episode 16: When it comes to inbound marketing and lead generation, one of the most important questions you can answer is “We have leads, now what?” Too often organizations are investing heavily in lead generation but aren’t using automation to properly ensure leads are being followed up with, nurtured, and converted by marketing or sales. We have so many tools available to us but oftentimes we’re either not using them correctly or overusing them. In this episode, Dani is joined by Tina...

Episode 15: Email continues to be one of the most important and effective, but widely misused tools we have in sales. If you or your sales team are still using email the same way they did 2 years ago, let alone 5 or 10 years ago – then this episode is DEFINITELY for you! In this episode, Dani is joined by Jay Schwedelson. Jay is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the...

Episode 13: This episode is all about building a content strategy that empowers your sales. In addition to covering “how to get started,” we also delve into best approaches to content strategy, funnels you should optimize for, targets and metrics of success, maximizing your results and minimizing your efforts and how content creation collaborates with sales. In this episode, Dani is joined by Jason Bradwell. Jason is the host of the B2B Better podcast and is a marketing director for a...

Episode 14: In this episode, we discuss how crucial of a role relationship building can play in your business selling smarter and faster. We talk about how to build relationships with different audiences, examples of programs based on relationships, how sales teams can nurture relationships to increase sales as well as tips and best practices for networking. In this episode, Dani is joined by Martha Orellana. Martha is Vice President of Marketing for Mr. Steam (also known as Feel Good Inc)....

Episode 2: Here at LeadG2 and our parent company, The Center for Sales Strategy, we’ve seen how having a strategic and regularly updated blog has completely transformed the way we market ourselves and sell. We’ve seen the results firsthand – and that’s why we’re able to help our LeadG2 clients do the exact same thing with their blogs. In this episode, we take a deep look at how to create and manage a blog strategy that will help you sell smarter and faster. In this episode, Dani is joined...

Episode 3: A sales playbook puts the right strategy and resources at the fingertips of salespeople, so that they can take the right steps, at the right time, with the right people. It helps your salespeople work smarter and faster so they can ultimately turn more prospects into customers. This is the secret to increasing new business revenue and overall conversion rates. Join us as we step through the process of implementing a sales playbook with a sales team, its effectiveness and...

Episode 4: As sales leaders are learning more about video, we think the question is not “Why should I be using video?” but “How should I be using video?” Here at LeadG2, we take video seriously in our sales process. It has proven to be a tried and true way to increase engagement, open rates, response rates, and conversions. So, join us in this episode where we explore how to use video in the sales process. In this episode, Dani is joined by Chad Rogers. Chad is the Co-Founder and Chief...

Episode 5: Many people might ask, why would we EVER slow down the sales process? But, as you will see in this episode, there are a lot of reasons you NEED TO in order to have a stronger, smarter, and ultimately faster sales process. A strong and thoughtful discovery process can make all the difference in increasing conversions. In this episode, Dani is joined by Tyler Rhodes. Tyler is the Director of Sales, Small Business at Hubspot and is a sales manager with a proven track record of...

Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discovered earlier in the buyer's journey, build trust and credibility, educate buyers, and attract more prospects to your brands. In the end, Inbound...

Episode 7: Media companies and advertising agencies have a complex sales process, but so do many professional services and B2B sales organizations. What we’ve found is that companies with more complex services and sales processes can truly benefit from inbound marketing and sales enablement. So, join us in this episode where we break down how to improve complex sales cycles with marketing and content. In this episode, Dani is joined by Jim Garstka, Vice President of Sales & Business...

Episode 8: “We’ve had bad experiences with CRMs in the past,” “We have a CRM but we’re not really using it,” or “Our salespeople don’t use it the way we should.” The idea of using CRM’s can feel daunting for many teams and organizations, but they don’t have to be. The key is finding and using a CRM that sets your leaders up to fulfill their long list of needs while ALSO making sure it’s easily adoptable and actually helpful to salespeople. And that’s what this episode is all about! In this...

Episode 9: In this episode, we dive into "The Power Couple" that is sales and marketing. When in alignment, these two forces can be powerful for sales performance, specifically sales enablement, inbound marketing, and lead generation. In this episode, Dani is joined by Shaye Smith! Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She oversees all marketing, public relations, and promotional efforts including 3 blogs and is the producer for...

Episode 10: In this episode, we discuss how to strategically maneuver times of unintended consequences (through marketing and sales efforts) to bring amazing opportunities for companies to sell smarter and faster. In this episode, Dani is joined by Mark Schaefer. Mark is a globally recognized author, speaker, podcaster and business consultant. He is a prolific writer whose work sits at the intersection of marketing, technology and humanity. His clients range from successful start-ups to...

Episode 11: In this episode we talk about the power of category-focused selling, and how strategic initiatives targeting specific industries help organizations to grow their revenue. In this episode, Dani is joined, once again, by Dean Moothart. Dean is Director of Client Solutions at LeadG2 powered by the Center for Sales Strategy. Dean worked in the outsourced sales and marketing space for 20+ years helping B2B companies build robust sales pipelines, improve efficiency of field sales...

Episode 12: In the B2B world, educating your prospects early and often can be critical to your sales process. So today, we are discussing tips and tricks in order to educate in the most effective ways possible. Because, like our guest says, “You need to know what keeps them (your prospects) up at night and how you and your solution can help them.” In this episode, Dani is joined by Stephanie Stoll. Stephanie is the Director of Learning & Development at The Center for Sales Strategy. She...

Episode 1 launches with a conversation focused on "What is Sales Enablement?" where Dani Buckley digs into the basics of sales enablement along with an explanation of its "Four Buckets." She is joined by Dean Moothart, Director of Client Solutions at LeadG2, who shares real-life examples and case studies of how sales enablement directly supports his successful and proven sales process. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at...