Soul & Science
Business & Economics Podcasts
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Location:
United States
Description:
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world. Brought to you by Mekanism
Language:
English
Contact:
7608077138
Email:
hello@strawhutmedia.com
Episodes
Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak
1/30/2023
It can feel impossible to express the human condition, so we look to great artists, writers and even advertising creatives to do the job. Pranav Yadav, Founder and Global CEO of Neuro-Insight, saw how inconsistent people were doing field interviews–one memorable study tried to find out why people gamble in Las Vegas. A more innate truth was to be found in neuromarketing, which measures neural signals by electrodes to track emotional responses. Yadav brilliantly reads the data and helps...
Duration:00:26:28
Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMO
1/23/2023
Seth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and...
Duration:00:27:32
Indeed CMO Jessica Jensen | The Future of Work (2022)
1/16/2023
As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year.
Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."
As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at...
Duration:00:22:58
Buddhist Monk and Zen Teacher Koshin Paley Ellison | Becoming Untangled
1/9/2023
In this special edition episode of The Soul & Science Podcast, Jason shares his discussion with author, zen teacher and monk Koshin Paley Ellison during the launch event for his new book, Untangled. Untangled is a welcoming guidebook to finding expansive ease and joy through the Eightfold Path, one of Buddhism’s foundational teachings. In his book, Koshin, shares anecdotes from his life dealing with abuse and discrimination as well as the path of teachings from Eastern and Western wisdom...
Duration:00:37:38
AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others
1/2/2023
To this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen’s own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a...
Duration:00:29:18
SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of You
12/5/2022
Ryan Serhant rose to fame on Million Dollar Listing: New York. Now running his own luxury real-estate company, SERHANT., he is the star of his own billion dollars in listings. From building a personal brand, de facto for CMOs, to creating a global business and writing best-sellers, Serhant is an intuitive marketer. “The greatest businesses of the next generation aren't going to be those that are disrupted purely by technology, they're going to be those that are disrupted by marketing,” he...
Duration:00:28:20
CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category
11/28/2022
CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and...
Duration:00:29:52
Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to Everyone
11/14/2022
Tero Isokauppila grew up in a fairy-tale setting on land his ancestors settled on 13 generations ago in Finland. The family farm forms the roots of his company, Four Sigmatic, a highly functional foods business that helps people focus, gain energy and relax. But this Finnish nomad strayed far from home to build it. Through careers in consulting and online marketing, across continents, Isokauppila has made mushrooms, some native to Finland's deep forests, and other nutrient-packed...
Duration:00:29:37
Trinny London CMO Shira Feuer | How Authenticity Creates Fast Growth
11/7/2022
Shira Feuer is the CMO of Trinny London, the social-media driven beauty brand founded by entrepreneur, CEO, and style icon Trinny Woodall that generated $72m by December 2021. For the last four years, Feuer has helped build the global brand and its passionate following, the Trinny Tribe, overseeing revenue growth, customer acquisition and retention, brand and product marketing and prolific, highly engaging digital content. After a career round 1 in banking, which served to establish the...
Duration:00:28:57
Shake Shack CMO Jay Livingston | There’s More than One Way to do Things
10/31/2022
In a special live recording from New York’s Advertising Week, the week’s episode features Shake Shack CMO Jay Livingston. Livingston, who has held top marketing roles at Bank of America and BarkBox, is emulating Shake Shack’s foundational, high-low strategy of elevating basic fare and democratizing fine dining on a national and global scale. It was a pattern set by founder, New York City restaurateur Danny Meyer, whose first Shake Shack was a cart in a park across from his Michelin-starred...
Duration:00:27:12
Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes
10/24/2022
There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP....
Duration:00:29:33
Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold
10/17/2022
Shoestring marketing budgets are common at startups and create an environment of innovation. Andy Pearson, VP of Creative at the water brand Liquid Death jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran,...
Duration:00:29:22
Artsy CMO Everette Taylor | Marketing as an Artform
10/3/2022
Everette Taylor, the CMO of the online art-collector’s marketplace, Artsy, is “just a kid from the hood,” which is not the typical profile of a global art dealer. His fast-track career is not based on connections but on something far more valuable–inner drive, creative risk-taking and listening to mom. Taylor grew up in a neighborhood where many were trapped by a cycle of street life, drugs and prison, so his mom nudged him to interview for a marketing job, which he got at the age of 14,...
Duration:00:29:23
Vidcon General Manager Jim Louderback | Inside the Creator Economy
9/25/2022
The creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career...
Duration:00:28:28
Rare Beauty CMO Katie Welch | The Beauty of Leading with Purpose
9/18/2022
Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That’s what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez’s Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt’s Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate’s stepmother, who was...
Duration:00:29:29
Proximo Spirits CMO Lander Otegui | Marketing Mixology & the Metaverse
7/25/2022
As CMO of Proximo Spirits, Lander Otegui markets a host of spirits, including Bushmills Irish Whiskey and Boodles British Gin. But the most renowned brand under Otegui’s watch, legendarily comes from Mexico. Jose Cuervo is the world’s No. 1 tequila, and the first tequila brand on Earth. Now, it’s also the first tequila distillery in the metaverse. It’s one way Cuervo remains relevant with consumers. Sustainability is another. Agave-plant fibers, once discarded at the distillery, now fashion...
Duration:00:29:54
New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation
7/19/2022
New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for example) and 20% into purely experimental vehicles that may fail...
Duration:00:29:03
Vista CMO Ricky Engelberg | The Power of Community
7/11/2022
Growing up, Ricky Engelberg loved both computers and playing baseball. While your basic 1990s high schooler would say the two sit on opposite sides of the cafeteria, it was the perfect mix for Nike, where Engelberg worked for almost 20 years after college. There at the dawn of the internet era, Engelberg helped Nike create digital products for athletes and sneakerheads alike, including Nike Plus Running, nurturing passionate communities. Today, as CMO at Vista (formerly VistaPrint),...
Duration:00:29:45
Best of Soul & Science
7/4/2022
We’ve had a blast talking to some of the marketing world’s most brilliant minds here on Soul & Science. Instead of a new episode this week, we’ve compiled some of our favorite Soul & Science insights from the first half of this season.
Thank you to all of the insightful guests for sharing your knowledge with us. We have a lot more exciting interviews coming up. Listen to Soul & Science, and fast forward your marketing mind in about 20 minutes.
https://apple.co/3LDwXNu
Brought to you by...
Duration:00:16:34
The Hustle Founder Sam Parr | How to Hustle
6/27/2022
Is success as seemingly simple as putting one foot in front of the other? Sam Parr, founder of The Hustle, one of the fastest-growing media companies, focusing on millennials, tech and culture, fueled his rise by curiosity, action and googling. Segueing from helping “American Pickers” Mike Wolfe set up a Nashville store to running a hot dog stand to feed the fans, Sam googled how to start an internet business and then did. He moved to Silicon Valley, started and sold a few ventures, then the...
Duration:00:29:28