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The Backstory on Marketing

Business & Economics Podcasts

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at


United States


Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at




Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World

About This Episode: On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of...


Episode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing Professor

About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life. About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic...


Episode 14: Sharon Goldmacher - Digital Marketing is the Future

About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing. About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving...


Episode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of Change

About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan. About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. Kevin believes the world is constantly evolving and that we should always be evolving...


Episode 12: Teresa Caro - Transformational Leadership in Marketing

Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such...


Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking

About Joe: Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new...


Episode 10: Nick Schittone - Building a Spirit of Co-creation

About Nick: Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and History Channel to develop custom programming designed for young adults. Nick then joined the marketing...


Episode 9: Josh Cherfoli. Georgia Aquarium

About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience. Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium. He has a...


Episode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEI

About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University....


Episode 7: Natasha Davis, Impact Branding Consulting

About Natasha: Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State...


Episode 6: Angela Cannon, UP Faith & Family

About Angela: As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment. Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family. One of Cannon’s most notable accomplishments was being...


Episode 5: Cristina Porter, Mohawk Ind.

About Cristina: Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state. Guy and Cristina discuss the evolution of digital marketing, the...


Episode 4: Bill Franks, KSU

About Bill: Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI. Links (Guy’s Special Offer) (Find out More about ProRelevant)


Episode 3: Ethan Chernofsky,

About Ethan: Ethan is the VP of Marketing for and loves helping businesses unlock the power of location analytics. Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media. Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for retail businesses. Ethan explains how studying location data and asking the right business question drives marketing ROI. Guy’s...


Episode 2: Pete Kelso, FullThrottle

About Pete Kelso: Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account. He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future. He shares his expertise in location-based targeting and marketing data services with The Backstory on Marketing. He is passionate about building strong...


Episode 1: Jamie Turner, An Audience of One

About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes. He's a regular guest on CNN and HLN. Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift...