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The Backstory on Marketing

Business & Economics Podcasts

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

Location:

United States

Description:

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

Language:

English


Episodes

Episode 8: Tia Cummings, Sqaure

5/23/2022
About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University....

Duration:00:35:38

Episode 7: Natasha Davis, Impact Branding Consulting

5/9/2022
About Natasha: Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State...

Duration:00:03:32

Episode 6: Angela Cannon, UP Faith & Family

4/25/2022
About Angela: As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment. Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family. One of Cannon’s most notable accomplishments was being...

Duration:00:45:42

Episode 5: Cristina Porter, Mohawk Ind.

4/12/2022
About Cristina: Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state. Guy and Cristina discuss the evolution of digital marketing, the...

Duration:00:41:44

Episode 4: Bill Franks, KSU

3/29/2022
About Bill: Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI. Links https://marketingmachine.prorelevant.com/ (Guy’s Special Offer) https://prorelevant.com/ (Find out More about ProRelevant) http://www.bill-franks.com (Bill Franks...

Duration:00:44:54

Episode 3: Ethan Chernofsky, Placer.ai

3/14/2022
About Ethan: Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics. Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media. Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for retail businesses. Ethan explains how studying location data and asking the right business question drives marketing ROI. Guy’s...

Duration:00:38:16

Episode 2: Pete Kelso, FullThrottle

2/8/2022
About Pete Kelso: Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account. He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future. He shares his expertise in location-based targeting and marketing data services with The Backstory on Marketing. He is passionate about building strong...

Duration:00:45:19

Episode 1: Jamie Turner, An Audience of One

1/26/2022
About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes. He's a regular guest on CNN and HLN. Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift...

Duration:00:35:21