The Backstory on Marketing and AI

Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, altering job roles, and what it means for professionals aiming to stay ahead in their careers. In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond. Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world. For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies. John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to make digital interactions more human and relatable. Join us as John shares his insights on the critical role of human touch in AI-driven marketing, the challenges and opportunities it presents, and the strategies businesses can adopt to make their marketing efforts more personable and effective. Whether you're a marketer, a business leader, or someone intrigued by the evolving dynamics of AI in the business world, this episode offers valuable perspectives on making technology work for, not against, the human element in business interactions. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting ScribeWise today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985), AJ's diverse persona as a 3/5 Manifesting Generator, a highly sensitive individual, and a boxing enthusiast trained by a former UFC World Champion, showcases his multifaceted nature. A proud Texan with a love for European adventures, AJ's coaching portfolio is as diverse as his background, including Forbes Top Social Media Influencers, multi-million dollar business owners, and even a driven 17-year-old. His mission is clear: to facilitate transformative change by addressing the Inner Game, encompassing emotional intelligence and unconscious barriers. In this episode, AJ delves into the integration of AI and Chat GPT within marketing strategies, highlighting three essential keys to success. His insights extend beyond professional growth, offering a holistic approach to personal development and fulfillment. Tune in to uncover how to leverage the latest in AI for marketing excellence and embark on a journey of self-discovery with AJ Amyx. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within iconic consumer brands and leading advertising agencies. Before his pivotal role at Seekr, Pat made significant strides at Bose, steering the ship in various global marketing leadership positions. He was instrumental in brand marketing, media, digital, social, and forging strategic partnerships with powerhouse entities like the NFL, Amazon, Disney, and Spotify. His innovative work and leadership earned him a spot in the "Sports Business Journal's" prestigious “40 under 40” list, recognizing his contributions to the industry. In this exclusive interview, Pat shares his journey through the realms of marketing and AI, offering unparalleled insights into how artificial intelligence is revolutionizing content evaluation and consumer engagement. Whether you're a marketing professional, AI enthusiast, or simply fascinated by the intersection of technology and marketing, this conversation with Pat LaCroix is not to be missed. Tune in to uncover the future of marketing in the age of AI with one of the industry's most seasoned experts. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting seekr today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table. From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit. Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce. Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies and insights to the table. Damon isn't just any expert; he's a Forbes contributor and the author of a best-selling SEO book on Amazon, shedding light on the intricacies of search engine optimization in a way that's both accessible and actionable. His illustrious clientele includes high-profile names like the Utah Jazz’s Team Store and companies that have made waves on Shark Tank and earned recognition from Inc. In this episode, we dive deep into Damon's philosophy on SEO, uncovering the techniques and tactics that have enabled him to dominate search rankings and drive significant growth for his clients. Whether you're a small business owner, a marketing professional, or simply an SEO enthusiast, this conversation is packed with valuable insights that could revolutionize your approach to online visibility. Get ready to be inspired by Damon's journey, learn from his vast experience, and discover how you too can leverage SEO to elevate your business. Tune in now and unlock the secrets to mastering search engine marketing with Damon Burton. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://www.damonburton.com/ today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth. In this in-depth interview, we uncover the secrets behind Will's success in creating seamless integrations between sales and marketing teams. He shares his expertise in digital marketing programs, revenue operations, demand generation, sales enablement, and customer success initiatives, showcasing his versatility as a leader in today’s fast-paced business environment. Will discusses his unique methods for identifying opportunities within complex buyer cycles and how he strategically utilizes cutting-edge technology to address these challenges. His data-driven and behaviorally-focused strategies are not just about alignment across departments; they bring the power of behavioral science into the mix, fostering a culture of continuous improvement. Join us as Will provides valuable insights into fostering departmental synergy, enhancing customer experiences, and employing behavioral science insights to skyrocket conversions and revenue. This episode is a goldmine for professionals seeking to drive measurable results and thrive in the evolving market. Don't miss out on this enlightening conversation with a thought leader who is reshaping the way organizations approach revenue growth and operational efficiency. Tune in now and be inspired to transform your own strategies! Subscribe today for more industry insights! Follow us across platforms: FB: https://www.facebook.com/profile.php?id=61553143494779 Website: https://prorelevant.com/

Join us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for a groundbreaking 'intelligent human-like cognitive Brain.' This isn't just any AI - it's an innovative system capable of remembering, learning, understanding context, and adapting to individual users, poised to revolutionize how we interact with technology across industries. Whether you're a tech enthusiast, a marketing executive, or just curious about the future of AI, this video promises a deep dive into the world of intelligent, personalized AI assistants that are set to change the world. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://aigo.ai/ today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

How marketing and technology can grow your brand, sales, and career? In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepreneurial success and innovation. From humble beginnings in a cubicle to overseeing multi-million-dollar projects in large corporations, his journey is nothing short of inspirational. Join us as Marc delves into his unique approach to building and managing ventures, his insights on leveraging technology in marketing, and how his leadership at Next Net Media is influencing the global marketing and technology landscape. Whether you're an aspiring entrepreneur or a seasoned marketer, Marc's story is bound to ignite your passion for innovation and offer a fresh perspective on the ever-evolving digital world. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://nextnetmedia.com/ today. Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?... Website: https://prorelevant.com/ What's your backstory?

Welcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney. With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovation, helping entrepreneurs thrive in the digital age. Josh's commitment to assisting small businesses to succeed is awe-inspiring. He's also an inspiring speaker and a cherished resource for all things marketing-related. For any inquiries or to connect with Josh, don't hesitate to contact him via his website, FounderScale.com. Josh Sweeney continues to leave a mark in the marketing realm. In this episode, we sit down with Josh to soak in his wisdom about the latest marketing trends and the art of harnessing the power of social media. His approach to adapting to the ever-changing digital landscape is a true testament to his experience in marketing for entrepreneurs. Get ready for an episode that promises to transform your marketing! Subscribe: Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

Welcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you. Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during which she has delivered for all her clients. With a stellar portfolio boasting collaborations with Fortune 500 and agile startups, Mary Ann Pruitt’s expertise is a beacon for professionals seeking to navigate the dynamic marketing and media buying terrain. She is a sought-after speaker and strategic visionary and has been chosen as a Top Woman in the Media Industry. She has consistently demonstrated an uncanny ability to decipher consumer behavior and decode market and media trends. Her campaigns have not only shattered conventions but have also raised the bar, redefining the very essence of effective marketing. For any inquiries or to connect with Mary Ann Pruitt, please contact her via www.Mosaic.Agency/Contact or on Twitter @mediamaps. Mary Ann Pruitt continues to leave an indelible mark on the marketing industry. In this episode, join Mary Ann Pruitt and host Guy R. Powell to discuss the art and science of media buying. Get ready for a treasure trove of insights as Mary Ann Pruitt expounds on the transformative potency of narratives in captivating audiences and forging unbreakable bonds with brands. Subscribe: Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses approach marketing, bringing a unique blend of creativity and strategic prowess. As the founder of a highly successful marketing agency, Andy's passion lies in helping brands forge authentic connections with their audiences, ultimately driving growth and success. Andy Buyting is a content marketing expert. His journey began with a relentless curiosity for the human psyche and a passion for unlocking the true potential of marketing. His expertise spans a broad spectrum, from branding and digital strategies to consumer behavior and innovative storytelling. With a proven track record of elevating brands to new heights, Andy's insights are captivating and transformative. For inquiries or to connect with Andy, please visit TulipMediaGroup.com. Andy Buyting continues to leave an indelible mark on the media landscape and the marketing realm. In this episode, Andy discusses the art of crafting compelling brand narratives that resonate. Discover the secrets behind his groundbreaking strategies that have catapulted businesses from obscurity to prominence. Subscribe: Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

Join host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content. Tune in for marketing wisdom from Mickie Kennedy on "The Backstory on Marketing" with Guy R. Powell. Stay connected with us: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively. Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive edge by harnessing these technologies. Tune in to "The Backstory on Marketing" for fresh perspectives on data-driven marketing and subscribe for engaging content on the latest marketing trends and strategies. Stay connected with us: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI strategies. We also discuss emerging trends like augmented reality and voice search and how brands can stay ahead by embracing innovation. Brian's hands-on experience will inspire and motivate marketers at all levels. Don't miss this interview! Stay connected with us: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency to founding Gumas Advertising, and learn practical tips for adapting to the ever-changing marketing landscape. During this episode, John Gumas shares valuable tips for marketers and entrepreneurs challenging the market leader. Learn how to navigate the ever-changing marketing landscape, adapt to new technologies, and leverage consumer insights to create winning campaigns. Gain a deeper understanding of the importance of storytelling in marketing and how it can elevate your brand above the noise. Don't miss this conversation with a seasoned marketing expert. Tune in now! Stay connected with us: Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketing Visit our website: MarketingMachine.Prorelevant.com

Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability to adapt to changing market dynamics have earned him accolades and recognition within the industry. In this episode, we explore the pivotal moments that shaped Jeff's career, from his early foray into marketing to his current position as a thought leader in the field. Jeff candidly shares the challenges he faced and the lessons he learned along the way, offering valuable advice for aspiring marketers. Highlights from the episode include Jeff's insights on harnessing the power of data-driven decision-making in marketing campaigns. He discusses the evolving role of technology in shaping marketing strategies and emphasizes the importance of staying abreast of the latest trends to remain competitive in today's fast-paced digital landscape. To top it off, Jeff leaves us with a call to action for marketers at all stages of their careers. He encourages listeners to embrace continuous learning, explore new marketing avenues, and foster a collaborative mindset to drive innovation and stay ahead in the ever-evolving marketing realm. Don't miss this captivating episode filled with valuable insights from Jeff Greenfield. Tune in now to gain a fresh perspective on marketing and take your strategies to new heights! Find him at www.jeffgreenfield.com. Follow us on social media to stay updated with the latest episodes and engage in discussions with fellow marketing enthusiasts. You can find us on: https://prorelevant.com Let's connect and keep the marketing conversations going!

About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign. In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful. Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry. Interested in learning more? Check out their website: https://basis.net/ About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University. Links: Website: https://www.noornaseer.com/ Twitter: https://twitter.com/noornaseer18 Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser

About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands. In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement. Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will provide you with the knowledge and tools you need to succeed in today's competitive marketplace. Don't miss this opportunity to learn from one of the top experts in brand management! Do you want to learn more? Check out his website: https://michaelsbragg.mystrikingly.com/ LINKS: Special offer at marketingmachine.prorelevant.com LinkedIn (Michael Bragg): https://www.linkedin.com/in/michaelsbragg1/ Personal Website: https://michaelsbragg.mystrikingly.com/ Facebook: https://www.facebook.com/michaelsbragg Twitter: https://twitter.com/braggg

About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility. Interested in learning more? Check out their website: https://seooptimizers.com/ About Brandon Leibowitz: Brandon Leibowitz runs and operates SEO Optimizers since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Links: SEO OPTIMIZERS website: https://seooptimizers.com/ YouTube Link: https://youtu.be/qXjJsoMKLyo LinkedIn (Brandon Leibowitz): https://www.linkedin.com/in/brandonleibowitz/ Instagram: https://www.instagram.com/leibowitzbrandon/ Facebook: https://www.facebook.com/BrandonLeibs Twitter: https://twitter.com/brandonleibs Pinterest: https://www.pinterest.com/leibowitzbrandon/ https://seooptimizers.buzzsprout.com/ YouTube Channel: https://www.youtube.com/c/BrandonLeibowitz/videos