Midwest Mindset-logo

Midwest Mindset

Business & Economics Podcasts

The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique and is also what has defined our own success. We are passionate about helping small business owners because we believe every business deserves affordable and effective marketing. The multitude of search engines and social platforms in the age of the algorithm has made marketing intimidating, frustrating, and overwhelming. In each episode, we will share the tools, techniques, and simple marketing strategies that big marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself.

Play Button

Location:

United States

Description:

The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique and is also what has defined our own success. We are passionate about helping small business owners because we believe every business deserves affordable and effective marketing. The multitude of search engines and social platforms in the age of the algorithm has made marketing intimidating, frustrating, and overwhelming. In each episode, we will share the tools, techniques, and simple marketing strategies that big marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself.

Language:

English

Contact:

4026721974

Episodes

Is Your Website Hurting Your Business?

3/23/2023
For most small businesses, the answer is yes. What can you do with your website so that it is a tool working to help your business and not hurt it? This episode is your website 101 course with our guest, and professional web designer/branding/marketing expert, Chad Dodd of Klar, Inc. We'll cover: Are you struggling with your marketing? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call...

Duration:00:21:11

Facts vs Feelings: Why People Buy

3/20/2023
Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing. We will cover the 3 problems your business can solve for your customer, and the...

Duration:00:21:22

Why Isn't My Marketing Working?

3/16/2023
Why isn't my marketing working? This is a common question business owners ask when they are doing everything they think they are supposed to be doing but aren't seeing results. In this episode, we have the three most common mistakes that businesses make when it comes to their marketing and simple, effective, and affordable ways you can turn it around quickly. What is marketing, and why is it crucial to your business? Find out in this week's episode of Midwest Mindset! Download your FREE...

Duration:00:19:39

Midwest Mindset for Marketing

3/13/2023
The Midwest Mindset gives small businesses the big agency secrets to affordable and effective marketing. Marketing becomes a problem for most businesses because they don’t have the time, budget, or expertise to do it all themselves. The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique in business and is also what has defined our own company’s success. We are passionate about helping small...

Duration:00:06:12

How To Get Government Contracts

1/2/2023
How do you land a government contract? Are you discouraged because there doesn’t seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we’re joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they specialize in helping small businesses with government contracting. They talk about the many opportunities small businesses have available to land...

Duration:00:19:45

The Secret To Prospecting New Business

12/19/2022
How would you like to know the secret to prospecting new business? Not just any prospects, but new business leads that actually pan out? As a small business owner, you can’t waste time or money and you need results. In this episode, you’ll get the secrets for free on how to successfully prospect for new business. Jeff Beals from Grow Omaha joins us once again to talk about all the secrets he uses to prospect new business. Additional Resources: How to Find New Business Tips for Prospecting...

Duration:00:21:36

How To Make A Business Plan

12/12/2022
Do you have a business plan? Most businesses don’t have one and many don’t know why they need one. In this episode, we will learn what a business plan is, how to create a business plan, and why it’s important to have a business plan, even if you’ve been open for years. The Nebraska Business Development is back with Tony Schultz, who joins us to discuss how their invaluable programs can be utilized to craft a winning business plan for free. For more assistance from the Nebraska Business...

Duration:00:18:15

The Power of Authenticity in Business and How to Use it

12/5/2022
How do you build your business empire without sacrificing the things that made your business successful in the first place? How do you stay true to yourself and your brand identity? Every small business wants to grow into an empire, but most do not. The reason? They try to be something they're not, and customers can see right through it. In this episode we’re joined by Mike Tyler who, along with Todd Brandt, built the Todd n’ Tyler Radio Empire and shows us how to build an empire based on...

Duration:00:24:43

From The Basement To The Big Time

11/28/2022
An overnight success, fifteen years in the making. Nothing happens overnight and, as an entrepreneur, you know how much hard work it takes to succeed. However, we can also work smarter, not harder, when we have the right tools and techniques. How do you go from the basement of your house to competing with major competitors in your industry? In this episode we keep it simple, providing practical methods for scaling up and reaching new heights in competition with our guest Van Deeb. How did...

Duration:00:28:06

The Secret to Get More Returning Customers

11/21/2022
Your business must have recurring revenue to ensure its growth and success, but how do you get customers to return again and again? The answer is a Subscription Business Model, a concept not unique to any one type of industry. In this episode, we'll learn how to create a subscription business model with our guest, Jennifer Colwell, who has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions, which is why the...

Duration:00:23:34

You Can't Be Incredible Without The Hulk

11/16/2022
Is Your Greatest Weakness Your Greatest Strength? What would happen if you revealed your greatest 'weakness' to your peers? As entrepreneurs, we tend to hide our mistakes, faults, and failures until it's too late for anyone to help us. Today I will reveal to you my 'big, embarrassing thing' so that you can see what happens when we don't hide from our 'weakness,' but instead, turn it into our greatest strength. Yes, we will learn a valuable lesson from The Incredible Hulk. As you will find...

Duration:00:19:08

The Best Kept Secret For Businesses in Nebraska

11/14/2022
Did you know that 50% of businesses will fail within their first 5 years and only 25% make it to year 15? Fortunately for entrepreneurs here in Nebraska, there is a zero-cost, free option for you to not only avoid going out of business but thrive for decades to come! Oh, and did I mention that it is FREE? Today we are going to reveal Nebraska’s best-kept secret for businesses - The Nebraska Business Development Center. It’s a 100% free and confidential organization to help you prepare for...

Duration:00:18:38

How to not go out of business in your first year

11/9/2022
How many businesses fail? Unfortunately, the odds aren’t in our favor. Over half of new businesses fail within five years. So how do you not go out of business within your first year? In this episode you will learn why businesses fail, what to look out for, and how to increase your chance of success. Jeremy Aspen, CFO of Anequim talks about the crucial things you need to know on how to not go out of business in your first year. Additional Resources: The Four Most Common Reasons Businesses...

Duration:00:34:43

The Secret to Generating New Business Leads That Work

11/7/2022
How do you generate new business leads? What is the likelihood those leads go anywhere? In this episode you will learn the secrets to generating new business leads that actually work. Andy Alloway, President and CEO at Nebraska Realty joins us in the studio and shares his insights on how to develop client relationships, planning and building marketing assets that get results. Know the secret to generating new business leads that work. Additional Resources: How to start a lead generation...

Duration:00:32:09

Here's What Every Successful Omaha Entrepreneur Does

11/2/2022
Are you doing the same things that other successful entrepreneurs in Omaha are doing? There are universal fundamentals for business and then there is the unique way in which Omaha entrepreneurs set themselves apart from the rest of the country, if not globally. Jeff Beals has watched and been a part of Omaha’s business community to not only see it all, but talk about it all on his radio show and podcast, Grow Omaha, which he hosts with Trenton Magid. In this episode Jeff reveals what every...

Duration:00:31:39

SEO Marketing: Can You Really Do It Yourself?

10/31/2022
Search Engine Optimization (SEO) is crucial to the success of your business. Unfortunately many people don’t know what it is, why it’s important, or what they can do themselves. In this episode we ask the basic questions that we all wish someone would answer and the simple no-cost tips for your business to follow. Our resident SEO expert Joseph Kenney is back to give us the rundown on all things search engines. We’ll find out if you can really do your own SEO marketing and when you should...

Duration:00:28:20

How to Succeed in Business From The Ultimate Entrepreneurs of Hip Hop

10/26/2022
What can Hip Hop teach a business owner like you? Becoming a success in the culture of hip hop requires every single strength that defines Entrepreneurship. On this episode we are joined by Omaha legend Houston Alexander, who has been at the forefront of Hip Hop Culture for decades, from b-boying to Emceeing, DJing, and, of course, knocking people out in the ring. Listen and Learn How to Succeed in Business From The Ultimate Entrepreneurs of Hip Hop. Check out how the Houston Alexander...

Duration:00:27:05

The Marketing Mistakes You Don't Have to Make

10/24/2022
Do you know the top marketing mistakes small businesses make? If you don't, how will you know how to avoid them? Large businesses have spent millions of dollars on marketing campaigns that have failed, but small businesses can't afford to try and fail with marketing. We're joined by Wendy Wiseman, the president and Chief Creative Officer at Zaiss & Company, a marketing consultant firm in Omaha, Nebraska, and she shares the biggest mistakes she's seen businesses make with marketing, and what...

Duration:00:33:03

A Full Review of Processes and Procedures with Matt Tompkins

10/18/2022
We’ve shared the tools, but what does implementing the process and procedures look like? Gwenn Aspen is back and turns the mic on Matt Tompkins. It’s been several weeks since their EOS Mentor meeting and Matt shares how implementing process and procedures has increased and added value to the production at Two Brothers Creative. Additional Resources: Systemize and scale with www.sweetprocess.com Check recurring procedures at process.st For EOS Implementation see Traction Connect with The...

Duration:00:22:16

Why Processes and Procedures Should Be The Sexiest Part of Your Business

10/17/2022
Gwenn Aspen started her company less than 6 years ago and the first thing she did was create the processes and procedures, because this is what has catapulted Anequim to become the 4th fastest growing private company in the state of Nebraska and 612th nationwide, highlighting the importance of processes and procedures. On this episode of The Omaha Podcast we will learn why processes and procedures should be the sexiest part of your business! Connect With Gwenn Aspen Directly:...

Duration:00:27:14

See More