The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ? Dawn Grooters and Benno Duenkelsbuehler explore the challenges and strategies of marketing your own business as two business owners who help companies grow, yet struggle with their own messaging. • Authenticity in business requires balancing personal vulnerability with professional messaging • Your message may feel repetitive to you, but most of your audience is hearing it for the first time • Focus on your "smallest viable audience" rather than trying to appeal to everyone • Taking imperfect action beats waiting for perfection - Dawn launched her podcast without knowing all the technical details • Feel the fear and do it anyway - every successful business owner pushes through uncertainty Connect with Dawn at brokenvesselsales.com or find her on LinkedIn, Instagram, and Facebook as Dawn Groters. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Marty Shapiro, COO of LAFCO New York, explores how luxury fragrance brands can grow their reach while maintaining their special appeal in today's evolving retail landscape. He shares strategies for creating consistent brand experiences across multiple channels while preserving the essence of luxury. • Consistency across all touchpoints is crucial for maintaining brand identity • Zip code protection is becoming obsolete as consumer shopping habits evolve • Product placement should be strategic rather than limited by traditional exclusivity rules • Context matters when displaying luxury products across different retail environments • A failed brand extension taught valuable lessons about customer perception • The product must be amazing, but telling its story is equally important Email Marty at martys@lafco.com or find him on LinkedIn to continue the conversation on luxury brand growth. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Growth isn't just about getting bigger—it's about getting better. This episode explores how blending expertise with entrepreneurial energy can lead to more meaningful business outcomes. We cover: Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? We explore how to approach and engage in uncomfortable conversations that can ultimately lead to valuable insights and business growth. Through thoughtful discussion with Cody Seaber, we highlight the importance of understanding human psychology, building trust, and embracing tension in communication. • Discussing the impact of discomfort on business conversations • Challenging the status quo for growth opportunities • Understanding diverse perspectives through the sphere of reference • Acknowledging and owning conflict and tension in discussions • Strategies for building and maximizing trust with clients • Emphasizing authenticity in professional interactions • Navigating the timing of conversations for effective outcomes Visit our website reALIGNforResults.com to learn more about how we can assist you in navigating uncomfortable topics for business growth and success. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? This episode explores the journey of George White, a serial entrepreneur who shares insights on the power of storytelling, creativity, and structured processes in driving business growth. Listeners will learn about the importance of customer needs, effective communication, and the cautious use of AI in marketing and manufacturing. • The significance of creating connections in unexpected places • Balancing creativity with technical processes in diverse industries • The transformative impact of customer-focused solutions • Emphasizing effective communication and process documentation • Caution and opportunity in the integration of AI in business • Finding wisdom in networking and unexpected paths to success Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? This episode highlights the vital role of branding in attracting and retaining top talent in today's job market. Colleen Pfaller discusses insights from an employee value perception study, emphasizing the importance of authentic employer branding and cultural contribution. • Understanding the evolving role of HR in attracting talent • Insights from the employee value perception study • Employees prioritize brands they identify with • The importance of authentic branding over superficial perceptions • Culture as a dynamic aspect needing nurturing and growth • Emphasizing cultural contribution rather than mere fit • The challenge of building a unique brand in a competitive market • Strategies for aligning employer branding with company values • Cultivating an authentic and engaging workplace environment • Encouragement to rethink branding strategies for better retention Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Understanding the complexities of selling a business can be daunting for entrepreneurs, but this episode dives deep into M&A processes, from initial evaluations to closing the deal. With actionable insights and real-world success stories, this discussion illuminates the journey of preparing your business for sale. • Importance of understanding motivations behind selling • Basics of initial evaluations and financial assessments • The role of branding and culture in business value • Identifying and managing potential risk factors • Key components of business valuation and EBITDA overview • Steps to prepare for an effective sales process • Crafting targeted marketing materials for prospective buyers • Insights on Letters of Intent and due diligence • Strategies for improving business readiness for sale • Success stories that demonstrate transformative outcomes Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? This week's episode emphasizes the critical need for future-focused leadership in evolving business landscapes. Dev Patnaik discusses the pitfalls of present-centric thinking and offers practical strategies for balancing immediate tasks with future opportunities, underscoring that successful leaders look beyond the now to innovate and adapt. • Importance of future-focused leadership • Risks of being present-centric during rapid change • Implementing a time diet to prioritize future tasks • Neuroplasticity's role in shifting leadership mindsets • Divergence and convergence in innovation processes • Learning from failures of companies like Kodak and Blockbuster • Strategies successful leaders use to anticipate change Thank you for listening to this episode of TGO Podcast. You can find all episodes on our podcast page at www.reALIGNforResults.com. You can find me, Benno, host of TGO Podcast, there as well. Just email Benno@reALIGNforResults.com. Let's keep growing. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Explore how AI is reshaping revenue growth strategies in this insightful conversation with Cliff Farrah, Accenture's Chief Strategy Officer for Corporate Strategy and Growth. Here’s what’s in store: AI and Human Expertise:Game-Changing Investments:Support for Midsize Businesses:Preparing for the Future:This episode dives into the opportunities and challenges of integrating AI into business, offering practical insights for anyone navigating the rapidly evolving world of strategy and growth. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? In this episode, I sit down with design strategist Jonah Burlingame to tackle the art (and challenges) of executing successful strategies in digital product development. Here are the key takeaways: Strategy Execution is Tough:The 369 Approach:Blending Disciplines:AI in Action:Whether you’re navigating strategy execution or exploring the future of AI in digital products, this conversation is packed with insights to help you drive innovation and deliver real impact. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include: - Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that help sales teams become trusted partners for retailers. - Digital Shift in Customer Service: With traditional customer service evolving digitally, Lisa shares how this change impacts buyer-seller relationships and how companies can successfully blend online and personal interactions. - Leadership Through Change: Guiding teams through nearly two decades of industry shifts, Lisa emphasizes the importance of leadership in adapting to meet new customer expectations. - Pandemic-Driven Innovation: COVID-19 spurred independent retailers to adopt new sales approaches, ultimately creating benefits for both retailers and consumers. Tune in to learn how to stay adaptable and competitive in today’s ever-evolving retail environment. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Greg Shugar’s story is one of bold moves, big lessons, and strategic pivots. From lawyer to entrepreneur, Greg turned his knack for neckties into Tie Bar, an e-commerce success story that topped its market before he sold it. In this episode, Greg shares the real highs and lows of balancing risk and security, diving into his journey from law to launching brands like Bowties of Vermont and even a bedding business, all while helping shape young entrepreneurs through an incubator program at Florida Atlantic University. We also get into the evolving playbook of business growth and the reality of adapting traditional strategies for the fast-paced world of social media. Greg breaks down key takeaways from his ventures in home bedding and beyond, showing how industry-specific challenges demand a fresh approach. His passion for fostering innovation in students is just as inspiring as his journey in the business world, full of insights on learning from every turn. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? How do retailers juggle the complex world of multi-channel sales? In this episode, we dive deep into the evolving gift and home industry with Kim Leister, president of Simblist. We explore how old-school methods like trade shows and store visits have morphed into a blend of digital platforms like FAIR and Amazon. Kim shares her insights on the challenges retailers and vendors face, especially when it comes to keeping customers informed in an increasingly complex market. We also touch on the heart of the industry: relationships and transparency. Over the last 20 years, collaboration and trust have become essential to success, especially as the roles of sales reps evolve. Kim talks about how businesses can balance personalized service with digital strategies, while personal stories highlight the importance of customer loyalty and trust. This episode unpacks how embracing vulnerability and focusing on fairness can foster an environment where both vendors and retailers can thrive in a competitive landscape. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora Napientek, the creative force behind the celebrated company, and Janice Christensen, the first employee and president, to uncover the secrets behind their incredible journey. From Nora’s memorable marketing stunts, like balancing a platter on her head, to the support she received from her brother during challenging times, we explore the resilience and innovation that have become the hallmarks of their brand. Learn how their commitment to an authentic community within market booths and beyond has been integral to their success. Discover the importance of deliberate and intentional growth as Nora and Janice share their philosophy of prioritizing long-term goals over immediate financial gains. They reveal how being selective about partnerships and maintaining a steady pace has allowed them to nurture genuine relationships with partners and customers. This thoughtful approach has not only fostered mutual growth and sustainability but also helped build a brand that truly connects with retailers. The significance of saying no to misaligned opportunities underscores their strategic vision and dedication to maintaining brand integrity. We also discuss the dynamics of successful business partnerships and how diversity within a team can drive success. Nora and Janice emphasize the value of hiring for character and training for skill, showcasing how different personalities and skill sets can enhance a business unit. Their insights into unique sales strategies and thoughtful philanthropy offer valuable lessons for aspiring entrepreneurs. By extending their willingness to assist anyone in the industry, Nora and Janice highlight the importance of community support and collaboration. Tune in for a masterclass in sustainable growth and learn how to foster a supportive entrepreneurial environment. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Are corporations doing enough to combat greenwashing? We talk about the secrets of building sustainable, ethical supply chains in Bangladesh with textile designer Jackie Corlett. As a seasoned expert in the fair trade sector, she shares invaluable insights into sourcing artisanal fabrics and the importance of relationship-building between suppliers and designers. Learn about the complexities of labor, price negotiations, and living wages, and how to navigate these challenges to form successful, ethical partnerships. Jackie also introduces her innovative initiatives, such as workshops aimed at educating designers in the US and Europe on sustainable fabric sourcing and design, with the goal of increasing the prevalence of fair trade products in the market. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions. Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis. We also chat about how to gather valuable insights when direct customer data isn’t easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you’re going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms. Stay curious, stay adaptable, and make sure your brand story hits home with your audience. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success. Adam shares how his background with top brands like Nike and Under Armour informed his approach to building a customer-centric brand that resonates deeply with its audience. You'll learn how rapid product development and fashion-inspired cycles can keep offerings fresh and exciting, helping them yo stand out even in traditionally slow-moving industries. Laslty, Adam discusses the importance of an omni-channel strategy and how to adapt to the shifting digital landscape to scale your business globally as well as leveraging direct sales on platforms like Shopify to forming partnerships with subscription services, like Bark Box, for growing a brand’s reach. Whether you’re a seasoned entrepreneur or just starting out, this conversation offers actionable advice on how to build a brand that not only captures attention but also fosters lasting customer loyalty. Tune in to learn how you can apply these strategies to grow your business and thrive in today’s market. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story. But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? Anna-Maja Björkenvall, CEO of LXMI, shares transformative insights on how meaningful work can elevate both your business and your impact. Inspired by the late Laila Janna's philosophy of "give work versus do good," this conversation explores how businesses can uplift marginalized communities through dignified employment, connecting underserved populations with opportunities at Fortune 500 companies. Learn how technology can bridge opportunity gaps and promote economic empowerment on a global scale. We also delve into the world of sustainable skincare, exploring how mission-driven practices can differentiate your brand from competitors. Discover the benefits of authentic sourcing, overcoming greenwashing, and building a strong social impact initiative. Anna discusses how purpose-driven strategies can enhance employee loyalty, boost customer advocacy, reduce marketing costs, and increase engagement. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Are you looking for a Third Growth Option ℠ ? In this episode, we explore the crucial role of continuous innovation in business. Eric offers insights on balancing technology with human interaction to enhance customer experiences and highlights the importance of viewing sales channels from the customer's perspective. We also discuss generational differences in technology adoption and how leaders can leverage tech-savvy talent to bridge these gaps. Additionally, we cover the strategic use of AI tools like ChatGPT and Microsoft's Co-Pilot, emphasizing the need for clear communication, strong partnerships, and a visionary approach to leadership in today's rapidly evolving business environment. Don't miss these valuable insights for thriving in the modern business world. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com