Value Creators
Business & Economics Podcasts
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.
In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.
With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.
We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.
Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.
Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.
Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Location:
United States
Description:
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools. In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses. With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape. We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts. Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge. Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential. Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Language:
English
Episodes
Episode #73. Systems, Value & Action: Organizational Design with Mike Jones
9/14/2025
This episode has been reposted from Strategy Meets Reality Podcast.
How do organizations create meaningful value in a world that’s complex, nonlinear, and constantly changing?
In this episode of The Value Creators Podcast, Hunter Hastings talks with Mike Jones — consultant, organizational psychologist, and host of Strategy Meets Reality — about systems thinking, value creation, and practical implementation. Mike explains why older, linear management models let people down in adaptive environments, how leaders should think about value exchange and asset stewardship, and why action and learning matter more than perfect forecasting.
Key insights include:
discoveredThis episode is for founders and leaders who want frameworks that actually work in messy, real-world organizations.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Strategy Meets Reality Podcast
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:58:10
Episode #72. How Entrepreneurial Businesses Can Harvest The Science of Meaning: Semiotics, Emotion, and Customer Value With Duncan Berry
9/4/2025
Why do customers choose one offering over another—often in a split second? In this episode of The Value Creators Podcast, Hunter Hastings talks with Duncan Berry, PhD, a consultant to leading brands at the intersection of semiotics, psychology, and neurology. Duncan explains how value is meaning from the customer’s point of view, why most behavior is pre-conscious and emotional, and how entrepreneurs can design signals, experiences, and narratives that align with what people actually feel and do.
Key insights include:
This conversation reframes value creation as a human science: understand meaning, design signals, and earn the right to your customer’s next choice.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Applied Iconology
Connect with Duncan Berry on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:54:56
Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta
8/27/2025
How should entrepreneurs act when uncertainty is everywhere—from volatile markets to chaotic policies and global instability?
In this episode of the Value Creators Podcast, Jeremy Vesta helps us explore the role of entrepreneurship in uncertain times, including those caused by the chaos of government intervention and policy chaos. Building on insights from Austrian economics, this conversation dives into how entrepreneurs manage uncertainty, make decisions when the future is unknowable, and why markets remain powerful discovery processes even in chaos.
Key insights include:
This episode is a guide for business leaders and entrepreneurs on finding clarity in uncertainty, acting with confidence, and creating value when the future can’t be predicted.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Curally
Connect with Jeremy Vesta on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:50:40
Episode #70. Will Today’s Students Redefine Entrepreneurship? AI, Agency, and New Roles: A Conversation With Raushan Gross
8/11/2025
AI is now at the leading edge of value creation, where creativity, innovation and new business thinking will exercise great leverage. Entrepreneurs - and especially young entrepreneurs unburdened with the baggage of old business models - will lead the value creation revolution.
Dr. Raushan Gross is a professor, author, and expert in AI, in business systems, and in entrepreneurship, all of which he is teaching to students in preparing them to enter a rapidly evolving marketplace. With Hunter Hastings, he explores how AI can empower these young entrepreneurs, and why agency—not technology—is the driver of progress, especially for new startups and small businesses who embrace technology and automation without losing their human advantage.
Dr. Gross shares how entrepreneurial thinking must evolve in a world of predictive algorithms, and how leaders can build businesses that remain adaptive, authentic, and focused on value creation.
Key insights include:
If you want to lead with clarity in an AI-enabled world, this episode offers the mindset shift and tools to help you do it.
Resources:
Raushan Gross AI Articles Archive
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:52:32
Episode #69. AI, Trust, and the Return to Human-Centered Marketing: A New Marketing Framework with Bryan Phelps
8/2/2025
Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the marketing function in business. Bryan Phelps is CEO of the marketing agency Big Leap, actively navigating this challenge every day. Bryan shares how his team developed a clear AI policy to guide innovation—and why humans must remain at the center of creativity, decision-making, and brand expression.
This episode is a practical and forward-thinking look at how businesses can build trust, scale responsibly, and stay human in the age of algorithms.
Key insights include:
If you’re building a brand in the age of AI, this conversation will help you navigate the future with clarity, integrity, and confidence.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Big Leap
Connect with Bryan Phelps on LinkedIn
Bryan’s Newsletter
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:48:55
Episode #68. Bliss, Love, Empathy, and Business: Human-Centered Marketing with Stephen Sakach
7/21/2025
How do you design a company—and an AI—that leads with empathy?
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Stephen Sakach, founder and CEO of The Zero Company and creator of aiCMO, an AI-powered marketing platform built to scale human connection. Stephen shares his journey through digital media, consciousness studies, and systems design to develop a framework where love, purpose, and empathy drive business performance.
He calls it BLISS—Build Love Into Scalable Systems.
Key insights include:
This is a visionary, practical conversation for anyone building the future—consciously.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Zero Company Performance Marketing
Learn more about aiCMO.io
Connect with Stephen Sakach on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:48:57
Episode #67. Will Robot Workers Replace You? - How Automation Is Changing Work & Jobs with Marianela Nanninga
7/8/2025
The robots are here. Are they useful? Are they ethical?
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Marianela Nanninga, CEO of ToDo Robotics. Marianela shares her journey from global tech sales to building one of the most innovative commercial robotics ventures in the U.S. Focused on usefulness over hype, she explains how robots are transforming hospitality, healthcare, and food service by performing real work—with real ROI.
From AI-driven cleaners in 24/7 casinos to chip-delivering restaurant bots, this episode explores the entrepreneurial mindset, systems integration, and human-centered design needed to lead in the robotics revolution.
Key insights include:
Whether you're leading innovation, exploring automation, or rethinking operational strategy, this conversation is filled with insights for the future.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about ToDo Robotics
Connect with Marianela Nanninga on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:53:56
Episode #66. Financing the Future: Private Debt, Capital Access, and Entrepreneurial Lending Innovation with Dave Kotter
6/27/2025
What does it take to unlock capital in a system full of red tape, landmines, and outdated institutions? In this episode of The Value Creators Podcast, Hunter Hastings is joined by Dave Kotter, CEO of Integrity Capital and founder of the Hybrid Debt Fund. Dave pulls back the curtain on commercial real estate financing, innovative lending structures, and how technology—especially AI—is transforming capital flows.
From high-net-worth investors to B2B borrowers, Kotter explains why relationships are the key product, not interest rates. He shares how Integrity Capital designs financing that works for the future—faster, more flexible, and centered on the entrepreneur.
Key insights include:
Whether you're raising funds, deploying capital, or building a financing venture, this is an essential guide to value creation in the modern financial ecosystem.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Integrity Capital
Learn more about Hybrid Debt Fund
Connect with Dave Kotter on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:44:08
Episode #65. The Inner Excellence Of Entrepreneurial Leaders: Performance, Presence, and Purpose with Jim Murphy
6/14/2025
In a world obsessed with outcomes and external validation, what does it take to perform from a place of trust, clarity, and purpose?
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Jim Murphy, high-performance coach and author of Inner Excellence. Drawing from his years coaching elite athletes, Jim shares the spiritual and mental tools that allow leaders to transcend fear, train presence, and perform with joy. This is a masterclass in leading from the inside out.
Key insights include:
Inner Excellence isn’t about perfection—it’s about transformation. And it starts in the one place most of us avoid: within.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about Jim Murphy and Inner Excellence
Connect with Jim Murphy on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:43:49
Episode #64. Customer Experience Is Everything: A Conversation with Vance Morris
6/5/2025
What makes a business truly stand out in the hyper-competitive challenge to create customer value? It’s not just the product—it’s the experience, and the system that generates and sustains it.
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Vance Morris, former Disney leader and expert in service system design, about why a customer experience system is the most strategic asset in business. From theme parks to high tech to carpet cleaning to consulting, Vance reveals how to create experience systems that delight customers, and drive lasting loyalty.
Key insights include:
Whether you're a small business owner or enterprise leader, this episode offers a masterclass in designing customer experiences that actually mean something—and work effectively.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Vance Morris on LinkedIn
Learn more about Vance Morris
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:51:01
Episode #63. Systems Thinking in Action: Building Community-Of-Passion Based Businesses with Joe Zentmyer
5/21/2025
How do you build a retail business around passion—and scale it successfully? What does it mean to think in systems, not just solve problems?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with serial entrepreneur Joe Zentmyer, founder of Snaggletooth Goby and builder of thriving passion communities—from indoor climbing gyms to tropical fish hobbyists and service ventures. Joe shares how he applies systems thinking, relationship-building, and detail-obsessive iteration to create businesses that endure and expand.
Key insights include:
This is a hands-on masterclass in entrepreneurial systems design, filled with hard-earned lessons for anyone seeking to grow a values-driven, experience-based business.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Joe Zentmyer on LinkedIn
Learn more about Snaggletooth Goby
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:44:20
Episode #62. Choose the Handle That Holds: Stoic Leadership and Everyday Integrity with Becky Schmooke
5/9/2025
How we lead is who we are.
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Becky Schmooke—entrepreneur, leadership coach, and author of Choose the Handle That Holds. Becky shares how the system of philosophy we label as Stoic generates practical tools for leadership, self-awareness, and resilience. Rather than hierarchical leadership vested with titles and administrative control, Becky proposes a more human vision of leadership: grounded in personal values, emotional clarity, and active participation.
Key themes include:
This conversation is a guide for anyone who wants to lead with clarity, build resilient organizations, and live aligned with their deepest values.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Becky’s book: Chose The Handle That Holds
Learn more about Becky Schmooke
Connect with Becky Schmooke on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to The Value Creators on Substack
Duration:00:51:21
Episode #61. Democratizing Alternative Investments Through Innovation, Liquidity, and Design: A Conversation with Kim Flynn
4/28/2025
The term alternative investments refers to investment opportunities that the financial regulators want to preserve for financial elites and protect from the average “retail investor” like you and me. They’re investments like venture capital, private equity, and hedge funds. They’re too sophisticated for individuals who are not “accredited”. These potentially high-yielding investments must be fenced off from broad accessibility. Too risky for the plebes.
But, despite the regulators, financial markets are evolving to make alternative investments more accessible, liquid, and tailored to individual investors. How do you design products that combine institutional sophistication with retail access—without compromising on structure, performance, or trust? Through customer-centric design: knowing customers well and giving them access to products that meet their needs and give them new choices.
In this episode of the Value Creators Podcast, Hunter Hastings talks with Kim Flynn, President of XA Investments, a pioneer in private market innovation and product design. Kim shares how her firm is breaking down barriers in the investment landscape, from new fund structures to investor education and cutting-edge indexes.
Key insights include:
• Why the term “alternatives” is evolving into a broader concept of private markets.
• How products like interval funds and tender offer funds balance liquidity and long-term investing.
• The importance of demand-focused product design and timing innovation to market needs.
• How educational tools like the XAI Interval Fund Index create transparency and drive adoption.
• Why creativity, empathy, and structured iteration are critical in financial product innovation.
Whether you're an investor looking to access private equity or a product builder seeking to serve new markets, this episode provides a playbook for innovation at the intersection of finance, entrepreneurship, and education.
Learn how venture-mode creativity is coming to financial markets—and how the next generation of investment products will empower everyone.
📚 Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Learn more about XMS Capital
Connect with Kim Flynn on LinkedIn
Connect with Hunter Hastings on LinkedIn
Subscribe to the The Value Creators on Substack
Duration:00:49:25
Episode #60. How to Master Entrepreneurship Through Imagination, Value Creation, and Market Disruption: A Conversation with Per Bylund
4/17/2025
How does entrepreneurship truly drive economic growth, and why is it often ignored in mainstream economic models? What role does imagination play in creating market-changing value?
In this episode of the Value Creators Podcast, Hunter Hastings is joined by Per Bylund, professor, author, and one of the leading voices in Austrian economics. Per introduces a radically dynamic model of entrepreneurship based on his new book, Entrepreneurship and Evolutionary Economics.
Key insights include:
This episode redefines entrepreneurship not as a function of business plans or investment capital, but as an imaginative, value-creating force that reshapes the economy from within. If you want to understand how real economic growth happens, this conversation is essential.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Read this episode's Knowledge Capulse at thevaluecreators.com
Check out Per Bylund’s Latest Book: Entrepreneurship In Evolutionary Economics
Read Per Bylund’s Book: How To Think About The Economy
Read Per Bylund Book on The Economic Damage Caused by Regulation: The Seen, The Unseen And The Unrealized
Follow with Per Bylund on X: @PerBylund
Connect with Per Byklund on LinkedIn
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Duration:00:50:21
Episode #59. How to Build a Self-Managed Organization: A Conversation with Doug Kirkpatrick
3/25/2025
Can companies operate effectively without bosses, titles, or hierarchies? How can organizations empower employees to take full ownership of their roles while maintaining accountability and productivity?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Doug Kirkpatrick, author of The No Limits Enterprise and a pioneer of self-management. Doug shares his experience implementing self-management at The Morning Star Company, a firm that scaled successfully without traditional managers or management.
Key insights include:
For business leaders, entrepreneurs, and anyone looking to rethink traditional management, this episode offers a compelling look at the future of work. Discover how to transition from a control-based hierarchy to a high-trust, self-managed enterprise.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Doug on LinkedIn
Read Doug’s Blog on “The Future of Work”
Get Doug’s Book The No-Limits Enterprise
Read Morning Star’s Success Story
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Duration:00:39:46
Episode #58. How to Recognize and Overcome Selfish Leadership: A Conversation with Josefine Campbell
3/14/2025
What if the traditional view of leadership—an individual who is assertively bold, visionary, and all-powerful—was actually harmful? What if leadership is not about commanding authority but interpersonal relationships, collaboration, self-awareness, and authenticity?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Josefine Campbell, international business coach and author of 12 Tools for Managing a Selfish Leader: Unlocking Authenticity for Resilience. Josefine shares how toxic leadership dynamics can damage organizations and individuals—and how employees and leaders alike can protect themselves and build resilience.
Key insights include:
Whether you're a leader striving to improve or an employee dealing with a challenging manager, this episode offers valuable tools to foster authenticity, resilience, and ethical leadership. Learn how to protect yourself from toxic leadership and embrace a leadership model that works for the 21st century.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Visit josefinecampbell.com
Connect with Josefine on LinkedIn
Sign Up To Josefine’s Newsletter
Check Out Josefine’s books:
12 Tools for Managing a Selfish Leader
Power Barometer: How To Manage Personal Energy For Business Success
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Duration:00:44:13
Episode #57. How to Enable a Kinetic Flow State Organization: A Conversation with Mark Beliczky
3/4/2025
How can businesses shift from rigid, hierarchical structures to agile, fast-moving organizations that adapt to change effortlessly? What if businesses could remove bottlenecks, eliminate bureaucracy, and enable knowledge to flow freely—boosting innovation and engagement?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Mark Beliczky, co-creator of the Kinetic Flow State Organization (KFSO) model. Mark explains why traditional business structures are failing in today’s dynamic market and how KFSOs enable companies to replace control with continuous motion and adaptability.
Mark served as President and CEO of ProHome Holdings, LLC, and in Executive Management roles at The Carlyle Group. He was the Founder, President & CEO of Salus Sciences, LLC, and held senior executive positions with PepsiCo, UBS, Citigroup, Sunrise Senior Living and other companies. He has been engaged in numerous business start-ups, turnarounds, transformations, and acquisitions/ mergers. Mark is a Fellow at the Strategic Management Forum, and a member of the American Academy of Management and the International Leadership Association. He holds an MBA from Loyola University, is a graduate of Heidelberg University, and has a faculty appointment at Georgetown University. He has authored over 120 articles on leadership, management, culture and performance excellence, and has led numerous leadership seminars and been a speaker at global leadership forums.
Key Episode insights include:
For business leaders, entrepreneurs, and anyone rethinking organizational design, this episode offers a blueprint for creating a company that moves fast, innovates freely, and thrives in an era of continuous change. Discover how to enable a Kinetic Flow State Organization designed for the future.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Mark Beliczky on LinkedIn
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Read Mark's Articles:
The New Organizational Model That Is Needed For The 21st Century
Reimagining Organizational Structures for the 21st Century: The Agility Advantage
Adapting for Success: The Organizational Shift Every 21st Century Business Needs
The Evolution of Agile and the Rise of Enterprise Flow Organizations
Duration:00:53:45
Episode #56. How to Build a Scalable Real Estate Empire: A Conversation with Ivan Barratt
1/30/2025
Real estate is more than buying and selling properties—it’s about creating value for tenants, investors, and communities. How do you scale a real estate business from a single duplex to managing thousands of units? How do you navigate economic cycles while ensuring consistent returns for stakeholders?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Ivan Barratt, founder of BAM Capital, about his entrepreneurial journey and the principles that have driven his success in the real estate industry.
Key insights include:
Whether you’re an aspiring real estate entrepreneur or looking to invest in multifamily housing, this episode offers valuable lessons on leveraging innovation, culture, and strategy to create lasting value. Learn how to approach real estate as a value-driven business and scale sustainably.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Visit BAM Capital
Connect with Ivan Barratt on LinkedIn
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Duration:00:39:44
Episode #55. Activating Change is Harder Than Prescribing It: A Conversation with Nellie Wartoft
1/17/2025
How can businesses successfully navigate the relentless pace of change without alienating employees? Why do so many change initiatives fail, and what role does communication play in driving successful transformations?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Nellie Wartoft, founder and CEO of TigerHall, about a revolutionary approach to organizational change—change activation. Nellie explains how businesses can move beyond outdated, top-down "change management" processes to foster bottom-up, action-driven change that engages employees and aligns with company culture.
Key insights include:
For leaders seeking to address change fatigue, retain top talent, and create agile organizations, this episode provides a roadmap to activate meaningful and lasting transformation.
Resources:
Discover how TigerHall helps businesses navigate change in a human, engaging, and data-driven way.
The Executive Council For Leading Change
Connect with Nellie Wartoft on LinkedIn
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Show Notes:
0:00 | Intro
2:02 | Change is the Only Constant: The Concept of Change Management in Corporate America and Its Challenges
4:57 | Increasing Frequency of Changes Employees Face and its Impact on Engagement
5:35 | Subjective Value
8:39 | Change Activation and its Importance Over Traditional Change Management.
13:04 | Change with the Organization
14:42 | Overview of TigerHall's Platform and its Features for Driving Change Activation.
18:12 | TigelHall’s Content Creation Process
20:42 | Dynamic Audience Group: Targeting messages
22:09 | Value Creators Online Course
23:22 | AI-driven targeted messaging
24:16 | Self Selection
25:26 | Success Story and the Role of Culture in Change Management and its Challenges
29:19 | Giving Individuals a Voice
31:37 | Culture
34:49 | The Flow Concept: Future of Change Management and the Need for Adaptable Professionals
37:52 | Training People with Special Skills and Experience
40:40 | Wrap-Up
Duration:00:41:57
Episode #54. How to Build a Multi-Million Dollar Brand: A Conversation with Neil Twa
1/7/2025
What if you could leverage billions of dollars in pre-built infrastructure to grow a thriving e-commerce business without the burden of warehouses, logistics, or massive overhead? How can small innovations—rather than big inventions—solve customer problems and create scalable brands?
In this episode of the Value Creators Podcast, Hunter Hastings sits down with Neil Twa, CEO and Co-Founder of Voltage Holdings, to explore the concept of "almost automated income." With over 17 years of experience building businesses both online and offline, Neil shares his expertise in scaling multi-million dollar brands through Amazon FBA and other e-commerce channels. Since 2012, he’s launched 5+ personal brands, generated tens of millions in revenue as an 8-figure seller, and helped over 1000 entrepreneurs grow their businesses through consulting, coaching, and mentoring.
Neil walks through key principles, including:
Listeners will learn how to identify winning products, test market potential, and build exit-ready brands that can sell for 3-15x their earnings. More than just a business model, Neil highlights how entrepreneurship can create purpose, freedom, and a fulfilling lifestyle.
For entrepreneurs looking to tap into today’s generative platforms, this episode is packed with actionable insights and inspiration to achieve success in the new economy.
Resources:
➡ 📚 Get a Free Copy of Neil’s Book “Almost Automated Income with FBA” Using code: VALUECREATORS
Connect with Neil Twa on LinkedIn, Instagram, X, and YouTube.
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
➡ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Show Notes:
0:00 | Intro
3:21 | How Does Neil View Entrepreneurial Business Growth?
5:19 | Platforms That Drive Business Growth and Their Impact on Success
10:09 | Customer-Centric Business Models
16:49 | Subjective Value VS Solution Value
19:58 | Value Creators Online Course
21:11 | Price Value Choosing Customer
24:45 | Finding Suppliers
29:02 | Profit & Balance Sheet: Building Profitability and Assets
34:19 | Neil Shares his Value Proposition: Innovation and Product Development
39:06 | CEO Operators: Future of Economy
40:20 | Process, Process, and Process: Building a Brand and Capturing Demand
44:15 | Wrap-Up
Duration:00:47:03